September 2018

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Email Marketing Strategies for Event Promotions

Bonus Event Promotions Content Below!

We teamed up with guest writer, Camille Moore, for an interesting perspective on email marketing for all of you event promoters in the audience. We hope you find some valuable information here to help with your event attendance!

Thanks, Camille!

Leveraging Email Marketing Strategies for Event Promotions

Email is still one of the most effective tools for event marketing. However, you have to do more than just land your emails in the recipients’ inboxes if you want to have success.

You have to focus on email best practices, like segmenting lists, tracking key performance metrics, and sending your messages to a verified email list. Not only that, but you also need to develop an event email marketing strategy and compose emails that will compel readers to action. Here’s how you can successfully use email to market your upcoming event.

Email Marketing Strategies for Event Promotions: Optimize the Sender Name

The sender name can be one of the most significant factors when running an email campaign. According to Campaign Monitor, 68% of Americans decide to open marketing emails based on who sent it. For event emails, you either want to set the sender name as the name of the event or that of the organization holding the event.

Email Marketing Strategies for Event Promotions: Write Compelling Subject Lines

The subject line is another important element for boosting the open rate of event emails. With 35% of recipients saying they will open an email based solely on the subject line, it can have a considerable impact on the success of your campaign.

A good subject line will let the recipient know what the email is about and get them interested in opening it. The following are examples of good subject lines for event emails:

  • Register Today!
  • Get Your Tickets Now!
  • Start Planning for this Year’s [Event Name]
  • Check Out the Event Schedule!

Email Marketing Strategies for Event Promotions: The Body of the Email

Once the recipient opens your email, you want to share content that will encourage them to participate. Images can be a good way to create attractive email content, but you don’t want to overdo it. All images should be relevant, and you don’t want to include so many that it distracts from the text in the email.

The email text is your opportunity to explain the event and sell it to the reader. You should provide basic information about the event and include value propositions. Try and keep this around 150-250 words. If the reader wants to learn more, you can direct them to a website page with more information.

Email Marketing Strategies for Event Promotions: The Email Footer

The footer is at the bottom of the email, and provides another important opportunity to share information. The footer should include the physical address of your organization and additional contact information. If you have social media accounts, you should also include social media buttons. This will offer further opportunities to connect with potential attendees.

It is also smart to include an unsubscribe link in the footer. If a person does not want to receive your emails, it is better to make it easy for them to opt out. Otherwise, it will have a negative impact on your open rate. If recipients really get fed up with seeing your emails, they might even mark them as spam.

Email Marketing Strategies for Event Promotions: Call-to-Action

If you want people to be able to RSVP, register, or buy tickets from the email, you need to include a CTA button that makes taking action easy. Emails with a CTA see a 371% increase in clicks, so this can be an effective way to increase engagement.

When adding a CTA to emails, make sure it is highly visible and test different versions of the CTA button. Furthermore, you should try to stick to just one CTA per email. With multiple CTAs, readers can get confused; they might not take the desired action if there are too many options to choose from.

Email Marketing Strategies for Event Promotions: Send Thank You Emails

Sending thank you emails can be a good way to show appreciation. When people register or buy tickets, let them know that you appreciate them. Along with that, you should also send post-event thank you emails. It might not help with the current campaign, but it is a good way to further your relationship with attendees. Sending these messages could pay off when you promote future events to the same audience.

Designing the perfect event email marketing campaign might not be possible the first time out, but you can use these tips to move in the right direction. With every campaign, you should test your emails, compare different CTAs and subject lines, and use the results to improve your future campaigns.

Music Matters_ How The Right Event DJ Can Elevate Your Event

Music Matters: How The Right Event DJ Can Elevate Your Event

Music Matters How The Right Event DJ Can Elevate Your Event

Music is one of the most memorable parts of any event, however, it’s often overlooked. First of all, you want the sound equipment at your event to be suitable for the space. This is something an event DJ can really lend expertise to.

Next is the music you’ll select. For weddings and parties, these choices are often deeply personal. For corporate events, the psychology and objectives behind musical selections are different but no less important.

Today we’re exploring some things you should think about on the technical side as well as why music matters for your branding during professional events.

Things To Consider And Discuss With Your Event DJ

The following consideration list will help you have a meaningful conversation with your DJ.

Type Of Event

Planning your wedding? You’ll have a list of songs that are special to you and important to include. Make sure to provide that to your event DJ. Corporate event? Talk to your professionals about their recommendations for engaging, soothing background music.

Venue Requirements

Is your event indoors or outside? This, and the size of the space makes a huge difference for your event professional. A professional DJ will have all of the necessary equipment to suit the space. This is a huge benefit to hiring a DJ in the first place. Many, like Diamond Sonic, also include event rental equipment to suit any needs. They can speak with the venue to find out exactly what’s provided and what you need to rent from them.

Matching Tempo To Tone

Background sound and music impact the mood of any gathering and may also set the pace for festivities. The right tempo can inspire people to dance or help them relax. Some music can even boost creativity and make people feel more social. Professional DJs can pick music that is best suited for the specific requirements of your event.
Themed Event Music: if your event has a particular theme, your music can reinforce this. Because event DJs are so experienced, they have a huge knowledge base to pull from and can help you identify an appropriate soundtrack.

How An Event DJ Can Help You Decide on Music For Corporate Events

Music for business events is largely something that goes unnoticed in the background, but there are moments when you want it to stand out. Furthermore, just because something isn’t standing out doesn’t mean it isn’t having a subconscious effect on your audience.

Corporate event music should include a mix of relaxing music, energizing but unobtrusive music, and tracks that hype up your audience for certain speakers or brand reveals. Music can help shape the energy of group meetings, business dinners, conferences and trade shows while giving these events an air of sophistication.

Instrumental music is often the best choice, but there are so many styles to choose from. Classical and house music, for example, are vastly different although often instrumental. Your event DJ can help you make the right choices.

Your Event DJ Is A Valuable Resource When Choosing Music For Weddings And Parties

Weddings, anniversaries and planned social gatherings give an opportunity for you to share your personality with your guests. You’ll probably have a list of songs you’d like to hear. If you are concerned that your choices won’t last from start to finish, however, your DJ can help. Once you provide them with your ‘must haves,’ they can choose complementary music to mix in, extending the right energy from the moment guests arrive until they leave.

You might think you want to choose every single song, but once reality hits you could soon find this more stressful than you expert. Let your DJ help with this and speak with them about accepting requests from your guests to keep the party going.

Whether you want to be very involved in your event music selection or prefer to hand those reigns over completely, the right event DJ is a valuable resource.

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