event video

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The 6 Best Types Of Video For Successful Event Marketing

The 5 Best Types Of Video For Successful Event Marketing

Video marketing is a powerful tool to bring your event to life. This tactic works before your event for promotion and after as a way to keep people engaged. Here is a list of some of our favorite ways to use video for event marketing.

Before The Event

Best Event Marketing Videos #1: Send Valuable Videos To Your Email List

Attention is a hot commodity and we’re busier than ever before. Video captures attention almost effortlessly. According to Word Stream, One-third of online activity is spent watching video.

Contrary to popular belief, email marketing is not dead. You simply have to give your list something they actually benefit from. You also have to cut to the front of the line in their inboxes.

Create and share videos that truly educate people on why your event will make their lives better. Focus on how your event (and the video itself) benefits them, not you. When you cater to people, they’re far more likely to open your email marketing messages.

Best Event Marketing Videos #2: Personal Introductions or You Videos

Another excellent way to connect with potential event attendees is to show them who you are. Create personable video content identifying yourself to build a connection with people. When they see you or your staff in person, they already feel attracted to you and the goal of your event.

Examples of “You” Videos

Quick introduction and “look forward to seeing you there” video. This is the least valuable to the audience but still effective in connection building.

How-to instructional videos. These provide real value and introduce people to you and your brand. Can you show them how to do something that relates to your event?

Interviews. Speak with staff, management or event organizers on camera, asking questions that stress what the attendees (the viewer) will learn/gain/accomplish at the event.

Best Event Marketing Videos #3: Prize Promotion Videos

If it makes sense to hold a giveaway at your event or if a raffle or auction takes place during it, promote them with a video!

Make everyone is excited for the prizes or auction items by creating a high energy sizzle reel about it. You can engage your social media followers by offering them an incentive to share your video. Be sure to announce when the drawing, auction or prize announcement will occur. Doing it early can increase attendance at the start of your event.

During the Event

You and your event team will shoot video during your event for you to distribute later. Creating movies during the event is about creating or increasing your video marketing library.

Best Event Marketing Videos #4: Interview Industry Leaders

Conduct interviews for your YouTube channel, social media and blogs. Ask industry influencers that stop by several questions about your field, and use video to distribute as a value video to your network as part of your marketing or fundraising strategy.

Best Event Marketing Videos #5: Testimonials

Gather sound bites during your event by prompting people to comment on your brand or organization. These are ideal for social media and also as a valuable part of your event recap video.

Best Event Marketing Videos #6: Event Recap Video

Event recap videos provide easy and quick video content that you can use to keep attendees engaged and gain new customers, donors, or future attendees. Event videos allow businesses to showcase their culture or effective business event.

Far too often, however, event videos mostly connect with people who already attended. While that is excellent for internal camaraderie, don’t overlook the opportunity to interact with a broader audience. This audience includes potential clients and talent.

Tell Stories

Weave narrative into your event recap video by pairing live footage, engaging music and testimonials or comments from leaders and attendees. You already have this footage on hand. Including interviews with additional text overlays and candid moments tells your viewers a story about your company and event.

Powerful And Brief

No matter how engaging your story is, shorter is generally better. Respect your audience’s time by artful editing.

Capitalize on Engagement

You have their attention, now it’s time for your ask. Determine what call-to-action is most in line with your goals and choose your language carefully. You’re motivating people to meet you halfway and take action that benefits you. This is like a soft ‘close’ and it’s very important.

Why Your Event Production Company Matters

If you’re looking for a professional event management and event rental business in the San Francisco area, give us a call! We would love to work with you to capture and create compelling video about your organization and event.

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Event Videography: How To Choose A Video Editing Style

Video editing is a type of art in itself, which therefore can be quite subjective. One person will love an edgier video editing style while another prefers something classic. The purpose of your video also dictates the style in some ways. A video of your family reunion might not look the same as a corporate event video.

While the best way to describe what you want to your videographer is to show them some examples, this guide will get you started. It will help you think about video editing styles and understand enough to communicate your needs to your videographer.

Video Editing Style Guide: Romantic

A romantic editing style is very soft without much direct emphasis. Many mid shots are used to help keep it basic and illustrate people’s body language towards one another. The shots are longer and more fluid as the editors focus on the overall storyline and character relationships.

The style is straightforward and vulnerable, focused on shots and camera angles as well as setting the scene. The romantic style is all about flow, continuity, and storytelling.

Video Editing Style Guide: Classic Video Editing

Classic video editing entails many foreign sounding elements but you’ll recognize them in practice.

A classicly edited video clip (often excellent for company events) uses B roll footage to set the tone and provides context. This could be footage of other people checking into your event, a staged planning meeting, close up shots of your products, or maybe techs loading equipment into the venue.

These clips could be used in order to disguise cuts or smooth transitions between scenes.

Other technical details like camera angles and the shooting plane are also employed, but just understand a classicly edited video is subtle, smooth, and not distracting from the subject at hand.

Video Editing Style Guide: Modern Video Editing

Modern video editing, on the other hand, can stand out on its own. If you’ve watched a video and thought about the editing, it could be in the modern style. Things like jump cuts can be used deliberately in this style to create a sense of awareness in the viewer.

Party and concert footage may use modern video editing elements successfully, but you may not want them in your corporate video.

Video Editing Style Guide: Edgy Video Editing

Edgy video editing places pretty conspicuous editing techniques in the viewer’s line of sight to communicate an artistic and avant-guard tone. For instance, transitions in an edgy video could drop to color negatives or dissolve and shot angles may be unusual and compelling.

Basically, you’re pushing the envelope here making this style great for brands with a bit of bite to their identity, music videos, and art projects.

Highlight Reel vs Video

You also must decide if you want a quick highlight reel of your event that gives a quick 2-5 minute overview or a longer 30-40 minute video. Think of the highlight reel as a trailer or recap of the best moments in a sporting event. It’s more exciting and attention catching because it boils down the best parts of your event or message.

We often recommend highlight reels to our clients, both corporate and private. A highlight reel of your wedding or conference could be more useful than a longer piece of content. It prevents wandering attention and is more likely to get viewed in its entirety.

Communicating With Your Videographer

Even if you’re more confused than when we started, the real key is communicating effectively with your videography vendor. Spend time explaining exactly what you are looking for as well as what music you want in the final video. Provide examples when you can, particularly of videos the videographer you’re working with already shot.

We absolutely love collaborating with clients to come up with the right theme for them. Contact Diamond Sonic today to request a quote or schedule a time to talk about the best style of editing for your goals.

 

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