The Benefits Of Live Streaming At Your Event
Everyone keeps saying that content is king online because that’s the new reality. Live streaming your event produces a wealth of attractive, valuable content for your audience. It’s also more likely to bring in new people who’ve never heard of your brand or organization.
The benefits of live streaming your event are almost endless. Let’s explore how it can inject real energy into your business.
Benefits Of Live Streaming: Attract More Attendees
All events have physical and geographical limitations, but online content is always just a click away. This is equally true for your local market and international viewers. Increasing the size of your market gives you more chances to convert attendees into customers, volunteers or donors. Therefore, the more eyes on your content the better.
Additionally, live streaming can actually increase physical event attendance. A study by Meetingstoday.com discovered that groups that live stream their events see a roughly 23% rate of conversion of remote attendees. Because streaming your event warms up your attendee market, you could see some of your remote viewers in person next year.
Additionally, up to 50% of your live stream audience has never attended one of your events in the past. That’s according to an interview with Jim Blomquist, director of live events at Digitell, Inc. by ASAEcenter.org. This makes live streaming a fantastic tool for motivating inactive members, partners or customers.
Breaking news makes up 56% of most-watched live content, with conferences and speakers tied with concerts and festivals in second place at 43%. – Livestream.com
Benefits Of Live Streaming: Increased Brand Exposure
You can use live streaming to educate the public about your brand and what you stand for.
Live video is more appealing to brand audiences: 80% would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts. – Livestream.com
From behind the scenes footage to speakers and workshops, your event stream shows who you are and what you value. This creates a bonding experience that can foster trust and create loyalty.
87% of audiences want behind-the-scenes access and prefer to watch online live-stream video when it offers more behind-the-scenes content than traditional television. – Talkpoint.com
In Your Marketing
A typical myth is that footage broadcasted during is only useful immediately after the event, but that’s not true at all.
Your live stream is a wonderful way to interact with people who couldn’t attend as well as a bonanza for your marketing and advertising teams. Simply record the live stream footage and re-purpose it all through the year.
- Archive all your event footage on your website to increase traffic and add value;
- Upload portions of your footage to YouTube to increase your coverage;
- Share snack sized clips on your social networking throughout the year;
- Use some video segments in your advertising for next year’s event;
- Use videos to court future sponsors
- Repurpose concepts as written content like blogs and print marketing materials.
The quality of advertising materials you present is as important as a first impression. It can drive or dimish your attendance for future events. Repurposing content from your Livestream provides rich, tangible content that is informative appealing and fun to consume.
Benefits Of Live Streaming: Data To Crunch
When you live stream your event you have a record to refer to. The subject of the footage is your ideal market, after all. Streaming online also provides more metric data. You can gather crucial insight about who your market is and what worked for them at your last event.
Avail yourself of the data available through your website stream or social media platforms and use it to guide future decisions.
Benefits Of Live Streaming: Another Revenue Stream, Literally
A free live stream can increase interaction with new customers and build business opportunities. Another way to leverage the value of your stream is to charge for it. Even a nominal fee for access to the stream can offset some of the cost to hold the event or even generate profit.
Sponsorships are yet another way to monetize your stream. Offer a sponsorship bundle for one advertiser to display their logo during your entire event. Another monetization idea is to sell multiple sponsorships to many businesses.
Benefits Of Live Streaming: Lead Generation
Live streaming gives you an opportunity to communicate with people who are interested in your business but didn’t attend your event. If your material is intriguing to people it will draw them in where you can see them. Once you can see them, you can engage them.
Not to mention the improvement to your social media stats for the day.
75% of executives watch videos on business websites at least once a week, and 59% of executives would rather watch a video than read text. – Talkpoint.com
This list barely begins to uncover the incredible value that live streaming delivers. While you can broadcast your event yourself over the internet, that leaves so much up to chance. The right event services company can help you realize the potential of event video during your event and in your future marketing arsenal.