The Power Of Video Marketing On Social Media For Your Business
We get a lot of questions from people about video marketing for their business on social media. While we are not a social media management company, we can help you create powerful visual content to provide valuable content as a part of your inbound marketing strategy. This increases your online authority and warms up your potential market. That means they are more likely to choose you when they need the services you provide because of their positive association with you.
Video marketing is the wave of the future, but many are intimidated by a lack of skill in this area. If you have a marketing budget and access to video professionals like the Diamond Sonic team, you could realize a return on your investment through the power of video.
What Is Inbound Marketing And How Does Video Marketing On Social Media Fit In?
Simply put, inbound marketing is a part of your strategy that costs very little and exists to provide value to your audience. This is important because, without a reputation, you are just one of a sea of businesses competing for the same market. By offering valuable content to your audience, you develop brand loyalty, trust, and name recognition.
It is well established that it is easier to convert a warm market into a sale than approaching potential customers cold. Inbound marketing focuses on what you provide your customers for free instead of driving sales through conventional hard-sell methods.
How Video Marketing On Social Media Works
If you are not already convinced that video marketing works, here are some hard and fast statistics.
Video generates 1200% more shares on social media than photos and text combined. Facebook users alone watch an incredible 100 million hours of video. Furthermore, platforms that automatically stream your videos deliver content to users effortlessly. All you have to do is grab their attention in the first few seconds and they are receiving your message.
This is powerful because people in your network will consume your content and probably share it with others. This is absolutely free promotion for you and also boosts your engagement online.
Additionally, video is a format that appeals to almost every potential customer no matter what your business is. Whether you sell a product, are an influencer, or even offer a community service, video can make a big difference.
Your social media strategy is only as good as the content that drives it. It is worth spending some resources on such a valuable piece of your marketing plan. Think of what it will save you in conventional advertising.
However, we are not here to convince you that video is the right choice. We want to show you how we can help you turn your ideas into a living, breathing piece of content that speaks directly to your audience.
The Best Practices For Video Marketing On Social Media
Diamond Sonic is up to date on the best practices for video marketing and we will ensure your final product meets these criteria!
Proper Length
Videos that last 30 to 60 seconds are not only palatable for your audience, but they also work across platforms. Share videos we create on social media directly, or upload them to YouTube and share the links. Remember that platforms like Instagram will auto play your videos if you upload them directly. Length matters and we can deliver the right format and length so posting is a no-brainer for you or your social media team.
Proper Editing
While raw, unedited videos do have a place in your social media strategy, the presentation also counts. If your videos are professionally edited you can express your message concisely. A professionally edited video also increases your brand authority. People will notice the difference!
The Right Orientation
We have all of the best equipment to shoot your videos in the right way. That means avoiding the faux pas of portrait orientation and opting for landscape instead. We can insert B Roll footage and music as well as properly zoom in on your subject matter. Lighting makes a difference as well and we have you covered there too.
The Right Concept
You can provide us with a detailed script or a broad concept and we will take you the rest of the way. If you need some help creating your script, let us know! We have relationships with freelance content creators who would be happy to help turn your ideas into a strong script that expresses your message. Here is a pro tip to consider as well. If you have a blog, it is easy to turn a popular post into an explainer video that makes it effortless for your audience to receive your message.
Contact Us Today To Discuss Video Marketing On Social Media
If you would like to learn more about our video production services drop us an email or give us a call. We love unlocking the power of social media videos for clients all over the world!
