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Corporate DJ For Events: Our Successful Formula

Corporate DJ For Events: Our Successful Formula

Every DJ is as individual as each event they work. They have different go-to songs in their playlist arsenal, they’ve enjoyed different experience and they probably have different levels of professionalism. Here are some things we’ve learned and the lessons we take with us to every gig we book. We believe that these factors inform our approach and result in great events for our clients.

An Outstanding Corporate DJ For Events Knows How To Cater To Corporate Clients

We love working weddings and private parties, but understand that corporate functions require different kinds of skills and services. Because a brand’s identity is linked to events it throws, we have to get to know what our corporate clients are all about. Understanding their culture is one of the finishing touches on our full-service approach.

We also like to learn what the client’s goal for the event is. Are you raising funds, fostering culture, networking or announcing a product launch? When we know this, we can tailor your music and business presentations to align with those goals.

An Outstanding Corporate DJ For Events Participates In Pre Event Staging

Because many events rely heavily on their web presence, we’re prepared to participate in your website staging. You’re probably enticing people to visit your site, either to learn more about the event, donate, or sign up to attend.

Sometimes, our corporate clients want footage from the last event we worked for them. Other times, we can provide a musical soundtrack. We can help you prepare this media to make a great impression on visitors.

An Outstanding Corporate DJ For Events Obtains All Necessary Details

Obviously, we request detailed information about the actual logistics of your event as soon as we meet. We learn the date, time, duration and location of the event, and immediately block out time in our schedule. By doing this right away, we minimize scheduling mistakes. We also ask questions that may prompt you to realize you need to devote more thought to something that falls under our wheelhouse. We’ll talk about mood and goals at this time as well.

An Outstanding Corporate DJ For Events Discusses Your Playlist

We invite our clients to come up with ideas for their playlists or provide us with a strictly closed playlist that doesn’t require our input. However, we also love creating playlists that suit corporate client events from scratch. Out experience informs how we discuss music selection with your clients and we can guide them toward the best fit for them.

An Outstanding Corporate DJ For Events Dig Dress Codes

Whether your event is formal or casual, we’ll ask about the dress code so we can show up in a style that melds with the spirit of your event. This is a detail that we consider a serious part of our corporate service package.

An Outstanding Corporate DJ For Events Creates Advanced Programming

We create corporate event programs long before we arrive. This helps us eliminate last-minute snags and factor back up plans into our approach. Furthermore, the program is something we can share with event planners who want a hands-on role in our part of the event.

When possible, we prefer to defer all MC duties to a business representative. However, if you need one of our team to make announcements, we’ll block appropriate time for that in the program. We don’t take any spotlight unless you need a hand. This is all about you.

An Outstanding Corporate DJ For Events Welcomes Communication During Events

Event planners are busy on event day, but we’re always available for open communication on the ground. Check in with us at any point and feel free to make reasonable suggestions about improving our role. If we can work together to make something better, we’re all for that!

Experience Is Our Best Teacher

These are just some of the tools and skills we’ve learned are important to our corporate clients. Diamond Sonic has worked corporate events for nearly a decade. We know what works, but also welcome client suggestions and al learning opportunities along the way.

Together, we’ll make your event something special.

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5 Tips For Extra Connected Corporate Events

If networking is an important part of your upcoming corporate event, these tips will help you get people connecting. This builds a sense of community which helps guests feel invested in your brand or company. When it comes to fundraising efforts or rallying investors, the relationships you build around your brand are paramount.

There’s also the obvious attraction of getting your guests to have fun to consider. This will deliver value to them which improves how they feel about your company. It also creates amazing opportunities for event content like photos and video that you can share on your socials later.

Corporate Events: Crucial Elements That Spark Conversation and Connection

1- Corporate Events Should Appeal To Introverts

The extroverts at your function will mostly take care of themselves. By appealing to introverts as well, however, you include these thoughtful, self-aware types that often make ideal brand loyalists. Furthermore, by catering to those slower to warm up, you’ll actually deepen everyone’s experience.

Introverts enjoy comfort, true connection, and one-on-one interaction. They sometimes need a low-key space to recharge after (or during) social gatherings. By incorporating small, intimate sitting areas with warm lighting and soft music, you can draw people into situations where they can connect with fellow attendees.

Regular breaks between speakers or guided activities provide time for guests to reflect and recharge. Spaces with comfortable seating and dim lights are perfect for one-on-one conversations or quiet contemplation.

Other great ideas during your event planning include mindfulness rooms featuring yoga, meditation, or a place to regroup and activities that help people bond. We’ll talk more about these types of games further down on the list.

2- Clearly Mark Pathways And Detail Expectations

The weeks leading up to your event create a great time to market to future attendees. One way to do this is to send an email with very detailed instructions about your venue and how to enter the event. This helps people feel more comfortable upon arrival while simultaneously giving you a valuable reason to reach out.

Avoid any awkwardness guests feel when they first arrive by including many signs and clear pathways they should follow. This also gives you an opportunity to gently guide them through your event without herding them like sheep.

The signs provide opportunities to drive home branding (include your logo on all of them). Additionally, you can set up each environment that your guests will flow through in a way that influences their mood or behavior.

This is subtle and more effective than you might think. Brainstorm some ways you can enhance guests experience as they move through your venue after arrival.

Nametags offer more creative options. Encourage guests to include something about themselves other than their name on the tag. This helps people connect during the event and serves as a conversation starter.

3- Require A Friendly Staff

If every vendor and staff member at your event is friendly and warm, guests will feel welcome. Yet again, this creates a certain impression of your brand. It also helps people feel more open.

A simple smile when staff makes eye contact with a guest can make a big impression. What other ways can you offer this personal touch?

4- Organize Games And Activities

Small talk and icebreaker games are important during your event. Think about boardgames and trivia cards and where you can place them to get conversations started. Scavenger hunts or games where attendees have to share something with their neighbor, whether it’s a sticker or a fact about themselves, will get your group to start connecting.

5- Allow Guests To Submit Panel Questions Electronically

If you have Q&A sessions planned, consider letting guests submit their questions electronically. You can do this via social media groups or apps made specifically for your event. Hashtags that relate to your event are another great way to allow people to get involved without putting them on the spot.

This also gives you some representation on social media at the same time.

You’ll ultimately get more participation because people can jot down their questions during panels or throughout the event rather than forgetting them. The anonymous submission also gives greater insight into what people truly think.

Whether you’re preparing team building events, business events, or trade shows—these tips can be applied to any corporate event to really encourage and solidify connections and overall positive experience.

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San Francisco Corporate Sound Equipment Rentals

Every successful event shares a few similarities. Today, we’re talking about the importance of appropriate music selection and a quality sound system to support it. San Francisco is one of the world’s fastest-paced markets where competition for attention is fierce. The impression your event’s music imparts on attendees can help bring them back again next year.

Whether you are booking a charity function for a non-profit organization, having a gathering for colleagues and employees, or treating investors to a memorable evening, corporate functions require a special touch. Music is one of the most evocative elements that you can offer.

In fact, the right music can sway opinions, put your guests in a particular mindset, and even inspire them. Don’t overlook the power of this tool. It isn’t simply background music.

Furthermore, having great music isn’t the only important facet of corporate sound. Every event and venue holds different secrets that the right technician can unlock. Their experience helps them deconstruct the puzzle to ensure your event sounds as good as it looks. The equipment they bring supports both their song choices and their technical expertise.

Where To Rent A Sound System In San Francisco

We get it, it’s hard to know where to begin the task of finding good sound equipment for an event. This is an area where most event professionals need guidance from professional technicians. Most simply don’t know what they need, and that’s perfectly normal.

The right type of corporate sound vendor will not only have a wide range of equipment suited to different size venues, but they’ll have knowledgable staff. You can ask detailed questions and provide crucial information that results in a perfect fit. Your technician will help guide you.

Even though you start your search with a trip to Google to find San Francisco corporate sound equipment rentals, make sure the vendors you speak with offer robust choices based on your needs. You should also feel confident that they sound knowledgable about the necessary equipment and skill required to handle the sound at any size event.

Do They Have Brand Name Tools?

Your sound vendor should have well-assembled, high-quality components that appear in great working order. Ask them why they choose the brands they use to glean whether or not they’re using respected names in the world of sound.

Do Their Components Look Sleek?

If your sound company will have their equipment out where guests can see it, are you satisfied with its appearance? This isn’t the most important factor to consider, but you also don’t’ want a company rolling in with shoddy looking components. It looks unprofessional to your guests.

Sound Equipment Best Practices

Now, for a quick tutorial about some specifications.

Each speaker must accommodate between 800 to 1500 watts of power load. Speakers must have high sound clarity with a wide field of dispersment. Ask your potential technician why they recommend certain speakers for certain size venues.

The speakers themselves will all connect to a sound mixer or soundboard. This is a unit that controls the fine details of live sound levels. It must have at least 4 channels (inputs) to accommodate different devices including speakers, media players, and microphones.

Professional Sound Technicians

We’ve already mentioned that you should feel confident with the knowledge your sound tech displays, but their appearance matters as well. Corporate events require a certain level of professionalism, so discuss this with potential vendors. Let them know about the dress code at your event and ask if they can comply.

Hire A San Francisco Corporate Sound Equipment Vendor

We think you’ll find that all of the technicians at Diamond Sonic meet and exceed these requirements. If you need sound equipment rentals in the San Francisco area for your next corporate event, call us!

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Book a DJ in SF – A Quick Guide for Corporate Events

We’re all busier than ever, so we want to give you some more insider information about how to book a DJ for your corporate event in the San Francisco Bay area. Making the right choice means understanding some key features that every DJ and event vendor in our area should possess. Corporate event planning is different than weddings and even large personal parties.

Looking for experience and a good reputation will get you started, but there are more things to look out for.

Book a DJ in SF: What Were The Last 5 Events They Did?

If you ask a prospective DJ about their experience and they know you’re a corporate event professional, they could tailor their answers. A more interesting way to get a feel for what they really do is to ask pointed questions.

Tell me about the last 5 events you worked is a probing inquiry that is harder to fluff off. Listen carefully to the answers you get and you’ll know if you’re really booking a wedding DJ for your corporate fundraiser.

By the way, we book both weddings and corporate events, so there’s nothing wrong with that. But the bulk of our work leans toward corporate clients, so that’s certainly a space we feel comfortable in. Look for the same in your next hire.

Can They Give a Decent Corporate Bay Area Reference?

Find out if there is another event professional that you can reach out to who can vouch for your prospective DJ. If you can’t get a straight answer, that could be a bad sign.

When you do get the name and contact information for someone in your field, ask about their event. Is it similar to the one you’re planning? What stood out to them about the DJ and would they work with them again?

Ask Clearly About Price!

Don’t shy away from a negotiation with your DJ prospects. Another important thing is to be clear about your budget. When everything is on the table, you can add and remove services that could bring the cost into where you need to be.

If you feel resistance during negotiation, explore it! Being uncomfortable about the process won’t help. It’s also important to remember, however, that you’re talking one professional to another. Corporate event DJs have training, skills, and experience that often justify their rates.

Ask For Videos!

The best way to see what a DJ is about is to ask for some videos from prior events they worked. It’s the next best thing to being there. You can see both how they work and how the guests responded to their music choices and any MCing they did for their client.

Before You Book a Corporate Event DJ, Investigate Insurance

It is absolutely vital that the DJ you choose have appropriate insurance. This protects everyone involved. Ask for some proof about their coverage so you have a clear view of the situation.

Looking to Book a DJ In The San Francisco Area?

We would obviously love to help you launch a successful event that your guests will talk about for weeks. Give us a call to learn more!

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SF Bay Area DJ Service Expands To Video Studio

SF Bay Area DJ Service Expands To Video Studio

We’ve said it before and it’s worth repeating. Video is king. While we’re always available to professionally shoot your projects, we want to offer something more. If you need a space and equipment to film a YouTube or social media video or even a promotional short for your business, we have you covered.

We’ve mentioned this development before, but we want to highlight this service to anyone who can’t wait to put their idea onto the screen. You don’t have to shell out the cash for the equipment yourself and rent a space for the long term. We can help you on a per-project basis.

Diamond Sonic Bay Area DJ Service Studio Rental

We have space full of everything you need to shoot a professional looking social media video on a budget. You’ll end up with a product worthy of any influencer with millions of subscribers and no one will know you rented the space.

Having the ability to book a one-off session in your local area gives your dreams real substance. We wanted to build a bridge between your creative vision and a final product.

Social media videos are the wave of the future as well as the present. Even if you aren’t personally after influencer status, you’ll find a short explainer video is invaluable to your service or business.

We’ve set things up so all you have to do is turn a few things on and press play.

Your Bay Area DJ Service And Beyond

Ok, so we love video content, but we’re also passionate about providing you with a full-service experience. It excites us to think about hosting the next big online personality or giving you the ability to reach your audience. In order to do this at a wider range of price points, we jumped at a chance to implement this new studio.

With this step, we can provide DJ services in the San Francisco area, operate a full equipment rental service from projectors to lights and sound, send techs to your event to run it all for you, and shoot photos and videos. This development takes us even further toward our goal of being a creative, digital service company for the new millennia.

Stepping Forward Together

Because this is breaking news, you won’t find many details on the website just yet. If you’re interested in booking a session, just contact us for a quote. We’ll give you the details and rate sheet for all of your options.

If you need any editing help with the final project, let us know and we can help. We have a portfolio to share and you can see some of our work in the wedding videography section of the website. By the way, being DJs helps us pick killer music to back your shots.

Just because we spend more and more time with a growing community of social media friends doesn’t mean we should lose our local connections. Let’s collaborate to realize your next video project.

Talk to you soon!

 

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Bay Area DJ Checklist – What To Look For

Bay Area DJ Checklist – What To Look For

If you’re searching for a Bay Area DJ, there are some things to be on the lookout for. Keeping these factors in mind will get you the services you need.

Bay Area DJ Checklist Essential #1: References

After a quick search for DJs near you, compile your short list of potential candidates. See if you can find online reviews on their Facebook page or website. This is helpful because you’ll get a sense of their work ethic and how clients respond.

Although most businesses curate the reviews on their website to some extent, you can still learn a lot from what people say. What qualities are they praising? Are these things that are important to you as well?

Sites like Yelp and Facebook give even more information since the public has direct posting access.

If you can’t find online reviews, ask for some references when you call for a quote.

Bay Area DJ Checklist Essential #2: Insurance

If the DJ you’re hiring for your event isn’t insured, that’s a hard pass. All professional service vendors must carry insurance to protect themselves, your interest, and your guests. There is no way around this.

Sure, we’re all about having a great time. After all, we’re bringing the music to your party. But insurance is one of those things that waits patiently in the background just in case disaster strikes. We all hope we don’t need it, but it’s essential to have.

Bay Area DJ Checklist Essential #3: How Active Are They?

Unfortunately, some people do this as a side gig. While that’s fine and may even result in a shockingly low price for services, is that the kind of business you want to trust with the success of your event?

If the Bay Area DJ you’re thinking about booking isn’t active on their social channels and doesn’t respond to your contact request promptly, it says something about how they run their business.

We all start somewhere, but the last thing you need is someone unprofessional in charge of an important aspect of your event.

Bay Area DJ Checklist Essential #4: Do They Have Ideas?

If you’ve gotten this far with the DJ of your choice, things are going well. Now, ask yourself how collaborative they are. Are they coming up with suggestions about equipment, playlists, and ways to make your event extra special?

Maybe you have a very clear picture of exactly what you want and don’t need a lot of vendor input. If so, this entry on the list isn’t as vital. However, most private individuals and event professionals are looking for some expertise from their vendors.

The collaborative exchange results in fresh ideas that can elevate the experience for your guests.

Bay Area DJ Checklist Essential #5: Do They Offer Other Services?

Can your DJ bring lights? What about photo and video? The fewer vendors you have to handle everything you need, the less there is for you to keep track of. You’ll find that many DJs offer a full-service package that includes many of the other essentials event professionals need.

Like What You See?

If you’re ready to book a DJ in the San Francisco Bay area and you like what you see in our review section, please reach out! We hope we can add you to the list of positive reviews we’re so proud to feature here.

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The Power Of Video Content For SEO Ranking & Social Media Impact

The Power Of Video Content For SEO Ranking & Social Media Impact

There is no doubt that video is the new online media. If you truly want to improve your SEO rankings, make your social media posts stand out, and tell effective stories to your followers and customers, video is crucial. Although you can produce some video content yourself, professionals take it the extra mile.

If you’re looking for someone to help you create outstanding video content or the facilities to shoot your own online videos, give us a call. This article will impart the importance of video in your online strategy whether you’re in the Bay Area or elsewhere in the world.

Video Content For SEO: Traffic Is The Key

Your SEO strategy brings traffic to your website or social media presence. For some creators and influencers, social media platforms like Instagram and YouTube are their primary online presence. For other types of businesses, social media lures potential customers to your actual website.

In some cases, customers or clients will buy or hire through social media alone.

All of these efforts are part of a powerful inbound marketing strategy which entices and warms up a potential market to increase your business success.

Using video as a tool can increase your engagement and sales in measurable ways.

Video Content For SEO: Capture Attention

It feels logical that video captures attention faster than blocks of text. Do you know how powerful it actually is? The numbers may surprise you.

Social videos generate 1200% more shares on social media than any other content combined. To put it plainly, that’s astronomical.

Pro Tip: Remember that 85% of Facebook video views occur without sound. Users are likely watching your videos with no soundtrack. You can still get your message across by adding text subtitles.

Additionally, properly optimized video can create 41% more traffic from searches. That’s significant.

Video Content For SEO: Improve Your Digital Footprint

According to SEO thought leader, Neil Patel, video generates major backlinks to your website. These are links that get your ideas, products and creations to a whole new market of potential buyers. Patel advocates for video that sparks emotion in the viewer and provides them value.

This is a formula that generates shares and links from other blogs and articles.

If your product, service or non-profit is technical or education-based, providing great information in a ‘snackable’ package is a great way to use video to generate backlinks.

Backlinks are still considered a foundational piece of your overall SEO strategy.

Video Content For SEO: Increase Your Social Media Engagement

Chances are, you aren’t maintaining a social media presence for fun. You’re using it as a business tool. Because of the way the algorithms of the popular SM platforms work, the more engagement a post gets, the more likely it is to get seen.

Engagement is all about likes, comments, and of course, shares.

Facebooks has the most users of the, nearly one-third of the population, and video gains *far* more engagement on this platform than any other.

When working with Instagram, the platform known for garnering the most engagement across the board, videos play automatically. This means that as users scroll through their timeline, they see at least a few seconds of your video.

If you can catch their attention before they flick on down the line, they’re more likely to ‘like’ your post. This gives other people an opportunity to see it.

Video Content For SEO: It’s Easier To Implement Than You Think

The best way to create video that works hard for you online is to hire professionals with some experience shooting social media or SEO minded video content. The second best and more cost-effective way to get similar results is to visit a studio where you can shoot your own content.

Diamond Sonic offers both types of services in the Bay Area and we’re excited to expand this part of our business. Give us a call for competitive rates and kick start your online presence today!

 

 

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San Francisco Area Sound Equipment Rentals

San Francisco Area Sound Equipment Rentals

Diamond Sonic has a long-standing history of affordable, cutting-edge sound equipment rentals in San Francisco and the surrounding area. This experience backs up our tips in this article, which cover what you need from your equipment rental company.

We hope you’ll think of us for your rental needs. Even if you don’t call us, we hope this article helps you choose a reliable and skilled rental company for your next event.

San Francisco Area Sound Equipment Rentals: Why Rent Equipment?

It simply isn’t a good idea to rely on your venue to supply sound equipment to you. It can also be tricky to figure out what equipment you’ll need without the opinion of a skilled technician. That’s why meeting with a rental company and discussing your needs is the right way to do things.

Some rental companies have special packages that include both the rental and the services of sound technicians. These sound engineers know how to set up and run the equipment. They’re very handy to have around during your event!

San Francisco Area Sound Equipment Rentals: What To Look For From Your Rental Equipment

Don’t go blindly into your rental agreement. Here are some things to look out for. Feel free to ask questions to make sure all of these bases are covered.

Is your sound rental equipment well assembled? If any corners get cut you may have technical difficulties down the road.

What brand of equipment are you renting? Is the brand respected in the industry and trusted? It pays to do even a quick Google search to check this out. Feel free to talk to your rental company about this as well.

How old is the equipment and when was the last time it was serviced? Ask these questions, and find out if the rental company stands behind the equipment. They should perform a top to bottom check to make sure all components are in good working order before it leaves their place of business.

How does the equipment look? You want all of the sound components to look like they’re in good condition. This is important because it helps you rely on their performance. It’s also important to know that your rental will look good to your guests.

San Francisco Area Sound Equipment Rentals: Technical Specifications

These general guidelines will help you select your rental equipment.

Each speaker should feature 800 – 1500 watts of power capability. Speakers must have high sound clarity and the ability to project into your venue.

The mixer is the component that basically steers the ship. The number of channels a mixer has indicates how many components can be run through it. You should look for a mixer with no fewer than 4 channels. This is a basic, bare minimum, that allows iPods or mobile devices, turntables, CDs, and microphones to all run through this central point.

San Francisco Area Sound Equipment Rentals: Hiring Technicians

While many rental companies will let you run the equipment yourself, is that really the best option for you? If you understand how to run your own sound, this is an ok place to save money. However, if you have a complicated setup or many variables, a technician is really helpful. Furthermore, if you have never run event sound in your life, we highly recommend finding a little room in your budget for a professional to help.

If you need equipment rentals or professional sound technicians during your upcoming event in the San Francisco area, please give us a call! You can reach us by phone or through the website’s contact form.

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Does Your Special Event DJ Have These Essential Skills?

Does Your Special Event DJ Have These Essential Skills?

It’s hard to choose the right special event DJ. There are some obvious things you’re looking for, like a bonded, insured DJ. It’s also apparent that you need a DJ who has good reviews from clients. But choosing a really great DJ means considering a few things outside the obvious.

Many clients make assumptions about professional DJs that seem like essential qualities, but you can’t just assume your DJ will be professional, on time, and fun to engage with. In addition to these qualities, there are some other tips we want to share about finding the right special event DJ.

Hopefully, these will help you in your search!

Essential Special Event DJ Skills: A Keen Musicality

Your special event DJ doesn’t just need a great catalog of music to choose from, they need a keen sense of musicianship. That means they understand music, how to flow songs together, and even how to make their own mixes. You may think these things are ‘a given’ for all working DJs but that’s sadly not true.

You can find out if your DJ possesses these skills by talking to former clients or reading reviews. You can also tell your DJ what types of music you and your guests prefer, and ask if they have any suggestions that spring to mind.

They should be able to offer at least a few suggestions!

You can also ask for live footage of them working an event because that can tell you quite a lot!

Essential Special Event DJ Skills: Easy Communication

Good communication is truly the first ingredient for a successful relationship with your vendors. Is your DJ easy to talk to and engaging with you? Do they seem excited and as if they enjoy their work?

While it’s never a great idea to change the game plan as you go, how does your DJ react to this when it has to occur? Do they prompt you with questions to find out the information they need?

All of these things are good signs that your DJ has experience, enjoys their work, and isn’t an unpleasant control freak. Music is supposed to be fun, after all! Although events are stressful, a professional DJ with good experience can roll with some changes without coming off as rude or distant with clients.

Essential Special Event DJ Skills: Engaging Stage Presence

If your DJ is enthusiastic and positive when they speak to you, it’s a good sign that they’ll also be good on stage. Are they gregarious? Do they seem like a natural performer? These are qualities that are going to make a difference on the day of your event!

If you’re booking a DJ to play ambient music for your corporate event, this may be less important. If you’re looking for a wedding DJ, however, choose one who can get the crowd engaged and dancing!

Essential Special Event DJ Skills: Professional Appearance

Your DJ needs to be clean, presentable, and professional looking. That doesn’t mean they should be stuffy, but they have to make a good appearance for your guests. Thankfully, this is something you can tell right away. But don’t be afraid to ask some questions about their staff and techs.

You have a right to get to see anyone who may attend your event to help the person you’re making the arrangements with.

Essential Special Event DJ Skills: Flexibility

We like to stress to clients that the more we know, the better we can help them. This is always true and to accomplish it, you want to keep changes to a minimum. That said, they do happen and your DJ should understand this.

Flexibility isn’t just about changes, either. Sometimes it’s about the size of the venue or unique challenges to running sound in the location you’ve chosen.

Do yourself a favor and pick a DJ who can handle these issues with aplomb. It goes back to that communication issue!

Of course, we’re available to work your event in the San Francisco area and would love to help you. If you need a trustworthy, pleasant presentable DJ who knows how to have fun while being professional, contact us!

 

 

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How To Encourage Event Selfies For Free Marketing

How To Encourage Event Selfies For Free Marketing

Ahh, the selfie. Whether they annoy or delight you on a personal level, they make amazing sense for business. Companies can enjoy incredible exposure by promoting event guests to take selfies. The main reason is that the selfie doesn’t stop in the subject’s camera, but takes flight on social media.

We want to encourage you to see the selfie as a part of your marketing efforts. It’s particularly valuable because you don’t have to pay for it. It also employs crowdsourcing in some unexpected ways. Let’s check selfies out.

Event Selfies For Free Marketing: Why You Want Guests Taking Selfies

When someone attends an event, they usually take some care with getting ready and often want to show off their look. This is the simplest motivation behind event selfies and one you do little to foster directly. This pretty much means that by doing nothing at all, you’re likely to get a few shout-outs on social media from event attendees.

You can do a few things to encourage more selfies, however, and also to leverage the power of them.

Once an attendee takes a selfie, they’re going to share it. This gives you a potential to reach their entire audience as well as anyone following the hashtags they use.

Make sure one of those is yours.

Event Selfies For Free Marketing: Create A Hashtag For Your Event

Before we get into how to encourage selfies, we want to give you our most valuable advice about attendee generated event photos. You absolutely should create a hashtag for your event. You should also make this hashtag well known before and during the event.

You can do this a number of ways, from including it on tickets and receipts, in your social media campaigns leading up to the event, and with signage at the event itself.

If you have the means, incentivize guests to post with your hashtag by holding a drawing after the event. Give away a simple prize that is attractive to your attendees. You can crowdsource this information through polls if you like. This not only helps you dial in your prize but it fosters guest interaction leading up to the event as well.

After the event, search the hashtag, interact with guests, ask to use their photos in your follow up campaigns and choose a winner. As you can see, this fosters a lot of interaction!

Event Selfies For Free Marketing: Create Photo Ops

When planning your event, consider what you can do to prompt guests to take selfies. Perhaps unusual artwork, displaying amusing or inspirational quotations, or even things like your tablescape can inspire guests.

If they take a photo of your ideas and not a selfie, that’s just as good for you.

To prompt people to take more selfies, think about creating a well-lit area with a stunning backdrop and letting guests know this is their selfie spot. Think back to your prom for some baseline inspiration here. If your guests are reminded to selfie and given a spot they’ll look amazing in front of, they’ll be more likely to memorialize their outfit and evening.

Event Selfies For Free Marketing: Rent A Photo Booth

Photo booths are another excellent way to inspire selfies. Although you’ll need to squeeze it into your budget, you’re nearly guaranteed to see a return on the investment through your marketing and engagement.

Photo booths let you take a backseat creatively and let your photography vendor and your guests take the lead.

Event Selfies For Free Marketing: Selfie Power For Weddings And Personal Events

Although we’ve spoken so far about the marketing power of selfies, they’re also great for creating easily accessible memories after private events. By using the hashtag trick and encouraging selfies at your wedding or family reunion, it’s easy to look back after the fact.

Imagine all of your guests being able to reminisce as easily as searching for your tag. It’s truly magical!

Event Selfies For Free Marketing: Have You Had An Event Selfie Go Viral?

How have event selfies helped you in the past? We’d love to know in the comments!

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