Corporate Event

Why You Should Leave A Review For Diamond Sonic

Why You Should Leave A Review For Diamond Sonic

Nothing motivates us quite like a good review except a bad one. In other words, we truly thrive on the feedback we receive from clients no matter what they have to say.

One of our goals for 2020 is to increase the number of reviews we receive and that’s why we’re talking about reviews today. However, we also think it’s important to make people aware that their reviews help people in the same position they’re in.

When you’re looking for an event vendor, trust is a massive factor. If you can read client reviews, you can make decisions with more confidence. Our next great client could be inspired by your review.

Why Reviews Matter

No matter how much information we try to provide to prospective clients, they know we have a vested interest. It’s much more natural for people to trust reviews left by clients we’ve already worked with. If you’re a former client, you have first-hand knowledge to share and no reason to lie.

Of course, we’re not lying either, but it’s hard for people to know that until they work with us!

So not only does your review really matter to us, but it also matters to other people in your exact position.

How Reviews Help Us

In addition to everything we just said, reviews help us because they illustrate that we did a good enough job to motivate someone to spend time commenting on it. That goes above mediocre or good-enough service and rises to excellent service in our eyes.

Your review fosters trust between Diamond Sonic and clients we haven’t worked with yet. That’s huge.

People tend to leave reviews when an experience is really great or horrible and not in between.

Furthermore, if you’ve had a negative experience with us, we hope you’ll let us know directly. We aren’t discouraging you from leaving a review as well. However, it’s important to us that we have a chance to make it right with you directly.

How To Leave A Review For Diamond Sonic

If you want to leave us a review you can do that in two places – either helps us and others! Our Yelp page is a great place to leave a review of our working experience together. You can also leave a review through our local Google Maps listing.

Where To Find Our Reviews

We’ve highlighted some testimonials on our home page so it’s easy to see client feedback. If you’re on the fence about which company to trust with your event, check out the scrolling graphic toward the bottom of our home page for some valuable feedback.

A Huge Thank You For Taking Time To Leave A Review For Diamond Sonic

Since we’re talking about reviews, we want to give a big thanks to anyone who has already taken the time to post their thoughts about our relationship! We absolutely crave the feedback. It helps us give better service and truly understand where you’re coming from as an event professional. That’s key for us.

Blog - 03/28/2020

What’s The Best Way To Live Stream Events?

What’s The Best Way To Live Stream Events?

Our last post encouraged event planners to transition their conferences and gatherings to live streaming. It’s timely because the event industry is trying to weather the storm of the coronavirus right now. However, live streaming is a valid option for event professionals no matter what’s happening in the world.

In fact, even if you have physical attendees, you can increase your reach by simultaneously live streaming your event. In addition to increasing your overall attendance, you could increase revenue or charitable donations through livestreaming.

Other livestreaming benefits include a wealth of content to repurpose later, making it easy for employees to attend training, and gaining email addresses for your lists through signups.

What’s the best way to live stream your events? Let’s talk about some crucial details.

Can I Live Stream Events Myself?

If you ask your hairstylist if you could color your own hair, they might technically have to say yes. It’s possible to color your hair at home, however, you lack the skill and equipment available to a professional. We feel similarly about livestreaming.

Our first concern for livestream DIYers is power. Do you have reliable enough connections to a strong internet conduit? We don’t recommend running a live stream through wifi because signal quality changes and interference is commonplace.

These hitches could leave your guests stuck in a buffering nightmare and that’s not great for brand PR.

Another thing that affects the quality of your livestream is your equipment. Your mobile device is acceptable for shooting some social media videos but isn’t set up to broadcast continuous, high-quality video and audio. The last thing you want is for your stream to look like amateur hour.

Can I Turn My Event Into A Livestream?

Yes, you can add livestreaming to your event or turn a conventional event into a live stream only production. It takes some quick thinking if your date is close, but it can be done. We are happy to offer a higher level of service to event clients who want to incorporate live streaming.

This means we’re willing to work with you and offer advice about your next steps on a case-by-case basis. We already have all of the best equipment to broadcast your conference or gathering, so the rest of the planning is largely about logistics.

Our experience can help you prepare.

By the way, we love to recommend that people add live streaming to increase capacity if their event sells out, too. We don’t think enough people consider this.

Can I Live Stream A Small Event?

You can live stream events of any size. Although many people live stream large conferences, this format is ideal for company training or donor updates as well. There is no limit to how large or small your audience is. Instead, the decision to live stream is about convenience, inclusivity, and the ability to fully review your event later.

Being able to watch your event back is a great way to access its success. Also, don’t forget you or your marketing team will end up with a lot of content to use in campaigns and on social media.

What’s The Best Way To Live Stream Events? Call A Professional!

We really can’t stress the importance of working with a professional livestreaming team enough. If you try to do it yourself, the level of stress you might experience is really not worth it. We can come up with a plan that fits your budget and might increase your attendance at the same time.

We’re actively taking inquiries about live streaming so don’t hesitate to call for a quote today.

Blog - 03/16/2020

Run Of Show – A Vital Component Of Successful Events

This technical term is something that event planners and anyone hiring an event team must be familiar with to ensure optimal success. We want to educate you about this term today so you can take a proactive approach. With a proper run of show, your vendors will have a detailed, big-picture view of what to expect.

Planning is crucial! We can’t control everything, but we need to anticipate as much as possible to make sure your event is as awesome as your initial concept.

What Is A Run Of Show?

The term run of show refers to a very detailed roadmap of everything that you’ve scheduled for your event. It walks all the vendors and fellow planners through your vision.

It’s a sequence of events within your event and you share this document to make sure everyone is on the same page. You might also hear this called a ‘rundown,’ ‘show flow,’ ‘cue sheet,’ or ‘event rundown.’

The terms are interchangeable.

Your cue sheet or rundown must detail everything happening both on and off stage. That means it includes the behind the scenes stuff as well as what your guests will see specifically.

Why Do You Need A Rundown?

It’s probably fairly obvious why you need one of these event maps. It leaves very little to chance. It removes any assumptions between you and your team and, instead, clearly defines expectations.

It helps vendors prepare and deliver the appropriate gear, plan out their staffing needs, and also helps planners visualize how the event will progress. It’s good for you and your team.

Having a run of show doesn’t guarantee that nothing will go wrong, but it does put you in the best position to avoid problems. It particularly protects against accidental omissions or miscommunications.

Creating A Run Of Show

Your event vendors might have a run of show template that they like to use, so ask them if they want to provide a framework for you. If you want to create the document yourself, you can use whatever format feels natural to you.

This might be something created in a spreadsheet, something that looks like a flow chart, or a simple table that lists times in one column and activities in another beside it.

Check out an example at UNCC.edu. A Google image search or regular search for ‘run of show template’ will also provide more visuals and even templates for you to work with.

As you fill out your rundown, mentally experience your event. Visualize the experience first from your perspective and then from a guest’s point of view. This will help you catch any things you may have missed.

It’s a great idea to go over your cue sheet with your vendors in a meeting if possible. This way, you can talk about any issues they see or clarify things as needed.

Here’s To A Smooth Event!

This little piece of the event planner’s toolkit will help anyone who is hosting an event. You want to crush this and deliver the best experience possible to your company, your guests, and yourself.

We hope this helped you in your journey toward great future events.

Blog - 02/18/2020

Event Lighting – Why Great Lighting Is Important For Corporate Events

Event Lighting – Let’s Talk About It!

Unless you’re a lighting tech, you might underestimate the real importance of choosing the right options for your event. Today we want to discuss why event lighting is so important. We encourage you to consult with your professional lighting vendor and to keep these points in mind while doing so.

Your goal is to hold a memorable event that pleases your guests or delivers value to them. You also want to ensure you meet any goals for the event. These goals may including fundraising or a particular type of networking. Finally, you want to walk away from the event with content you can use and repurpose.

Gleaning useful content after your event drives up the value for you and the company. Additionally, it makes future projects easier especially for marketing, outreach, and fundraising efforts.

Here’s how lighting factors into these goals.

Event Lighting Sets A Vibe

We’ve all heard the term ‘mood lighting’ and it’s often used for good reason. Lights and sound help set the tone and emotional environment at your event. You can coax your guests into certain responses and even promote certain behaviors with the right environment.

Lighting plays a huge role in setting this emotional tone. It can inspire people to be more social. Conversely, it can create a relaxing environment for people. The right lighting can establish incredible places for selfies that promote your brand for free.

A combination of all of these options can establish different tones in different rooms. This is particularly helpful during long events that may span several days. Guests might appreciate a brightly lit space to review the information they’ve learned. Alternatively, they might appreciate soft lighting in a bar area to help them get to know each other in a relaxed setting.

Event Lighting Supports Your Photographer And Videographer

Your on-site media team is going to really appreciate the time you spend on thoughtful lighting. It will make their shots more compelling in post-production. It also helps convey a real sensation of being there to people who view these deliverables after the event.

Lighting can even inspire these professionals to focus on certain areas during the event. This could be the key to capturing a million-dollar shot.

Lights And Music

If your event features music in any significant way, the lights can compliment this. It’s especially important if there are any live performances occurring during your event. Performers must be showcased correctly and proper lighting is essential to ensure this.

Just like lighting in different rooms establishes different moods, your music intensifies this effect. Combining the two creates true ambiance.

Is this one of the reasons you’ll find many full-service event vendors specialize in both lighting and sound? It makes sense, doesn’t it? The two are linked!

Event Lighting Deserves Its Due

The next time you meet with a lighting tech or event services company to discuss an event plan, focus on lighting. Empower them to be creative and together, you’ll establish a unique set of lighting that compliments your event perfectly.

Blog - 02/17/2020

How To Repurpose Corporate Content

How To Repurpose Corporate Content

The old business adage ‘time is money’ may sound tired, but it’s still valuable. Today, we’re talking about that idea in conjunction with your company’s digital footprint.

A brand’s online presence is extremely powerful and drives sales. Reputation is increasingly important to consumers. Your website and social media profiles are a vehicle to express your values and corporate personality.

But… What Do I Post?

That all sounds great and even exciting to a lot of marketing teams. The trouble is, it takes a huge amount of content to drive these digital profiles. You have to keep them active, fresh, and on-brand. If customers sense you’re phoning in your efforts, your reputation takes a nosedive.

Even worse, they see you as out of touch with their interests and the world.

Don’t panic. You can manage your social media on a budget.

One of the easiest ways to simplify your digital marketing efforts is to adeptly repurpose content you already have. You spent time and probably money to create it. Therefore, if you leverage it right, you’re actually coming out ahead.

Here are some suggestions we have and how companies like ours can help.

Repurpose Corporate Content: Run Video And Hire Editors

Anytime your company does something worth noting, get someone to film it. This includes behind the scenes moments during commercial shoots, energized moments at team meetings, eureka moments in product development and corporate giving opportunities.

You’re already doing these activities during your normal course of business. Your customers will appreciate seeing the inner workings of your company. People love exclusive content because it brims with relatable moments.

Ok, so maybe you don’t have to film everything, but start seeing normal business activities as a potential social media moment. This is especially true during corporate events from conferences to social gatherings.

Chopping And Changing

The second part of this tip requires a relationship with an editor. We think it’s most effective to hire a videographer to shoot your footage in the first place as well as edit it after the fact. If you establish a long-term relationship with this company or individual, they have a wide breadth of your content to pull from for future projects.

You can ask them to repurpose existing content in a variety of ways and they already have the footage on hand or have a familiarity with it. They also have an understanding of your corporate persona.

Repurpose Corporate Content: Photography

Want to maximize your spend even more? Ask for some still shots in tandem with your video services. By doing this, you’ll have an incredible amount of original, branded content to use in your marketing, training and commercial materials.

Establish a dropbox or external storage depository that different teams within your company can access. This gives them a one-stop-shop for the content they may need during campaigns or other events.

Repurpose Corporate Content: Written Content

Are you blogging or microblogging on social media? You’ll need photos to accompany those posts. Upload your interesting corporate videos and link between your profiles to build online authority and provide more value to your audience.

In fact, a picture or video can provide inspiration for written content by serving as the basis for a blog or the text of a post. Guests speakers at events can be transcribed and released as blogs, ebooks, and even notable quotations to crush your Instagram game.

The Big Picture

Ultimately, we want you to start thinking about your content as the lifeblood of your business. Maximizing the take from every effort will keep your digital outreach strong without costing you an arm and a leg.

Inbound marketing is already infinitely more affordable than traditional marketing. Stretch your budget even further with creative content repurposing.

We’re big fans of social media and we understand the mechanics of inbound marketing. This helps us create a variety of deliverables that meet clients’ needs. If you already have content you need repurposed or want us to shoot your next event, contact us today!

Blog - 01/15/2020

The Ins And Outs Of Conference Audio – Explaining What We Do

All About Conference Audio

In the world of corporate events, conferences are on a level all their own. These types of gatherings require incredible planning. There are speakers to organize and schedule, vendors to book (that’s where we come in), venues to scrutinize and attendance bookings to manage.

Conferences bring people together from many parts of the world or unite colleges from extended locations within a single company. They generally center on a theme and a variety of experts and company representatives will prepare speeches to give to the audience.

Hearing these speakers is a huge reason people attend in the first place. It’s vital that the experience runs smoothly.

We are here today to explain a little about how we get your message out, loud and clear.

Conference Audio Checklist

As soon as we consult with a client about providing conference audio services, we secure the date and ask detailed questions about the venue. By understanding the location of the event, we can anticipate the type of equipment necessary.

We take potential interference into account. We also review the number of speakers that may hold talks simultaneously and the physical distance between their locations. These details inform our approach.

Another important consideration we review is whether the event will stream live. This raises a host of new logistical challenges but offers valuable exposure for our clients. Remote attendees expect a high level of quality, especially if they are paying to watch the live stream.

While this merely touches on some of our planning, we also take the time to plot out our logistics. This includes the equipment we plan to use, how we will transport it to the venue and the staff we need at the event.

The Diamond Sonic Client Experience

Our goal is to take the lead on the audio side of your event so you can focus on other things. You’re providing an experience to your attendees, and we match that energy.

Our approach and demeanor are friendly and accessible but always professional. We hope our staff can impart positivity and competency because we understand that we’re a representative of your organization and brand while we’re on site.

We love to plan, but also pride ourselves on being able to react in the moment. Together, we can pivot and troubleshoot to bring your guests a memorable experience. The most important thing we can do is make sure all the tools are available to empower you to deliver your message to your conference attendees.

In some cases, we can offer pre-visualization space or make ourselves available to provide services at your venue for a dress rehearsal. We know it’s often important for clients to see their presentations in motion before the curtain lifts on event night. Your pre-event planning is one of the main keys to your success.

Conference Audio Questions?

If you have any questions at all about audio services for your next corporate event or conference, don’t hesitate to give us a call. You can also contact us through the web form on this site.

We value every opportunity to provide next-level service to a new client. We’re confident that once we work together, we’ll see each other again soon for your next professional event.

Blog - 01/09/2020

Event Services For Corporate Theme Parties

Event Services For Corporate Theme Parties

Corporate theme parties are a great way to add a little creativity to your fundraising or team-building strategy. It’s easy to fall into a mindset that favors formal events. However, if you want your guests to establish relationships and remember your event, try going casual.

Since we are on the heels of Halloween, this feels like a great time to talk about incorporating a corporate theme party. Your event services team can help you add some finishing touches to your plan. We’ll talk about some basic ideas here and we encourage you to continue the discussion with your vendors.

Corporate Theme Parties Are Fun

The first obvious benefit of throwing a theme party for your business is that it’s fun! Even if you decide to keep the event formal, adding a theme establishes cohesion. It gives you and your guests a focus.

Having this focus can drive your event to new places. For instance, masquerade events have a long history that rises from the balls royalty once held. This means that event planners can dress this kind of party up or down as needed.

They have a luxurious feel when guests don custom masks. Conversely, they’re casual and comfortable when they revolve around a simple Halloween theme. Your light and sound vendors can probably help out with some fun additions like a fog machine and color-coordinated lights.

Your guests will participate and remember more if they’re having fun at your event. Because of this, a theme party can make an impression.

Before we move on, don’t forget about theme parties like “80s Night” which don’t involve costumes, per se, but do encourage people to dress the part.

Corporate Theme Parties Can Inspire Action

Sometimes, picking a different kind of theme is the best for your goals. If you’re fundraising, perhaps establishing a ‘gratitude’ theme is a good idea. It will give you a focal point to use when conceptualizing speakers, events within your event, and even your promotional materials.

All of this helps your guests think more deeply about why they’ve gathered together. That can inspire more involvement and more generous giving.

Theme Parties Force You Outside Of Your Mental Box

If you’re worried that your events are becoming stale, a theme of any type will reinspire your creativity! Jump over to Pinterest and elsewhere online to see what others have done and expand on their ideas. Theme events are easy to search for.

A great brainstorming tool is to do some free association with lists or diagrams like mind maps. Let your inspiration run wild and branch off your theme to come up with truly unique approaches.

Choosing The Right Event Services Team For Corporate Theme Parties

When you’re brainstorming ways to drive your theme home, ask your light and sound vendors for their ideas. They have the benefit of attending a huge number of events in the course of their job. They also know exactly what equipment they have that could create the ambiance you need.

Your video and photography team can also help keep your theme on track. Their input will show in your post event deliverables like videos and photos. You’ll use these in your social media and future marketing campaigns so it’s worth exploring ways to improve the final product.

If you’re holding an event in the San Francisco Area, get in touch with us to find out how we can enhance your theme events!

Blog - 11/07/2019

Event Strategy: These Qualities And Actions Are Valuable In Event Planning

Event Strategy: These Qualities And Actions Are Valuable In Event Planning

Even though I roll isn’t to actually plan your event, we work with event planners every day. We absolutely love to see successful events and the people who work hard on them truly shine. Because of this, we really enjoy occasionally sharing some insight or tips that we’ve picked up along the way or learned from others. This is one of those articles, about event strategy and the things you can do leading up to events and even when you aren’t planning anything currently to keep your head at the top of the game.

Event Strategy #1: Don’t Avoid Metrics

Some of the best event planners have an intuitive knack for sensing trends or exactly what their audience wants to hear. The very best event planners, however, couple this with a close view of their mattress.

It’s essential that you monitor data from past events in order to strategize effectively in the future. You want to look at things like the cost of the events how are ticket sales were and what the overall Revenue was for the event. How many people attended?

Your online engagement is another excellent metric. Did you have good engagement leading up to the event? How was your engagement right now?

The more you keep your finger on the pulse of this information the more effective you will be.

Event Strategy #2: Prioritizing

Things are coming at you fast and furious. You need to check your metrics. you need to reach out to vendors. At any given time you’re talking to donors, venues, coworkers, company stakeholders, your sales team, your marketing team …

It’s easy to get lost in your daily tasks. Prioritizing is crucial. Some people like to use Simple lists in order to get an overview of what they have going for the day or the week. Other people enjoy using a digital task system like Microsoft Outlook offers or any number of other apps and clients including Google. Still others enjoy using an old-fashioned reminder system where they write things in a planner or even have a daily set of cards that they pull with the task for the day.

Throwback Tip: Tickler Systems

By the way, lawyers call the card system a Tickler system and it can actually be very effective. that fits regular size index cards, get a few separators that indicate the month and day of the week, start putting physical cards in the slots in order to remind you of what’s doing any given day. On the day in question, pull your cards and you’ll know all of your tasks.

You can use file folders instead if that’s easier for you.

Once you have all of your tasks outlined, time to work on the most important ones first. If you aren’t sure, reach out to your coworkers. Talking amongst ourselves can really help solidify what’s most important. Deadlines for things like venues and vendors are also important to know because these will affect your priority list.

Event Strategy #3: Incredible Communication

Speaking of vendors you spend a lot of your day talking. Communicating effectively is extremely helpful in your line of work. You want to be able to be friendly but still synced. When you communicate with vendors, you need to be sure to cover all of the bases like the date of the event size of the venue and any other information they might need.

One of the easiest ways to facilitate great communication is to ask a lot of questions. While you’re asking questions, invite your vendor or clients our co-workers to offer their thoughts. You may have several vendors and clients but there’s only one of you. Just like our kindergarten teachers told us if you advocate for yourself and they advocate for themselves you’ll get all the bases covered.

Event Strategy #4: Stay Trendy

Most of what you’ve already read in this article is probably more of a refresher than cutting-edge information. Its next tip, however, is easily overlooked by far too many Professionals in general especially event planners.

Because we deal with technology and music and video Production Services, we know it’s important to stay up-to-date on current trends. We need to know all about the most cutting-edge technology, interesting things that our colleagues and competitors are doing if anyone we know has been to any awesome events in San Francisco recently.

Our line of work lends itself to this but with yours, it could be easy to overlook. However, you will glean the same benefits from keeping up-to-date on what’s trendy both in your field and outside of it.

By keeping up-to-date with current trends you can avoid the bad ones. you can also be extra creative by borrowing bits and pieces that might work for you. For instance, hashtags work for everyone. It’s simply a great way to drum up organic attention for your business event or client.

Looking For A Vendor?

By the way, before we go we just want to remind anyone in the San Francisco area that we are a robust Event Services Company. We are here to be a valuable part of the team for any event planners for looking for comprehensive Event Services. Our team can save you some time by handling several of your needs and this should make you more productive overall.

We can record and edit videos for you, handle your on-site light and sound services, provide rental equipment, and take high-quality photographs during your event.

Let’s talk today!

Blog - 09/30/2019

Corporate DJ For Events: Our Successful Formula

Corporate DJ For Events: Our Successful Formula

Every DJ is as individual as each event they work. They have different go-to songs in their playlist arsenal, they’ve enjoyed different experience and they probably have different levels of professionalism. Here are some things we’ve learned and the lessons we take with us to every gig we book. We believe that these factors inform our approach and result in great events for our clients.

An Outstanding Corporate DJ For Events Knows How To Cater To Corporate Clients

We love working weddings and private parties, but understand that corporate functions require different kinds of skills and services. Because a brand’s identity is linked to events it throws, we have to get to know what our corporate clients are all about. Understanding their culture is one of the finishing touches on our full-service approach.

We also like to learn what the client’s goal for the event is. Are you raising funds, fostering culture, networking or announcing a product launch? When we know this, we can tailor your music and business presentations to align with those goals.

An Outstanding Corporate DJ For Events Participates In Pre Event Staging

Because many events rely heavily on their web presence, we’re prepared to participate in your website staging. You’re probably enticing people to visit your site, either to learn more about the event, donate, or sign up to attend.

Sometimes, our corporate clients want footage from the last event we worked for them. Other times, we can provide a musical soundtrack. We can help you prepare this media to make a great impression on visitors.

An Outstanding Corporate DJ For Events Obtains All Necessary Details

Obviously, we request detailed information about the actual logistics of your event as soon as we meet. We learn the date, time, duration and location of the event, and immediately block out time in our schedule. By doing this right away, we minimize scheduling mistakes. We also ask questions that may prompt you to realize you need to devote more thought to something that falls under our wheelhouse. We’ll talk about mood and goals at this time as well.

An Outstanding Corporate DJ For Events Discusses Your Playlist

We invite our clients to come up with ideas for their playlists or provide us with a strictly closed playlist that doesn’t require our input. However, we also love creating playlists that suit corporate client events from scratch. Out experience informs how we discuss music selection with your clients and we can guide them toward the best fit for them.

An Outstanding Corporate DJ For Events Dig Dress Codes

Whether your event is formal or casual, we’ll ask about the dress code so we can show up in a style that melds with the spirit of your event. This is a detail that we consider a serious part of our corporate service package.

An Outstanding Corporate DJ For Events Creates Advanced Programming

We create corporate event programs long before we arrive. This helps us eliminate last-minute snags and factor back up plans into our approach. Furthermore, the program is something we can share with event planners who want a hands-on role in our part of the event.

When possible, we prefer to defer all MC duties to a business representative. However, if you need one of our team to make announcements, we’ll block appropriate time for that in the program. We don’t take any spotlight unless you need a hand. This is all about you.

An Outstanding Corporate DJ For Events Welcomes Communication During Events

Event planners are busy on event day, but we’re always available for open communication on the ground. Check in with us at any point and feel free to make reasonable suggestions about improving our role. If we can work together to make something better, we’re all for that!

Experience Is Our Best Teacher

These are just some of the tools and skills we’ve learned are important to our corporate clients. Diamond Sonic has worked corporate events for nearly a decade. We know what works, but also welcome client suggestions and al learning opportunities along the way.

Together, we’ll make your event something special.

Blog - 07/12/2019

5 Tips For Extra Connected Corporate Events

If networking is an important part of your upcoming corporate event, these tips will help you get people connecting. This builds a sense of community which helps guests feel invested in your brand or company. When it comes to fundraising efforts or rallying investors, the relationships you build around your brand are paramount.

There’s also the obvious attraction of getting your guests to have fun to consider. This will deliver value to them which improves how they feel about your company. It also creates amazing opportunities for event content like photos and video that you can share on your socials later.

Corporate Events: Crucial Elements That Spark Conversation and Connection

1- Corporate Events Should Appeal To Introverts

The extroverts at your function will mostly take care of themselves. By appealing to introverts as well, however, you include these thoughtful, self-aware types that often make ideal brand loyalists. Furthermore, by catering to those slower to warm up, you’ll actually deepen everyone’s experience.

Introverts enjoy comfort, true connection, and one-on-one interaction. They sometimes need a low-key space to recharge after (or during) social gatherings. By incorporating small, intimate sitting areas with warm lighting and soft music, you can draw people into situations where they can connect with fellow attendees.

Regular breaks between speakers or guided activities provide time for guests to reflect and recharge. Spaces with comfortable seating and dim lights are perfect for one-on-one conversations or quiet contemplation.

Other great ideas during your event planning include mindfulness rooms featuring yoga, meditation, or a place to regroup and activities that help people bond. We’ll talk more about these types of games further down on the list.

2- Clearly Mark Pathways And Detail Expectations

The weeks leading up to your event create a great time to market to future attendees. One way to do this is to send an email with very detailed instructions about your venue and how to enter the event. This helps people feel more comfortable upon arrival while simultaneously giving you a valuable reason to reach out.

Avoid any awkwardness guests feel when they first arrive by including many signs and clear pathways they should follow. This also gives you an opportunity to gently guide them through your event without herding them like sheep.

The signs provide opportunities to drive home branding (include your logo on all of them). Additionally, you can set up each environment that your guests will flow through in a way that influences their mood or behavior.

This is subtle and more effective than you might think. Brainstorm some ways you can enhance guests experience as they move through your venue after arrival.

Nametags offer more creative options. Encourage guests to include something about themselves other than their name on the tag. This helps people connect during the event and serves as a conversation starter.

3- Require A Friendly Staff

If every vendor and staff member at your event is friendly and warm, guests will feel welcome. Yet again, this creates a certain impression of your brand. It also helps people feel more open.

A simple smile when staff makes eye contact with a guest can make a big impression. What other ways can you offer this personal touch?

4- Organize Games And Activities

Small talk and icebreaker games are important during your event. Think about boardgames and trivia cards and where you can place them to get conversations started. Scavenger hunts or games where attendees have to share something with their neighbor, whether it’s a sticker or a fact about themselves, will get your group to start connecting.

5- Allow Guests To Submit Panel Questions Electronically

If you have Q&A sessions planned, consider letting guests submit their questions electronically. You can do this via social media groups or apps made specifically for your event. Hashtags that relate to your event are another great way to allow people to get involved without putting them on the spot.

This also gives you some representation on social media at the same time.

You’ll ultimately get more participation because people can jot down their questions during panels or throughout the event rather than forgetting them. The anonymous submission also gives greater insight into what people truly think.

Whether you’re preparing team building events, business events, or trade shows—these tips can be applied to any corporate event to really encourage and solidify connections and overall positive experience.

Blog / Corporate / Corporate Event - 06/26/2019

Find us on Yelp!

Find us on Thumbtack

Join our newsletter to get event tips and special offers!

We've got you covered

Contact Us

Via Telephone: 415-795-2840

Or via the Contact form

Check out Diamond Sonic on Yelp