event planner

DS stock 4

Corporate DJ For Events: Our Successful Formula

Corporate DJ For Events: Our Successful Formula

Every DJ is as individual as each event they work. They have different go-to songs in their playlist arsenal, they’ve enjoyed different experience and they probably have different levels of professionalism. Here are some things we’ve learned and the lessons we take with us to every gig we book. We believe that these factors inform our approach and result in great events for our clients.

An Outstanding Corporate DJ For Events Knows How To Cater To Corporate Clients

We love working weddings and private parties, but understand that corporate functions require different kinds of skills and services. Because a brand’s identity is linked to events it throws, we have to get to know what our corporate clients are all about. Understanding their culture is one of the finishing touches on our full-service approach.

We also like to learn what the client’s goal for the event is. Are you raising funds, fostering culture, networking or announcing a product launch? When we know this, we can tailor your music and business presentations to align with those goals.

An Outstanding Corporate DJ For Events Participates In Pre Event Staging

Because many events rely heavily on their web presence, we’re prepared to participate in your website staging. You’re probably enticing people to visit your site, either to learn more about the event, donate, or sign up to attend.

Sometimes, our corporate clients want footage from the last event we worked for them. Other times, we can provide a musical soundtrack. We can help you prepare this media to make a great impression on visitors.

An Outstanding Corporate DJ For Events Obtains All Necessary Details

Obviously, we request detailed information about the actual logistics of your event as soon as we meet. We learn the date, time, duration and location of the event, and immediately block out time in our schedule. By doing this right away, we minimize scheduling mistakes. We also ask questions that may prompt you to realize you need to devote more thought to something that falls under our wheelhouse. We’ll talk about mood and goals at this time as well.

An Outstanding Corporate DJ For Events Discusses Your Playlist

We invite our clients to come up with ideas for their playlists or provide us with a strictly closed playlist that doesn’t require our input. However, we also love creating playlists that suit corporate client events from scratch. Out experience informs how we discuss music selection with your clients and we can guide them toward the best fit for them.

An Outstanding Corporate DJ For Events Dig Dress Codes

Whether your event is formal or casual, we’ll ask about the dress code so we can show up in a style that melds with the spirit of your event. This is a detail that we consider a serious part of our corporate service package.

An Outstanding Corporate DJ For Events Creates Advanced Programming

We create corporate event programs long before we arrive. This helps us eliminate last-minute snags and factor back up plans into our approach. Furthermore, the program is something we can share with event planners who want a hands-on role in our part of the event.

When possible, we prefer to defer all MC duties to a business representative. However, if you need one of our team to make announcements, we’ll block appropriate time for that in the program. We don’t take any spotlight unless you need a hand. This is all about you.

An Outstanding Corporate DJ For Events Welcomes Communication During Events

Event planners are busy on event day, but we’re always available for open communication on the ground. Check in with us at any point and feel free to make reasonable suggestions about improving our role. If we can work together to make something better, we’re all for that!

Experience Is Our Best Teacher

These are just some of the tools and skills we’ve learned are important to our corporate clients. Diamond Sonic has worked corporate events for nearly a decade. We know what works, but also welcome client suggestions and al learning opportunities along the way.

Together, we’ll make your event something special.

sparkler-839831_1920

How To Brainstorm Fresh Ideas For Events: Inventing Wow Factors

How To Brainstorm Fresh Ideas For Events: Inventing Wow Factors

Whether you’re slightly stuck on how to plan your first event or feeling the burn out as a busy event professional, wow factors matter. Once you have the essential structures taken care of, you’ll want to spend time inventing a way to set your event apart.

You can accomplish that in several ways and we are here today to fire up your inspiration. This quick read will hopefully get your creative juices flowing!

Find Fresh Ideas For Events: Work With Vendors With A Reputation For Excellence

No man or woman is an island. Holding a successful event takes a team and each member of that team has insight that the others may lack. This is one reason that choosing vendors with stellar reputations is crucial.

When you select a professional vendor for your event, they have experience that breeds insight. Maybe they’ve seen the fun a photo booth can bring to a corporate event. Perhaps they know about a killer rental company with the most amazing seating arrangements for a steal. You won’t know unless you pick a leader in the field and foster an open, communicative relationship with them.

If you aren’t sure how to find these types of vendors, ask your colleagues, your venue, or even use online review systems like Yelp to narrow your search.

Find Fresh Ideas For Events: Go Beyond The First Page Of Google

While the idea behind Google’s ranking system is to give you the most accurate results for your query, sometimes it delivers the most popular results. That leaves you with the exact same ideas as everyone else who searches.

When you’re hunting for event planning inspiration, don’t be afraid to skip the first page of results. After all, you want bold ideas that are fresh. There could be something really special lurking a little further down the search page. This is a good area to be a trendsetter in.

Find Fresh Ideas For Events: Attend Events Yourself

Do you have the time and budget to attend a few local events yourself while you’re planning? This is an awesome way to get ideas! Event planners can regularly sneak in a few here and there- many are even low cost or free.

Don’t be afraid to take notes while you’re there and feel free to take contact info from vendors you see doing a great job. You can follow the event on social media to see how they campaign, too.

If you are planning your own wedding, you can still try this tactic. Ask the venue if there are any events coming up that are open to the public. For instance, wine tastings, silent auctions and charity events give you an opportunity to see how the venue ‘works’ in person and pick up all kinds of valuable tips from other planners.

Find Fresh Ideas For Events: Take A Tip From Marketers: Imagine You’re An Attendee

Marketers often create something called a customer persona or ‘ideal avatar’ to help them get inside the minds of their target audience. You can modify this tactic for your event as well.

Make a list of the types of people who will attend. For instance, “Professional Women In Their 30s” could be one group. Another could be “The Groom’s Family.”

Now, brainstorm separate interests these people have. Sure, you’ll be doing some guessing but it’s a more educated guess than a shot in the dark. Hopefully, you’ll see some patterns or easy ways to incorporate a few things from each persona that your guests will remember for months, if not years, to come.

If you’re really stuck, don’t forget what a valuable resource crowdsourcing can be! Your potential attendees can give you their own ideas for events- ones they’re likely to enjoy.

 

business-2884023_1920

Email Marketing Strategies for Event Promotions

Bonus Event Promotions Content Below!

We teamed up with guest writer, Camille Moore, for an interesting perspective on email marketing for all of you event promoters in the audience. We hope you find some valuable information here to help with your event attendance!

Thanks, Camille!

Leveraging Email Marketing Strategies for Event Promotions

Email is still one of the most effective tools for event marketing. However, you have to do more than just land your emails in the recipients’ inboxes if you want to have success.

You have to focus on email best practices, like segmenting lists, tracking key performance metrics, and sending your messages to a verified email list. Not only that, but you also need to develop an event email marketing strategy and compose emails that will compel readers to action. Here’s how you can successfully use email to market your upcoming event.

Email Marketing Strategies for Event Promotions: Optimize the Sender Name

The sender name can be one of the most significant factors when running an email campaign. According to Campaign Monitor, 68% of Americans decide to open marketing emails based on who sent it. For event emails, you either want to set the sender name as the name of the event or that of the organization holding the event.

Email Marketing Strategies for Event Promotions: Write Compelling Subject Lines

The subject line is another important element for boosting the open rate of event emails. With 35% of recipients saying they will open an email based solely on the subject line, it can have a considerable impact on the success of your campaign.

A good subject line will let the recipient know what the email is about and get them interested in opening it. The following are examples of good subject lines for event emails:

  • Register Today!
  • Get Your Tickets Now!
  • Start Planning for this Year’s [Event Name]
  • Check Out the Event Schedule!

Email Marketing Strategies for Event Promotions: The Body of the Email

Once the recipient opens your email, you want to share content that will encourage them to participate. Images can be a good way to create attractive email content, but you don’t want to overdo it. All images should be relevant, and you don’t want to include so many that it distracts from the text in the email.

The email text is your opportunity to explain the event and sell it to the reader. You should provide basic information about the event and include value propositions. Try and keep this around 150-250 words. If the reader wants to learn more, you can direct them to a website page with more information.

Email Marketing Strategies for Event Promotions: The Email Footer

The footer is at the bottom of the email, and provides another important opportunity to share information. The footer should include the physical address of your organization and additional contact information. If you have social media accounts, you should also include social media buttons. This will offer further opportunities to connect with potential attendees.

It is also smart to include an unsubscribe link in the footer. If a person does not want to receive your emails, it is better to make it easy for them to opt out. Otherwise, it will have a negative impact on your open rate. If recipients really get fed up with seeing your emails, they might even mark them as spam.

Email Marketing Strategies for Event Promotions: Call-to-Action

If you want people to be able to RSVP, register, or buy tickets from the email, you need to include a CTA button that makes taking action easy. Emails with a CTA see a 371% increase in clicks, so this can be an effective way to increase engagement.

When adding a CTA to emails, make sure it is highly visible and test different versions of the CTA button. Furthermore, you should try to stick to just one CTA per email. With multiple CTAs, readers can get confused; they might not take the desired action if there are too many options to choose from.

Email Marketing Strategies for Event Promotions: Send Thank You Emails

Sending thank you emails can be a good way to show appreciation. When people register or buy tickets, let them know that you appreciate them. Along with that, you should also send post-event thank you emails. It might not help with the current campaign, but it is a good way to further your relationship with attendees. Sending these messages could pay off when you promote future events to the same audience.

Designing the perfect event email marketing campaign might not be possible the first time out, but you can use these tips to move in the right direction. With every campaign, you should test your emails, compare different CTAs and subject lines, and use the results to improve your future campaigns.

Newsletter

Join our newsletter to get event tips and special offers!

We've got you covered

Liability

Contact us

Via Telephone: 415-795-2840

Or via the Contact form

Copyright 2017 © Diamond Sonic - All Rights Reserved