events

business-3167295_1920

Book A Corporate Event DJ SF – A Quick Guide

Book A Corporate Event DJ SF – A Quick Guide

We’re all busier than ever, so we want to give you some more insider information about booking the right corporate event DJ in the San Francisco area. Making the right choice means understanding some key features that every DJ and event vendor in our area should possess. Corporate events are different than weddings and even large personal parties.

Looking for experience and a good reputation will get you started, but there are more things to look out for.

Book A Corporate Event DJ SF: What Were The Last 5 Events They Did?

If you ask a prospective DJ about their experience and they know you’re a corporate event professional, they could tailor their answers. A more interesting way to get a feel for what they really do is to ask pointed questions.

Tell me about the last 5 events you worked is a probing inquiry that is harder to fluff off. Listen carefully to the answers you get and you’ll know if you’re really booking a wedding DJ for your corporate fundraiser.

By the way, we book both weddings and corporate events, so there’s nothing wrong with that. But the bulk of our work leans toward corporate clients, so that’s certainly a space we feel comfortable in. Look for the same in your next hire.

Book A Corporate Event DJ SF: Can They Give A Corporate Reference?

Find out if there is another event professional that you can reach out to who can vouch for your prospective DJ. If you can’t get a straight answer, that could be a bad sign.

When you do get the name and contact information for someone in your field, ask about their event. Is it similar to the one you’re planning? What stood out to them about the DJ and would they work with them again?

Book A Corporate Event DJ SF: Ask Clearly About Price!

Don’t shy away from a negotiation with your DJ prospects. Another important thing is to be clear about your budget. When everything is on the table, you can add and remove services that could bring the cost into where you need to be.

If you feel resistance during negotiation, explore it! Being uncomfortable about the process won’t help. It’s also important to remember, however, that you’re talking one professional to another. Corporate event DJs have training, skills, and experience that often justify their rates.

Book A Corporate Event DJ SF: Ask For Videos!

The best way to see what a DJ is about is to ask for some videos from prior events they worked. It’s the next best thing to being there. You can see both how they work and how the guests responded to their music choices and any MCing they did for their client.

Book A Corporate Event DJ SF: Investigate Insurance

It is absolutely vital that the DJ you choose have appropriate insurance. This protects everyone involved. Ask for some proof about their coverage so you have a clear view of the situation.

Looking For A DJ In The San Francisco Area?

We would obviously love to help you launch a successful event that your guests will talk about for weeks. Give us a call to learn more!

business-2884023_1920

Email Marketing Strategies for Event Promotions

Bonus Event Promotions Content Below!

We teamed up with guest writer, Camille Moore, for an interesting perspective on email marketing for all of you event promoters in the audience. We hope you find some valuable information here to help with your event attendance!

Thanks, Camille!

Leveraging Email Marketing Strategies for Event Promotions

Email is still one of the most effective tools for event marketing. However, you have to do more than just land your emails in the recipients’ inboxes if you want to have success.

You have to focus on email best practices, like segmenting lists, tracking key performance metrics, and sending your messages to a verified email list. Not only that, but you also need to develop an event email marketing strategy and compose emails that will compel readers to action. Here’s how you can successfully use email to market your upcoming event.

Email Marketing Strategies for Event Promotions: Optimize the Sender Name

The sender name can be one of the most significant factors when running an email campaign. According to Campaign Monitor, 68% of Americans decide to open marketing emails based on who sent it. For event emails, you either want to set the sender name as the name of the event or that of the organization holding the event.

Email Marketing Strategies for Event Promotions: Write Compelling Subject Lines

The subject line is another important element for boosting the open rate of event emails. With 35% of recipients saying they will open an email based solely on the subject line, it can have a considerable impact on the success of your campaign.

A good subject line will let the recipient know what the email is about and get them interested in opening it. The following are examples of good subject lines for event emails:

  • Register Today!
  • Get Your Tickets Now!
  • Start Planning for this Year’s [Event Name]
  • Check Out the Event Schedule!

Email Marketing Strategies for Event Promotions: The Body of the Email

Once the recipient opens your email, you want to share content that will encourage them to participate. Images can be a good way to create attractive email content, but you don’t want to overdo it. All images should be relevant, and you don’t want to include so many that it distracts from the text in the email.

The email text is your opportunity to explain the event and sell it to the reader. You should provide basic information about the event and include value propositions. Try and keep this around 150-250 words. If the reader wants to learn more, you can direct them to a website page with more information.

Email Marketing Strategies for Event Promotions: The Email Footer

The footer is at the bottom of the email, and provides another important opportunity to share information. The footer should include the physical address of your organization and additional contact information. If you have social media accounts, you should also include social media buttons. This will offer further opportunities to connect with potential attendees.

It is also smart to include an unsubscribe link in the footer. If a person does not want to receive your emails, it is better to make it easy for them to opt out. Otherwise, it will have a negative impact on your open rate. If recipients really get fed up with seeing your emails, they might even mark them as spam.

Email Marketing Strategies for Event Promotions: Call-to-Action

If you want people to be able to RSVP, register, or buy tickets from the email, you need to include a CTA button that makes taking action easy. Emails with a CTA see a 371% increase in clicks, so this can be an effective way to increase engagement.

When adding a CTA to emails, make sure it is highly visible and test different versions of the CTA button. Furthermore, you should try to stick to just one CTA per email. With multiple CTAs, readers can get confused; they might not take the desired action if there are too many options to choose from.

Email Marketing Strategies for Event Promotions: Send Thank You Emails

Sending thank you emails can be a good way to show appreciation. When people register or buy tickets, let them know that you appreciate them. Along with that, you should also send post-event thank you emails. It might not help with the current campaign, but it is a good way to further your relationship with attendees. Sending these messages could pay off when you promote future events to the same audience.

Designing the perfect event email marketing campaign might not be possible the first time out, but you can use these tips to move in the right direction. With every campaign, you should test your emails, compare different CTAs and subject lines, and use the results to improve your future campaigns.

Newsletter

Join our newsletter to get event tips and special offers!

We've got you covered

Liability

Contact us

Via Telephone: 415-795-2840

Or via the Contact form

Copyright 2017 © Diamond Sonic - All Rights Reserved