live streaming

DS Social Media Spring 2020_42

What’s The Best Way To Live Stream Events?

What’s The Best Way To Live Stream Events?

Our last post encouraged event planners to transition their conferences and gatherings to live streaming. It’s timely because the event industry is trying to weather the storm of the coronavirus right now. However, live streaming is a valid option for event professionals no matter what’s happening in the world.

In fact, even if you have physical attendees, you can increase your reach by simultaneously live streaming your event. In addition to increasing your overall attendance, you could increase revenue or charitable donations through livestreaming.

Other livestreaming benefits include a wealth of content to repurpose later, making it easy for employees to attend training, and gaining email addresses for your lists through signups.

What’s the best way to live stream your events? Let’s talk about some crucial details.

Can I Live Stream Events Myself?

If you ask your hairstylist if you could color your own hair, they might technically have to say yes. It’s possible to color your hair at home, however, you lack the skill and equipment available to a professional. We feel similarly about livestreaming.

Our first concern for livestream DIYers is power. Do you have reliable enough connections to a strong internet conduit? We don’t recommend running a live stream through wifi because signal quality changes and interference is commonplace.

These hitches could leave your guests stuck in a buffering nightmare and that’s not great for brand PR.

Another thing that affects the quality of your livestream is your equipment. Your mobile device is acceptable for shooting some social media videos but isn’t set up to broadcast continuous, high-quality video and audio. The last thing you want is for your stream to look like amateur hour.

Can I Turn My Event Into A Livestream?

Yes, you can add livestreaming to your event or turn a conventional event into a live stream only production. It takes some quick thinking if your date is close, but it can be done. We are happy to offer a higher level of service to event clients who want to incorporate live streaming.

This means we’re willing to work with you and offer advice about your next steps on a case-by-case basis. We already have all of the best equipment to broadcast your conference or gathering, so the rest of the planning is largely about logistics.

Our experience can help you prepare.

By the way, we love to recommend that people add live streaming to increase capacity if their event sells out, too. We don’t think enough people consider this.

Can I Live Stream A Small Event?

You can live stream events of any size. Although many people live stream large conferences, this format is ideal for company training or donor updates as well. There is no limit to how large or small your audience is. Instead, the decision to live stream is about convenience, inclusivity, and the ability to fully review your event later.

Being able to watch your event back is a great way to access its success. Also, don’t forget you or your marketing team will end up with a lot of content to use in campaigns and on social media.

What’s The Best Way To Live Stream Events? Call A Professional!

We really can’t stress the importance of working with a professional livestreaming team enough. If you try to do it yourself, the level of stress you might experience is really not worth it. We can come up with a plan that fits your budget and might increase your attendance at the same time.

We’re actively taking inquiries about live streaming so don’t hesitate to call for a quote today.

DS livestream blog

Live Streaming Events At The Last Minute

Live Streaming Events In the SF Bay Area At The Last Minute

If you’re in the difficult position of watching your live event plans fold in the wake of the coronavirus, don’t panic. You do have another option: live streaming. Whether you’re holding a business meeting, conference, presentation or any other type of event, we can help you go digital.

Choosing to stream your event greatly reduces coronavirus exposure risk which is the most important concern. However, it also preserves your hard work by enabling you to run your event, simply inviting your guests to log in remotely. Guests can sign in using a number of web applications, including Zoom, Google Hangouts, Skype and more. The most important aspect to remember is that quality can suffer if it is not streamed correctly.

Live Streaming Events Requires The Right Equipment

We are poised to help with this unique situation facing the world. We’re live streaming pros with all of the necessary equipment to digitize your vision.

Whether you are in San Francisco, the East Bay, Palo Alto or San Jose – one thread remains the same. You need the right gear if you want your stream to look professional. Simply having your keynote speaker at home in front of a webcam will not inspire or bring about the confidence that your brand requires.

Most computers suffer from very low-quality webcams, even the latest 2020 Apple computers. This is because they suffer from data constraints on low bandwidth cables.

In order to achieve a professional look, you need high-quality cinema cameras, professional lighting, and proper microphones. You also need a fast and reliable internet connection, that is not based on Wi-Fi, but rather a physical ethernet cable.

Whichever company you book to help you with live streaming, ensure that their equipment is up to modern and professional standards, to guarantee a smooth and enjoyable live stream experience that will make your guests feel like they are really “in the room.”

Don’t Cancel Your Event Because Of The Coronavirus

If there’s any way to help you avoid a full cancellation, we’re dedicated to the task. This goes for existing clients with events already on our calendar and potential new clients scrambling for solutions.

It may be disappointing to have to forego getting everyone together, but it keeps your audience and presenters safe. Additionally, you can ensure that information is properly communicated and disseminated amongst your team without putting them at undue risk through livestreaming.

If you’re also having venue problems, don’t hesitate to reach out. Together, we can look for solutions, as we have many venue partners in San Francisco, the Peninsula, the North Bay and more. We can assemble a “skeleton crew” of the presenters, in-house team and AV team that dramatically lowers the risk that would happen in a full-blown live event. Furthermore, we can all work diligently to wipe down equipment, surfaces, microphones and maintain a clean, sanitary work environment.

Together we can get through this and at the same time help you create content that can be re-shared, re-hosted and used for further internal or external uses down the road. There are definitely un-intended benefits to capturing a professional meeting production!

How To Find A Livestreaming Event Vendor In San Francisco And Beyond

If you’re within our reach in California, we urge you to give us a call right away. We’re working around the clock to accommodate the needs of professional clients. This goes for new clients and of course those we have an existing relationship with. We look forward to working together on this!

If you’re outside the San Francisco Bay Area area, we encourage you to search for live streaming event vendors near you, or still get in touch if you prefer! Our team has traveled from California to New York to help companies with live streaming services over the past several years.

Don’t Panic

We echo the sentiment of health experts who are cautioning all of us to remain calm during this trying time. Remember the tips they’ve shared, which include frequent hand washing and avoiding touching your face when out in public. Avoid unnecessary handshakes, and perhaps deploy the classic “bow” technique from our brothers and sisters in the east.

We know this is serious, and we’d like to help. Regardless of whether you choose Diamond Sonic or another vendor, we are just thankful that you are taking the right steps to keep everyone safe.

Live streaming feels so much more productive than watching so many of our clients and colleagues pull the plug on their events. If you have any questions at all, please feel free to get in touch. We are happy to provide free consultations on any upcoming event plans you may have.

benefits of live streaming

The Benefits Of Live Streaming At Your Event

The Benefits Of Live Streaming At Your Event

Everyone keeps saying that content is king online because that’s the new reality. Live streaming your event produces a wealth of attractive, valuable content for your audience. It’s also more likely to bring in new people who’ve never heard of your brand or organization.

The benefits of live streaming your event are almost endless. Let’s explore how it can inject real energy into your business.

Benefits Of Live Streaming: Attract More Attendees

All events have physical and geographical limitations, but online content is always just a click away. This is equally true for your local market and international viewers. Increasing the size of your market gives you more chances to convert attendees into customers, volunteers or donors. Therefore, the more eyes on your content the better.

Additionally, live streaming can actually increase physical event attendance. A study by discovered that groups that live stream their events see a roughly 23% rate of conversion of remote attendees. Because streaming your event warms up your attendee market, you could see some of your remote viewers in person next year.

Additionally, up to 50% of your live stream audience has never attended one of your events in the past. That’s according to an interview with Jim Blomquist, director of live events at Digitell, Inc. by This makes live streaming a fantastic tool for motivating inactive members, partners or customers.

Breaking news makes up 56% of most-watched live content, with conferences and speakers tied with concerts and festivals in second place at 43%. –

Benefits Of Live Streaming: Increased Brand Exposure

You can use live streaming to educate the public about your brand and what you stand for.

Live video is more appealing to brand audiences: 80% would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts. – 

From behind the scenes footage to speakers and workshops, your event stream shows who you are and what you value. This creates a bonding experience that can foster trust and create loyalty.

87% of audiences want behind-the-scenes access and prefer to watch online live-stream video when it offers more behind-the-scenes content than traditional television. –

In Your Marketing

A typical myth is that footage broadcasted during is only useful immediately after the event, but that’s not true at all.

Your live stream is a wonderful way to interact with people who couldn’t attend as well as a bonanza for your marketing and advertising teams. Simply record the live stream footage and re-purpose it all through the year.

  • Archive all your event footage on your website to increase traffic and add value;
  • Upload portions of your footage to YouTube to increase your coverage;
  • Share snack sized clips on your social networking throughout the year;
  • Use some video segments in your advertising for next year’s event;
  • Use videos to court future sponsors
  • Repurpose concepts as written content like blogs and print marketing materials.

The quality of advertising materials you present is as important as a first impression. It can drive or dimish your attendance for future events. Repurposing content from your Livestream provides rich, tangible content that is informative appealing and fun to consume.

Benefits Of Live Streaming: Data To Crunch

When you live stream your event you have a record to refer to. The subject of the footage is your ideal market, after all. Streaming online also provides more metric data. You can gather crucial insight about who your market is and what worked for them at your last event.

Avail yourself of the data available through your website stream or social media platforms and use it to guide future decisions.

Benefits Of Live Streaming: Another Revenue Stream, Literally

A free live stream can increase interaction with new customers and build business opportunities. Another way to leverage the value of your stream is to charge for it. Even a nominal fee for access to the stream can offset some of the cost to hold the event or even generate profit.

Sponsorships are yet another way to monetize your stream. Offer a sponsorship bundle for one advertiser to display their logo during your entire event. Another monetization idea is to sell multiple sponsorships to many businesses.

Benefits Of Live Streaming: Lead Generation

Live streaming gives you an opportunity to communicate with people who are interested in your business but didn’t attend your event. If your material is intriguing to people it will draw them in where you can see them. Once you can see them, you can engage them.

Not to mention the improvement to your social media stats for the day.

75% of executives watch videos on business websites at least once a week, and 59% of executives would rather watch a video than read text. –

This list barely begins to uncover the incredible value that live streaming delivers. While you can broadcast your event yourself over the internet, that leaves so much up to chance. The right event services company can help you realize the potential of event video during your event and in your future marketing arsenal.


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