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The Best Way To Use Video To Increase Sales

This Is The Easiest Way To Use Video To Increase Sales

We love talking about video and how it fits into your business strategy for a couple of reasons. First of all, it’s our passion. It makes up a huge portion of the work we do for clients. Another reason we love talking about this subject is that it’s a low-cost way for you to get your message out to a huge audience.

The crux of the conversation today is all about inbound marketing and how video fits into your strategy. Inbound marketing is very effective, extremely easy and intuitive to understand, and simple to implement. It’s worth hiring an inbound expert as your marketing consultant if you want to reap the full benefits of this approach.

However, if you’re just getting started or don’t have the budget for that, this article will get you on the path to inbound success.

What Is Inbound Marketing?

According to Hubspot, one of the leading authorities on the topic:

Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t want, inbound marketing forms connections they’re looking for and solves problems they already have.

In other words, when you create your inbound content, think about what the audience needs not what you need. The more you actually help them, the more comfortable they’ll be with you. This means they’ll think positively about you and be more willing to buy your products and services.

Helping your audience also establishes authority in a completely seamless way. It doesn’t feel like you’re trying, it feels like you’re a friend sharing knowledge. This is extremely powerful, especially in today’s saturated online space.

How To Use Video To Increase Sales

The easiest way to use video to increase sales is to create targeted, useful content and distribute it across all of your digital channels. That means you’ll be using a single piece of video content on your website, Twitter, Facebook, Instagram and any other platform you use.

Experts can tell you how to use lead magnets and landing pages to move your audience through your marketing funnel from awareness to a sale. The great news is that you don’t have to go that far just to make corporate video work for you.

Choosing The Perfect Video To Increase Sales With Inbound Marketing

Because video is such an important aspect of business today, there are many videography businesses like ours that offer studio space for you to film in. They’ll lend you a professional videographer to take the video as well as the space to shoot in.

You need to come prepared with a script and a concept, however. Some companies choose to pay a marketer or a freelance writer to come up with this content for them. If you want to make the content yourself, however, keep these things in mind.

Who Is Your Ideal Customer?

Think about who you’re selling most of your product or service to. Pretend you’re talking to them with your video.

What Problem Does Your Ideal Customer Have?

Where does your product and your customer’s problems intersect? This area gives you insight into what you can talk about in your video.

How Can You Help Your Customer Solve That Problem Without Selling Your Product?

This is the trickiest part. Let’s use an example.

If you sell upscale raincoats and understand that your biggest customer demographic is young professionals, think about some weather-related issues young professionals might face. For instance, you could make a short explainer video about how to care for luxury weather gear. Perhaps a film about how to choose the right raincoat for your job would be interesting.

Entertainment is valuable too, so making a film ranking the top 10 rainiest metropolitan areas in the country or world could elicit clicks.

Once your video enters a potential customer’s awareness, they may click on your page or check out your wares. Try to get them to sign your mailing list after they watch your video if you can.

Shoot It And Share It!

If you think a video could boost your inbound marketing strategy and sales, just write it, shoot it and share it! Reach out to other professionals like writers, marketers and a videographer that can host and shoot your film for you for help.

Maybe the people you collaborate with on the project will share your video with their audiences as well. Imagine the views rolling in!

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Video Production Services You Need In The San Francisco Area

Video Production Services You Need In The San Francisco Area

Video Production Services happen on-site with a remote team and in our studio space. In fact, we find that our video production services are increasingly becoming a larger part of what we do for clients. That’s because today, video is king on the internet. Additionally, video is a perfect medium for telling stories, teaching, and capturing memories that move while they also move us.

Today we’re here to talk about our video services, let you know what we offer, and also talk about how you might be able to incorporate video into your business help increase success. We will also touch on how regular people, small business owners, freelancers, and social media influencers can use video in order to establish authority or simply give an incredible gift to their loved ones.

Video Production Services For Ads Or Commercials

Advertisements and commercials have jumped off of television and into the palms of our hands thanks to the internet and mobile devices. This means that businesses of all sizes including freelancers and solopreneurs can all use commercials in an extremely cost-effective way online and through their social media channels.

We are fully capable of and excited to help you shoot the right kind of commercial for your business. This may include some footage we take on-site, with your professional team, and in our studio. We encourage clients to come up with the perfect script for them. However, if you need help in that regard we have connections to writers and other creative professionals. We can connect them with you to explore an expert’s opinion.

Video Production Tips For Commercials

A few tips that will help your digital commercial include adding text on the screen or some kind of captioning for people who may scroll through without sound on. This way, anyone who’s not in a position to listen to your message can still read it.

Another tip includes thinking about the first seconds of your commercial as a time to deliver your elevator pitch. Let people know who you are and what you’re about immediately. Then, you can use the remainder of the time in your commercial to add a sales message. Maybe you want to demonstrate your authority and expertise, or simply put your personality across to reach your audience.

Videos For The Office

You won’t believe the impact of video can make on your office team. If you want to deliver a pep talk and feel you may want to repeat this in the future why not turn it into a video? Maybe you have a special announcement about someone’s achievement or a milestone your business has reached.

Other ways you can use videos to reach your office team include promoting something fun like an office party or company picnic. Contests and sales goals associated with a type of reward system are also great candidates for promotion in video.

In some ways these types of videos are like commercials, however, your audience already knows you and what you’re about. This means you have even more space to treat the video as an instructable, Express a message, or pump up some excitement toward a goal.

Our approach for these types of videos is similar to commercials and that we can shoot on sight with you or at our studio.

Video Production Services As Training Materials

Training videos can be a crucial component in onboarding or whenever something has changed and you need to express that to your existing team. A training video allows you to spend time once getting information across and that hour or two hours can work exponentially for you without any further involvement from you.

Your new employees or existing team can watch this training video instead of attending a meeting. Then, they can refer back to it if they have questions. It’s an incredibly good use of time. Furthermore, many people are visual learners. This means written instructions are just not optimal for them. With video you can complement any written instructions or training materials and reach a wider and more diverse group of people in a way that works best for them.

Other Kinds Of Video Production Services

There are countless other kinds of videos that you might want to use for your business. For instance, maybe you’re a social media influencer and you have a giveaway coming. You’re probably already great at writing your own scripts and comfortable behind the camera. However, we can make this announcement look extra special. You can have access to our studio and our experience-driven videography skills. It will look next level.

Even if you don’t own a business or make your money on social media, you may have an important family reunion coming up that you want to spread the word about. Perhaps there’s been an important milestone that you’d like to express to your social media followers and family.

There is nothing stopping you from dropping by our studio and letting us quickly shoot a high-quality video for you. This way you have a wonderful video to share with anyone without needing to learn everything there is to know about video production yourself.

Finally, we obviously have a long-standing history of shooting event video at both weddings and corporate events. We work with clients of all different sizes. From small businesses to huge corporate annual events, we capture the moments that you need. Later, you can use them as marketing materials, memorabilia, and future promotion.

Check out the rest of our website and give us a call today if you’re in the San Francisco area and you are looking for video services provided by a friendly and professional staff of experts.

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The Power Of Video Content For SEO Ranking & Social Media Impact

The Power Of Video Content For SEO Ranking & Social Media Impact

There is no doubt that video is the new online media. If you truly want to improve your SEO rankings, make your social media posts stand out, and tell effective stories to your followers and customers, video is crucial. Although you can produce some video content yourself, professionals take it the extra mile.

If you’re looking for someone to help you create outstanding video content or the facilities to shoot your own online videos, give us a call. This article will impart the importance of video in your online strategy whether you’re in the Bay Area or elsewhere in the world.

Video Content For SEO: Traffic Is The Key

Your SEO strategy brings traffic to your website or social media presence. For some creators and influencers, social media platforms like Instagram and YouTube are their primary online presence. For other types of businesses, social media lures potential customers to your actual website.

In some cases, customers or clients will buy or hire through social media alone.

All of these efforts are part of a powerful inbound marketing strategy which entices and warms up a potential market to increase your business success.

Using video as a tool can increase your engagement and sales in measurable ways.

Video Content For SEO: Capture Attention

It feels logical that video captures attention faster than blocks of text. Do you know how powerful it actually is? The numbers may surprise you.

Social videos generate 1200% more shares on social media than any other content combined. To put it plainly, that’s astronomical.

Pro Tip: Remember that 85% of Facebook video views occur without sound. Users are likely watching your videos with no soundtrack. You can still get your message across by adding text subtitles.

Additionally, properly optimized video can create 41% more traffic from searches. That’s significant.

Video Content For SEO: Improve Your Digital Footprint

According to SEO thought leader, Neil Patel, video generates major backlinks to your website. These are links that get your ideas, products and creations to a whole new market of potential buyers. Patel advocates for video that sparks emotion in the viewer and provides them value.

This is a formula that generates shares and links from other blogs and articles.

If your product, service or non-profit is technical or education-based, providing great information in a ‘snackable’ package is a great way to use video to generate backlinks.

Backlinks are still considered a foundational piece of your overall SEO strategy.

Video Content For SEO: Increase Your Social Media Engagement

Chances are, you aren’t maintaining a social media presence for fun. You’re using it as a business tool. Because of the way the algorithms of the popular SM platforms work, the more engagement a post gets, the more likely it is to get seen.

Engagement is all about likes, comments, and of course, shares.

Facebooks has the most users of the, nearly one-third of the population, and video gains *far* more engagement on this platform than any other.

When working with Instagram, the platform known for garnering the most engagement across the board, videos play automatically. This means that as users scroll through their timeline, they see at least a few seconds of your video.

If you can catch their attention before they flick on down the line, they’re more likely to ‘like’ your post. This gives other people an opportunity to see it.

Video Content For SEO: It’s Easier To Implement Than You Think

The best way to create video that works hard for you online is to hire professionals with some experience shooting social media or SEO minded video content. The second best and more cost-effective way to get similar results is to visit a studio where you can shoot your own content.

Diamond Sonic offers both types of services in the Bay Area and we’re excited to expand this part of our business. Give us a call for competitive rates and kick start your online presence today!

 

 

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