video marketing

laptop-425826_1920

The Power Of Video Content For SEO Ranking & Social Media Impact

The Power Of Video Content For SEO Ranking & Social Media Impact

There is no doubt that video is the new online media. If you truly want to improve your SEO rankings, make your social media posts stand out, and tell effective stories to your followers and customers, video is crucial. Although you can produce some video content yourself, professionals take it the extra mile.

If you’re looking for someone to help you create outstanding video content or the facilities to shoot your own online videos, give us a call. This article will impart the importance of video in your online strategy whether you’re in the Bay Area or elsewhere in the world.

Video Content For SEO: Traffic Is The Key

Your SEO strategy brings traffic to your website or social media presence. For some creators and influencers, social media platforms like Instagram and YouTube are their primary online presence. For other types of businesses, social media lures potential customers to your actual website.

In some cases, customers or clients will buy or hire through social media alone.

All of these efforts are part of a powerful inbound marketing strategy which entices and warms up a potential market to increase your business success.

Using video as a tool can increase your engagement and sales in measurable ways.

Video Content For SEO: Capture Attention

It feels logical that video captures attention faster than blocks of text. Do you know how powerful it actually is? The numbers may surprise you.

Social videos generate 1200% more shares on social media than any other content combined. To put it plainly, that’s astronomical.

Pro Tip: Remember that 85% of Facebook video views occur without sound. Users are likely watching your videos with no soundtrack. You can still get your message across by adding text subtitles.

Additionally, properly optimized video can create 41% more traffic from searches. That’s significant.

Video Content For SEO: Improve Your Digital Footprint

According to SEO thought leader, Neil Patel, video generates major backlinks to your website. These are links that get your ideas, products and creations to a whole new market of potential buyers. Patel advocates for video that sparks emotion in the viewer and provides them value.

This is a formula that generates shares and links from other blogs and articles.

If your product, service or non-profit is technical or education-based, providing great information in a ‘snackable’ package is a great way to use video to generate backlinks.

Backlinks are still considered a foundational piece of your overall SEO strategy.

Video Content For SEO: Increase Your Social Media Engagement

Chances are, you aren’t maintaining a social media presence for fun. You’re using it as a business tool. Because of the way the algorithms of the popular SM platforms work, the more engagement a post gets, the more likely it is to get seen.

Engagement is all about likes, comments, and of course, shares.

Facebooks has the most users of the, nearly one-third of the population, and video gains *far* more engagement on this platform than any other.

When working with Instagram, the platform known for garnering the most engagement across the board, videos play automatically. This means that as users scroll through their timeline, they see at least a few seconds of your video.

If you can catch their attention before they flick on down the line, they’re more likely to ‘like’ your post. This gives other people an opportunity to see it.

Video Content For SEO: It’s Easier To Implement Than You Think

The best way to create video that works hard for you online is to hire professionals with some experience shooting social media or SEO minded video content. The second best and more cost-effective way to get similar results is to visit a studio where you can shoot your own content.

Diamond Sonic offers both types of services in the Bay Area and we’re excited to expand this part of our business. Give us a call for competitive rates and kick start your online presence today!

 

 

woman-1446557_1920

The Power Of Video Marketing On Social Media For Your Business

The Power Of Video Marketing On Social Media For Your Business

We get a lot of questions from people about video marketing for their business on social media. While we are not a social media management company, we can help you create powerful visual content to provide valuable content as a part of your inbound marketing strategy. This increases your online authority and warms up your potential market. That means they are more likely to choose you when they need the services you provide because of their positive association with you.

Video marketing is the wave of the future, but many are intimidated by a lack of skill in this area. If you have a marketing budget and access to video professionals like the Diamond Sonic team, you could realize a return on your investment through the power of video.

What Is Inbound Marketing And How Does Video Marketing On Social Media Fit In?

Simply put, inbound marketing is a part of your strategy that costs very little and exists to provide value to your audience. This is important because, without a reputation, you are just one of a sea of businesses competing for the same market. By offering valuable content to your audience, you develop brand loyalty, trust, and name recognition.

It is well established that it is easier to convert a warm market into a sale than approaching potential customers cold. Inbound marketing focuses on what you provide your customers for free instead of driving sales through conventional hard-sell methods.

How Video Marketing On Social Media Works

If you are not already convinced that video marketing works, here are some hard and fast statistics.

Video generates 1200% more shares on social media than photos and text combined. Facebook users alone watch an incredible 100 million hours of video. Furthermore, platforms that automatically stream your videos deliver content to users effortlessly. All you have to do is grab their attention in the first few seconds and they are receiving your message.

This is powerful because people in your network will consume your content and probably share it with others. This is absolutely free promotion for you and also boosts your engagement online.

Additionally, video is a format that appeals to almost every potential customer no matter what your business is. Whether you sell a product, are an influencer, or even offer a community service, video can make a big difference.

Your social media strategy is only as good as the content that drives it. It is worth spending some resources on such a valuable piece of your marketing plan. Think of what it will save you in conventional advertising.

However, we are not here to convince you that video is the right choice. We want to show you how we can help you turn your ideas into a living, breathing piece of content that speaks directly to your audience.

The Best Practices For Video Marketing On Social Media

Diamond Sonic is up to date on the best practices for video marketing and we will ensure your final product meets these criteria!

Proper Length

Videos that last 30 to 60 seconds are not only palatable for your audience, but they also work across platforms. Share videos we create on social media directly, or upload them to YouTube and share the links. Remember that platforms like Instagram will auto play your videos if you upload them directly. Length matters and we can deliver the right format and length so posting is a no-brainer for you or your social media team.

Proper Editing

While raw, unedited videos do have a place in your social media strategy, the presentation also counts. If your videos are professionally edited you can express your message concisely. A professionally edited video also increases your brand authority. People will notice the difference!

The Right Orientation

We have all of the best equipment to shoot your videos in the right way. That means avoiding the faux pas of portrait orientation and opting for landscape instead. We can insert B Roll footage and music as well as properly zoom in on your subject matter. Lighting makes a difference as well and we have you covered there too.

The Right Concept

You can provide us with a detailed script or a broad concept and we will take you the rest of the way. If you need some help creating your script, let us know! We have relationships with freelance content creators who would be happy to help turn your ideas into a strong script that expresses your message. Here is a pro tip to consider as well. If you have a blog, it is easy to turn a popular post into an explainer video that makes it effortless for your audience to receive your message.

Contact Us Today To Discuss Video Marketing On Social Media

If you would like to learn more about our video production services drop us an email or give us a call. We love unlocking the power of social media videos for clients all over the world!

 

 

video-2562034_1920

The 6 Best Types Of Video For Successful Event Marketing

The 5 Best Types Of Video For Successful Event Marketing

Video marketing is a powerful tool to bring your event to life. This tactic works before your event for promotion and after as a way to keep people engaged. Here is a list of some of our favorite ways to use video for event marketing.

Before The Event

Here are some ways to start before your event takes place.

Best Event Marketing Videos #1: Send Valuable Videos To Your Email List

Attention is a hot commodity and we’re busier than ever before. Video captures attention almost effortlessly. According to Word Stream, One-third of online activity is spent watching video.

Contrary to popular belief, email marketing is not dead. You simply have to give your list something they actually benefit from. You also have to cut to the front of the line in their inboxes.

Create and share videos that truly educate people on why your event will make their lives better. Focus on how your event (and the video itself) benefits them, not you. When you cater to people, they’re far more likely to open your email marketing messages.

Best Event Marketing Videos #2: Personal Introductions or You Videos

Another excellent way to connect with potential event attendees is to show them who you are. Create personable video content identifying yourself to build a connection with people. When they see you or your staff in person, they already feel attracted to you and the goal of your event.

Examples of “You” Videos

A quick introduction and “look forward to seeing you there” video. This is the least valuable to the audience but still effective in connection building.

A How-to instructional video. These provide real value and introduce people to you and your brand. Can you show them how to do something that relates to your event?

An Interview. Speak with staff, management or event organizers on camera, asking questions that stress what the attendees (the viewer) will learn/gain/accomplish at the event.

Best Event Marketing Videos #3: Prize Promotion Videos

If it makes sense to hold a giveaway at your event or if a raffle or auction takes place during it, promote them with a video!

Make everyone is excited about the prizes or auction items by creating a high energy sizzle reel about it. You can engage your social media followers by offering them an incentive to share your video. Be sure to announce when the drawing, auction or prize announcement will occur. Doing it early can increase attendance at the start of your event.

During the Event

You and your event team will shoot video during your event for you to distribute later. Creating movies during the event is about creating or increasing your video marketing library.

Best Event Marketing Videos #4: Interview Industry Leaders

Conduct interviews for your YouTube channel, social media, and blogs. Ask industry influencers that stop by several questions about your field, and use video to distribute as a value video to your network as part of your marketing or fundraising strategy.

Best Event Marketing Videos #5: Testimonials

Gather sound bites during your event by prompting people to comment on your brand or organization. These are ideal for social media and also as a valuable part of your event recap video.

Best Event Marketing Videos #6: Event Recap Video

Event recap videos provide easy and quick video content that you can use to keep attendees engaged and gain new customers, donors, or future attendees. Event videos allow businesses to showcase their culture or effective business event.

Far too often, however, event videos mostly connect with people who already attended. While that is excellent for internal camaraderie, don’t overlook the opportunity to interact with a broader audience. This audience includes potential clients and talent.

Tell Stories

Weave narrative into your event recap video by pairing live footage, engaging music and testimonials or comments from leaders and attendees. You already have this footage on hand. Including interviews with additional text overlays and candid moments tells your viewers a story about your company and event.

Powerful And Brief

No matter how engaging your story is, shorter is generally better. Respect your audience’s time by artful editing.

Capitalize on Engagement

You have their attention, now it’s time for your ask. Determine what call-to-action is most in line with your goals and choose your language carefully. You’re motivating people to meet you halfway and take action that benefits you. This is like a soft ‘close’ and it’s very important.

Why Your Event Production Company Matters

If you’re looking for a professional event management and event rental business in the San Francisco area, give us a call! We would love to work with you to capture and create a compelling video about your organization and event.

Newsletter

Join our newsletter to get event tips and special offers!

We've got you covered

Liability

Contact us

Via Telephone: 415-795-2840

Or via the Contact form

Copyright 2017 © Diamond Sonic - All Rights Reserved