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The Power Of Video Marketing On Social Media For Your Business

The Power Of Video Marketing On Social Media For Your Business

We get a lot of questions from people about video marketing for their business on social media. While we are not a social media management company, we can help you create powerful visual content to provide valuable content as a part of your inbound marketing strategy. This increases your online authority and warms up your potential market. That means they are more likely to choose you when they need the services you provide because of their positive association with you.

Video marketing is the wave of the future, but many are intimidated by a lack of skill in this area. If you have a marketing budget and access to video professionals like the Diamond Sonic team, you could realize a return on your investment through the power of video.

What Is Inbound Marketing And How Does Video Marketing On Social Media Fit In?

Simply put, inbound marketing is a part of your strategy that costs very little and exists to provide value to your audience. This is important because, without a reputation, you are just one of a sea of businesses competing for the same market. By offering valuable content to your audience, you develop brand loyalty, trust, and name recognition.

It is well established that it is easier to convert a warm market into a sale than approaching potential customers cold. Inbound marketing focuses on what you provide your customers for free instead of driving sales through conventional hard-sell methods.

How Video Marketing On Social Media Works

If you are not already convinced that video marketing works, here are some hard and fast statistics.

Video generates 1200% more shares on social media than photos and text combined. Facebook users alone watch an incredible 100 million hours of video. Furthermore, platforms that automatically stream your videos deliver content to users effortlessly. All you have to do is grab their attention in the first few seconds and they are receiving your message.

This is powerful because people in your network will consume your content and probably share it with others. This is absolutely free promotion for you and also boosts your engagement online.

Additionally, video is a format that appeals to almost every potential customer no matter what your business is. Whether you sell a product, are an influencer, or even offer a community service, video can make a big difference.

Your social media strategy is only as good as the content that drives it. It is worth spending some resources on such a valuable piece of your marketing plan. Think of what it will save you in conventional advertising.

However, we are not here to convince you that video is the right choice. We want to show you how we can help you turn your ideas into a living, breathing piece of content that speaks directly to your audience.

The Best Practices For Video Marketing On Social Media

Diamond Sonic is up to date on the best practices for video marketing and we will ensure your final product meets these criteria!

Proper Length

Videos that last 30 to 60 seconds are not only palatable for your audience, but they also work across platforms. Share videos we create on social media directly, or upload them to YouTube and share the links. Remember that platforms like Instagram will auto play your videos if you upload them directly. Length matters and we can deliver the right format and length so posting is a no-brainer for you or your social media team.

Proper Editing

While raw, unedited videos do have a place in your social media strategy, the presentation also counts. If your videos are professionally edited you can express your message concisely. A professionally edited video also increases your brand authority. People will notice the difference!

The Right Orientation

We have all of the best equipment to shoot your videos in the right way. That means avoiding the faux pas of portrait orientation and opting for landscape instead. We can insert B Roll footage and music as well as properly zoom in on your subject matter. Lighting makes a difference as well and we have you covered there too.

The Right Concept

You can provide us with a detailed script or a broad concept and we will take you the rest of the way. If you need some help creating your script, let us know! We have relationships with freelance content creators who would be happy to help turn your ideas into a strong script that expresses your message. Here is a pro tip to consider as well. If you have a blog, it is easy to turn a popular post into an explainer video that makes it effortless for your audience to receive your message.

Contact Us Today To Discuss Video Marketing On Social Media

If you would like to learn more about our video production services drop us an email or give us a call. We love unlocking the power of social media videos for clients all over the world!

 

 

benefits of live streaming

The Benefits Of Live Streaming At Your Event

The Benefits Of Live Streaming At Your Event

Everyone keeps saying that content is king online because that’s the new reality. Live streaming your event produces a wealth of attractive, valuable content for your audience. It’s also more likely to bring in new people who’ve never heard of your brand or organization.

The benefits of live streaming your event are almost endless. Let’s explore how it can inject real energy into your business.

Benefits Of Live Streaming: Attract More Attendees

All events have physical and geographical limitations, but online content is always just a click away. This is equally true for your local market and international viewers. Increasing the size of your market gives you more chances to convert attendees into customers, volunteers or donors. Therefore, the more eyes on your content the better.

Additionally, live streaming can actually increase physical event attendance. A study by Meetingstoday.com discovered that groups that live stream their events see a roughly 23% rate of conversion of remote attendees. Because streaming your event warms up your attendee market, you could see some of your remote viewers in person next year.

Additionally, up to 50% of your live stream audience has never attended one of your events in the past. That’s according to an interview with Jim Blomquist, director of live events at Digitell, Inc. by ASAEcenter.org. This makes live streaming a fantastic tool for motivating inactive members, partners or customers.

Breaking news makes up 56% of most-watched live content, with conferences and speakers tied with concerts and festivals in second place at 43%. – Livestream.com

Benefits Of Live Streaming: Increased Brand Exposure

You can use live streaming to educate the public about your brand and what you stand for.

Live video is more appealing to brand audiences: 80% would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts. – Livestream.com 

From behind the scenes footage to speakers and workshops, your event stream shows who you are and what you value. This creates a bonding experience that can foster trust and create loyalty.

87% of audiences want behind-the-scenes access and prefer to watch online live-stream video when it offers more behind-the-scenes content than traditional television. – Talkpoint.com

In Your Marketing

A typical myth is that footage broadcasted during is only useful immediately after the event, but that’s not true at all.

Your live stream is a wonderful way to interact with people who couldn’t attend as well as a bonanza for your marketing and advertising teams. Simply record the live stream footage and re-purpose it all through the year.

  • Archive all your event footage on your website to increase traffic and add value;
  • Upload portions of your footage to YouTube to increase your coverage;
  • Share snack sized clips on your social networking throughout the year;
  • Use some video segments in your advertising for next year’s event;
  • Use videos to court future sponsors
  • Repurpose concepts as written content like blogs and print marketing materials.

The quality of advertising materials you present is as important as a first impression. It can drive or dimish your attendance for future events. Repurposing content from your Livestream provides rich, tangible content that is informative appealing and fun to consume.

Benefits Of Live Streaming: Data To Crunch

When you live stream your event you have a record to refer to. The subject of the footage is your ideal market, after all. Streaming online also provides more metric data. You can gather crucial insight about who your market is and what worked for them at your last event.

Avail yourself of the data available through your website stream or social media platforms and use it to guide future decisions.

 

Benefits Of Live Streaming: Another Revenue Stream, Literally

A free live stream can increase interaction with new customers and build business opportunities. Another way to leverage the value of your stream is to charge for it. Even a nominal fee for access to the stream can offset some of the cost to hold the event or even generate profit.

Sponsorships are yet another way to monetize your stream. Offer a sponsorship bundle for one advertiser to display their logo during your entire event. Another monetization idea is to sell multiple sponsorships to many businesses.

Benefits Of Live Streaming: Lead Generation

Live streaming gives you an opportunity to communicate with people who are interested in your business but didn’t attend your event. If your material is intriguing to people it will draw them in where you can see them. Once you can see them, you can engage them.

Not to mention the improvement to your social media stats for the day.

75% of executives watch videos on business websites at least once a week, and 59% of executives would rather watch a video than read text. – Talkpoint.com

This list barely begins to uncover the incredible value that live streaming delivers. While you can broadcast your event yourself over the internet, that leaves so much up to chance. The right event services company can help you realize the potential of event video during your event and in your future marketing arsenal.

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info@diamondsonic.com

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