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The Best Way To Use Video To Increase Sales

This Is The Easiest Way To Use Video To Increase Sales

We love talking about video and how it fits into your business strategy for a couple of reasons. First of all, it’s our passion. It makes up a huge portion of the work we do for clients. Another reason we love talking about this subject is that it’s a low-cost way for you to get your message out to a huge audience.

The crux of the conversation today is all about inbound marketing and how video fits into your strategy. Inbound marketing is very effective, extremely easy and intuitive to understand, and simple to implement. It’s worth hiring an inbound expert as your marketing consultant if you want to reap the full benefits of this approach.

However, if you’re just getting started or don’t have the budget for that, this article will get you on the path to inbound success.

What Is Inbound Marketing?

According to Hubspot, one of the leading authorities on the topic:

Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t want, inbound marketing forms connections they’re looking for and solves problems they already have.

In other words, when you create your inbound content, think about what the audience needs not what you need. The more you actually help them, the more comfortable they’ll be with you. This means they’ll think positively about you and be more willing to buy your products and services.

Helping your audience also establishes authority in a completely seamless way. It doesn’t feel like you’re trying, it feels like you’re a friend sharing knowledge. This is extremely powerful, especially in today’s saturated online space.

How To Use Video To Increase Sales

The easiest way to use video to increase sales is to create targeted, useful content and distribute it across all of your digital channels. That means you’ll be using a single piece of video content on your website, Twitter, Facebook, Instagram and any other platform you use.

Experts can tell you how to use lead magnets and landing pages to move your audience through your marketing funnel from awareness to a sale. The great news is that you don’t have to go that far just to make corporate video work for you.

Choosing The Perfect Video To Increase Sales With Inbound Marketing

Because video is such an important aspect of business today, there are many videography businesses like ours that offer studio space for you to film in. They’ll lend you a professional videographer to take the video as well as the space to shoot in.

You need to come prepared with a script and a concept, however. Some companies choose to pay a marketer or a freelance writer to come up with this content for them. If you want to make the content yourself, however, keep these things in mind.

Who Is Your Ideal Customer?

Think about who you’re selling most of your product or service to. Pretend you’re talking to them with your video.

What Problem Does Your Ideal Customer Have?

Where does your product and your customer’s problems intersect? This area gives you insight into what you can talk about in your video.

How Can You Help Your Customer Solve That Problem Without Selling Your Product?

This is the trickiest part. Let’s use an example.

If you sell upscale raincoats and understand that your biggest customer demographic is young professionals, think about some weather-related issues young professionals might face. For instance, you could make a short explainer video about how to care for luxury weather gear. Perhaps a film about how to choose the right raincoat for your job would be interesting.

Entertainment is valuable too, so making a film ranking the top 10 rainiest metropolitan areas in the country or world could elicit clicks.

Once your video enters a potential customer’s awareness, they may click on your page or check out your wares. Try to get them to sign your mailing list after they watch your video if you can.

Shoot It And Share It!

If you think a video could boost your inbound marketing strategy and sales, just write it, shoot it and share it! Reach out to other professionals like writers, marketers and a videographer that can host and shoot your film for you for help.

Maybe the people you collaborate with on the project will share your video with their audiences as well. Imagine the views rolling in!

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Video Production Services You Need In The San Francisco Area

Video Production Services You Need In The San Francisco Area

Video Production Services happen on-site with a remote team and in our studio space. In fact, we find that our video production services are increasingly becoming a larger part of what we do for clients. That’s because today, video is king on the internet. Additionally, video is a perfect medium for telling stories, teaching, and capturing memories that move while they also move us.

Today we’re here to talk about our video services, let you know what we offer, and also talk about how you might be able to incorporate video into your business help increase success. We will also touch on how regular people, small business owners, freelancers, and social media influencers can use video in order to establish authority or simply give an incredible gift to their loved ones.

Video Production Services For Ads Or Commercials

Advertisements and commercials have jumped off of television and into the palms of our hands thanks to the internet and mobile devices. This means that businesses of all sizes including freelancers and solopreneurs can all use commercials in an extremely cost-effective way online and through their social media channels.

We are fully capable of and excited to help you shoot the right kind of commercial for your business. This may include some footage we take on-site, with your professional team, and in our studio. We encourage clients to come up with the perfect script for them. However, if you need help in that regard we have connections to writers and other creative professionals. We can connect them with you to explore an expert’s opinion.

Video Production Tips For Commercials

A few tips that will help your digital commercial include adding text on the screen or some kind of captioning for people who may scroll through without sound on. This way, anyone who’s not in a position to listen to your message can still read it.

Another tip includes thinking about the first seconds of your commercial as a time to deliver your elevator pitch. Let people know who you are and what you’re about immediately. Then, you can use the remainder of the time in your commercial to add a sales message. Maybe you want to demonstrate your authority and expertise, or simply put your personality across to reach your audience.

Videos For The Office

You won’t believe the impact of video can make on your office team. If you want to deliver a pep talk and feel you may want to repeat this in the future why not turn it into a video? Maybe you have a special announcement about someone’s achievement or a milestone your business has reached.

Other ways you can use videos to reach your office team include promoting something fun like an office party or company picnic. Contests and sales goals associated with a type of reward system are also great candidates for promotion in video.

In some ways these types of videos are like commercials, however, your audience already knows you and what you’re about. This means you have even more space to treat the video as an instructable, Express a message, or pump up some excitement toward a goal.

Our approach for these types of videos is similar to commercials and that we can shoot on sight with you or at our studio.

Video Production Services As Training Materials

Training videos can be a crucial component in onboarding or whenever something has changed and you need to express that to your existing team. A training video allows you to spend time once getting information across and that hour or two hours can work exponentially for you without any further involvement from you.

Your new employees or existing team can watch this training video instead of attending a meeting. Then, they can refer back to it if they have questions. It’s an incredibly good use of time. Furthermore, many people are visual learners. This means written instructions are just not optimal for them. With video you can complement any written instructions or training materials and reach a wider and more diverse group of people in a way that works best for them.

Other Kinds Of Video Production Services

There are countless other kinds of videos that you might want to use for your business. For instance, maybe you’re a social media influencer and you have a giveaway coming. You’re probably already great at writing your own scripts and comfortable behind the camera. However, we can make this announcement look extra special. You can have access to our studio and our experience-driven videography skills. It will look next level.

Even if you don’t own a business or make your money on social media, you may have an important family reunion coming up that you want to spread the word about. Perhaps there’s been an important milestone that you’d like to express to your social media followers and family.

There is nothing stopping you from dropping by our studio and letting us quickly shoot a high-quality video for you. This way you have a wonderful video to share with anyone without needing to learn everything there is to know about video production yourself.

Finally, we obviously have a long-standing history of shooting event video at both weddings and corporate events. We work with clients of all different sizes. From small businesses to huge corporate annual events, we capture the moments that you need. Later, you can use them as marketing materials, memorabilia, and future promotion.

Check out the rest of our website and give us a call today if you’re in the San Francisco area and you are looking for video services provided by a friendly and professional staff of experts.

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SF Bay Area DJ Service Expands To Video Studio

SF Bay Area DJ Service Expands To Video Studio

We’ve said it before and it’s worth repeating. Video is king. While we’re always available to professionally shoot your projects, we want to offer something more. If you need a space and equipment to film a YouTube or social media video or even a promotional short for your business, we have you covered.

We’ve mentioned this development before, but we want to highlight this service to anyone who can’t wait to put their idea onto the screen. You don’t have to shell out the cash for the equipment yourself and rent a space for the long term. We can help you on a per-project basis.

Diamond Sonic Bay Area DJ Service Studio Rental

We have space full of everything you need to shoot a professional looking social media video on a budget. You’ll end up with a product worthy of any influencer with millions of subscribers and no one will know you rented the space.

Having the ability to book a one-off session in your local area gives your dreams real substance. We wanted to build a bridge between your creative vision and a final product.

Social media videos are the wave of the future as well as the present. Even if you aren’t personally after influencer status, you’ll find a short explainer video is invaluable to your service or business.

We’ve set things up so all you have to do is turn a few things on and press play.

Your Bay Area DJ Service And Beyond

Ok, so we love video content, but we’re also passionate about providing you with a full-service experience. It excites us to think about hosting the next big online personality or giving you the ability to reach your audience. In order to do this at a wider range of price points, we jumped at a chance to implement this new studio.

With this step, we can provide DJ services in the San Francisco area, operate a full equipment rental service from projectors to lights and sound, send techs to your event to run it all for you, and shoot photos and videos. This development takes us even further toward our goal of being a creative, digital service company for the new millennia.

Stepping Forward Together

Because this is breaking news, you won’t find many details on the website just yet. If you’re interested in booking a session, just contact us for a quote. We’ll give you the details and rate sheet for all of your options.

If you need any editing help with the final project, let us know and we can help. We have a portfolio to share and you can see some of our work in the wedding videography section of the website. By the way, being DJs helps us pick killer music to back your shots.

Just because we spend more and more time with a growing community of social media friends doesn’t mean we should lose our local connections. Let’s collaborate to realize your next video project.

Talk to you soon!

 

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The Power Of Video Marketing On Social Media For Your Business

The Power Of Video Marketing On Social Media For Your Business

We get a lot of questions from people about video marketing for their business on social media. While we are not a social media management company, we can help you create powerful visual content to provide valuable content as a part of your inbound marketing strategy. This increases your online authority and warms up your potential market. That means they are more likely to choose you when they need the services you provide because of their positive association with you.

Video marketing is the wave of the future, but many are intimidated by a lack of skill in this area. If you have a marketing budget and access to video professionals like the Diamond Sonic team, you could realize a return on your investment through the power of video.

What Is Inbound Marketing And How Does Video Marketing On Social Media Fit In?

Simply put, inbound marketing is a part of your strategy that costs very little and exists to provide value to your audience. This is important because, without a reputation, you are just one of a sea of businesses competing for the same market. By offering valuable content to your audience, you develop brand loyalty, trust, and name recognition.

It is well established that it is easier to convert a warm market into a sale than approaching potential customers cold. Inbound marketing focuses on what you provide your customers for free instead of driving sales through conventional hard-sell methods.

How Video Marketing On Social Media Works

If you are not already convinced that video marketing works, here are some hard and fast statistics.

Video generates 1200% more shares on social media than photos and text combined. Facebook users alone watch an incredible 100 million hours of video. Furthermore, platforms that automatically stream your videos deliver content to users effortlessly. All you have to do is grab their attention in the first few seconds and they are receiving your message.

This is powerful because people in your network will consume your content and probably share it with others. This is absolutely free promotion for you and also boosts your engagement online.

Additionally, video is a format that appeals to almost every potential customer no matter what your business is. Whether you sell a product, are an influencer, or even offer a community service, video can make a big difference.

Your social media strategy is only as good as the content that drives it. It is worth spending some resources on such a valuable piece of your marketing plan. Think of what it will save you in conventional advertising.

However, we are not here to convince you that video is the right choice. We want to show you how we can help you turn your ideas into a living, breathing piece of content that speaks directly to your audience.

The Best Practices For Video Marketing On Social Media

Diamond Sonic is up to date on the best practices for video marketing and we will ensure your final product meets these criteria!

Proper Length

Videos that last 30 to 60 seconds are not only palatable for your audience, but they also work across platforms. Share videos we create on social media directly, or upload them to YouTube and share the links. Remember that platforms like Instagram will auto play your videos if you upload them directly. Length matters and we can deliver the right format and length so posting is a no-brainer for you or your social media team.

Proper Editing

While raw, unedited videos do have a place in your social media strategy, the presentation also counts. If your videos are professionally edited you can express your message concisely. A professionally edited video also increases your brand authority. People will notice the difference!

The Right Orientation

We have all of the best equipment to shoot your videos in the right way. That means avoiding the faux pas of portrait orientation and opting for landscape instead. We can insert B Roll footage and music as well as properly zoom in on your subject matter. Lighting makes a difference as well and we have you covered there too.

The Right Concept

You can provide us with a detailed script or a broad concept and we will take you the rest of the way. If you need some help creating your script, let us know! We have relationships with freelance content creators who would be happy to help turn your ideas into a strong script that expresses your message. Here is a pro tip to consider as well. If you have a blog, it is easy to turn a popular post into an explainer video that makes it effortless for your audience to receive your message.

Contact Us Today To Discuss Video Marketing On Social Media

If you would like to learn more about our video production services drop us an email or give us a call. We love unlocking the power of social media videos for clients all over the world!

 

 

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The Benefits Of Live Streaming At Your Event

The Benefits Of Live Streaming At Your Event

Everyone keeps saying that content is king online because that’s the new reality. Live streaming your event produces a wealth of attractive, valuable content for your audience. It’s also more likely to bring in new people who’ve never heard of your brand or organization.

The benefits of live streaming your event are almost endless. Let’s explore how it can inject real energy into your business.

Benefits Of Live Streaming: Attract More Attendees

All events have physical and geographical limitations, but online content is always just a click away. This is equally true for your local market and international viewers. Increasing the size of your market gives you more chances to convert attendees into customers, volunteers or donors. Therefore, the more eyes on your content the better.

Additionally, live streaming can actually increase physical event attendance. A study by Meetingstoday.com discovered that groups that live stream their events see a roughly 23% rate of conversion of remote attendees. Because streaming your event warms up your attendee market, you could see some of your remote viewers in person next year.

Additionally, up to 50% of your live stream audience has never attended one of your events in the past. That’s according to an interview with Jim Blomquist, director of live events at Digitell, Inc. by ASAEcenter.org. This makes live streaming a fantastic tool for motivating inactive members, partners or customers.

Breaking news makes up 56% of most-watched live content, with conferences and speakers tied with concerts and festivals in second place at 43%. – Livestream.com

Benefits Of Live Streaming: Increased Brand Exposure

You can use live streaming to educate the public about your brand and what you stand for.

Live video is more appealing to brand audiences: 80% would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts. – Livestream.com 

From behind the scenes footage to speakers and workshops, your event stream shows who you are and what you value. This creates a bonding experience that can foster trust and create loyalty.

87% of audiences want behind-the-scenes access and prefer to watch online live-stream video when it offers more behind-the-scenes content than traditional television. – Talkpoint.com

In Your Marketing

A typical myth is that footage broadcasted during is only useful immediately after the event, but that’s not true at all.

Your live stream is a wonderful way to interact with people who couldn’t attend as well as a bonanza for your marketing and advertising teams. Simply record the live stream footage and re-purpose it all through the year.

  • Archive all your event footage on your website to increase traffic and add value;
  • Upload portions of your footage to YouTube to increase your coverage;
  • Share snack sized clips on your social networking throughout the year;
  • Use some video segments in your advertising for next year’s event;
  • Use videos to court future sponsors
  • Repurpose concepts as written content like blogs and print marketing materials.

The quality of advertising materials you present is as important as a first impression. It can drive or dimish your attendance for future events. Repurposing content from your Livestream provides rich, tangible content that is informative appealing and fun to consume.

Benefits Of Live Streaming: Data To Crunch

When you live stream your event you have a record to refer to. The subject of the footage is your ideal market, after all. Streaming online also provides more metric data. You can gather crucial insight about who your market is and what worked for them at your last event.

Avail yourself of the data available through your website stream or social media platforms and use it to guide future decisions.

Benefits Of Live Streaming: Another Revenue Stream, Literally

A free live stream can increase interaction with new customers and build business opportunities. Another way to leverage the value of your stream is to charge for it. Even a nominal fee for access to the stream can offset some of the cost to hold the event or even generate profit.

Sponsorships are yet another way to monetize your stream. Offer a sponsorship bundle for one advertiser to display their logo during your entire event. Another monetization idea is to sell multiple sponsorships to many businesses.

Benefits Of Live Streaming: Lead Generation

Live streaming gives you an opportunity to communicate with people who are interested in your business but didn’t attend your event. If your material is intriguing to people it will draw them in where you can see them. Once you can see them, you can engage them.

Not to mention the improvement to your social media stats for the day.

75% of executives watch videos on business websites at least once a week, and 59% of executives would rather watch a video than read text. – Talkpoint.com

This list barely begins to uncover the incredible value that live streaming delivers. While you can broadcast your event yourself over the internet, that leaves so much up to chance. The right event services company can help you realize the potential of event video during your event and in your future marketing arsenal.

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