This Is The Easiest Way To Use Video To Increase Sales
We love talking about video and how it fits into your business strategy for a couple of reasons. First of all, it’s our passion. It makes up a huge portion of the work we do for clients. Another reason we love talking about this subject is that it’s a low-cost way for you to get your message out to a huge audience.
The crux of the conversation today is all about inbound marketing and how video fits into your strategy. Inbound marketing is very effective, extremely easy and intuitive to understand, and simple to implement. It’s worth hiring an inbound expert as your marketing consultant if you want to reap the full benefits of this approach.
However, if you’re just getting started or don’t have the budget for that, this article will get you on the path to inbound success.
What Is Inbound Marketing?
According to Hubspot, one of the leading authorities on the topic:
Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t want, inbound marketing forms connections they’re looking for and solves problems they already have.
In other words, when you create your inbound content, think about what the audience needs not what you need. The more you actually help them, the more comfortable they’ll be with you. This means they’ll think positively about you and be more willing to buy your products and services.
Helping your audience also establishes authority in a completely seamless way. It doesn’t feel like you’re trying, it feels like you’re a friend sharing knowledge. This is extremely powerful, especially in today’s saturated online space.
How To Use Video To Increase Sales
The easiest way to use video to increase sales is to create targeted, useful content and distribute it across all of your digital channels. That means you’ll be using a single piece of video content on your website, Twitter, Facebook, Instagram and any other platform you use.
Experts can tell you how to use lead magnets and landing pages to move your audience through your marketing funnel from awareness to a sale. The great news is that you don’t have to go that far just to make corporate video work for you.
Choosing The Perfect Video To Increase Sales With Inbound Marketing
Because video is such an important aspect of business today, there are many videography businesses like ours that offer studio space for you to film in. They’ll lend you a professional videographer to take the video as well as the space to shoot in.
You need to come prepared with a script and a concept, however. Some companies choose to pay a marketer or a freelance writer to come up with this content for them. If you want to make the content yourself, however, keep these things in mind.
Who Is Your Ideal Customer?
Think about who you’re selling most of your product or service to. Pretend you’re talking to them with your video.
What Problem Does Your Ideal Customer Have?
Where does your product and your customer’s problems intersect? This area gives you insight into what you can talk about in your video.
How Can You Help Your Customer Solve That Problem Without Selling Your Product?
This is the trickiest part. Let’s use an example.
If you sell upscale raincoats and understand that your biggest customer demographic is young professionals, think about some weather-related issues young professionals might face. For instance, you could make a short explainer video about how to care for luxury weather gear. Perhaps a film about how to choose the right raincoat for your job would be interesting.
Entertainment is valuable too, so making a film ranking the top 10 rainiest metropolitan areas in the country or world could elicit clicks.
Once your video enters a potential customer’s awareness, they may click on your page or check out your wares. Try to get them to sign your mailing list after they watch your video if you can.
Shoot It And Share It!
If you think a video could boost your inbound marketing strategy and sales, just write it, shoot it and share it! Reach out to other professionals like writers, marketers and a videographer that can host and shoot your film for you for help.
Maybe the people you collaborate with on the project will share your video with their audiences as well. Imagine the views rolling in!