January 2020

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How To Repurpose Corporate Content

How To Repurpose Corporate Content

The old business adage ‘time is money’ may sound tired, but it’s still valuable. Today, we’re talking about that idea in conjunction with your company’s digital footprint.

A brand’s online presence is extremely powerful and drives sales. Reputation is increasingly important to consumers. Your website and social media profiles are a vehicle to express your values and corporate personality.

But… What Do I Post?

That all sounds great and even exciting to a lot of marketing teams. The trouble is, it takes a huge amount of content to drive these digital profiles. You have to keep them active, fresh, and on-brand. If customers sense you’re phoning in your efforts, your reputation takes a nosedive.

Even worse, they see you as out of touch with their interests and the world.

Don’t panic. You can manage your social media on a budget.

One of the easiest ways to simplify your digital marketing efforts is to adeptly repurpose content you already have. You spent time and probably money to create it. Therefore, if you leverage it right, you’re actually coming out ahead.

Here are some suggestions we have and how companies like ours can help.

Repurpose Corporate Content: Run Video And Hire Editors

Anytime your company does something worth noting, get someone to film it. This includes behind the scenes moments during commercial shoots, energized moments at team meetings, eureka moments in product development and corporate giving opportunities.

You’re already doing these activities during your normal course of business. Your customers will appreciate seeing the inner workings of your company. People love exclusive content because it brims with relatable moments.

Ok, so maybe you don’t have to filmĀ everything, but start seeing normal business activities as a potential social media moment. This is especially true during corporate events from conferences to social gatherings.

Chopping And Changing

The second part of this tip requires a relationship with an editor. We think it’s most effective to hire a videographer to shoot your footage in the first place as well as edit it after the fact. If you establish a long-term relationship with this company or individual, they have a wide breadth of your content to pull from for future projects.

You can ask them to repurpose existing content in a variety of ways and they already have the footage on hand or have a familiarity with it. They also have an understanding of your corporate persona.

Repurpose Corporate Content: Photography

Want to maximize your spend even more? Ask for some still shots in tandem with your video services. By doing this, you’ll have an incredible amount of original, branded content to use in your marketing, training and commercial materials.

Establish a dropbox or external storage depository that different teams within your company can access. This gives them a one-stop-shop for the content they may need during campaigns or other events.

Repurpose Corporate Content: Written Content

Are you blogging or microblogging on social media? You’ll need photos to accompany those posts. Upload your interesting corporate videos and link between your profiles to build online authority and provide more value to your audience.

In fact, a picture or video can provide inspiration for written content by serving as the basis for a blog or the text of a post. Guests speakers at events can be transcribed and released as blogs, ebooks, and even notable quotations to crush your Instagram game.

The Big Picture

Ultimately, we want you to start thinking about your content as the lifeblood of your business. Maximizing the take from every effort will keep your digital outreach strong without costing you an arm and a leg.

Inbound marketing is already infinitely more affordable than traditional marketing. Stretch your budget even further with creative content repurposing.

We’re big fans of social media and we understand the mechanics of inbound marketing. This helps us create a variety of deliverables that meet clients’ needs. If you already have content you need repurposed or want us to shoot your next event, contact us today!

 

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The Ins And Outs Of Conference Audio – Explaining What We Do

All About Conference Audio

In the world of corporate events, conferences are on a level all their own. These types of gatherings require incredible planning. There are speakers to organize and schedule, vendors to book (that’s where we come in), venues to scrutinize and attendance bookings to manage.

Conferences bring people together from many parts of the world or unite colleges from extended locations within a single company. They generally center on a theme and a variety of experts and company representatives will prepare speeches to give to the audience.

Hearing these speakers is a huge reason people attend in the first place. It’s vital that the experience runs smoothly.

We are here today to explain a little about how we get your message out, loud and clear.

Conference Audio Checklist

As soon as we consult with a client about providing conference audio services, we secure the date and ask detailed questions about the venue. By understanding the location of the event, we can anticipate the type of equipment necessary.

We take potential interference into account. We also review the number of speakers that may hold talks simultaneously and the physical distance between their locations. These details inform our approach.

Another important consideration we review is whether the event will stream live. This raises a host of new logistical challenges but offers valuable exposure for our clients. Remote attendees expect a high level of quality, especially if they are paying to watch the live stream.

While this merely touches on some of our planning, we also take the time to plot out our logistics. This includes the equipment we plan to use, how we will transport it to the venue and the staff we need at the event.

The Diamond Sonic Client Experience

Our goal is to take the lead on the audio side of your event so you can focus on other things. You’re providing an experience to your attendees, and we match that energy.

Our approach and demeanor are friendly and accessible but always professional. We hope our staff can impart positivity and competency because we understand that we’re a representative of your organization and brand while we’re on site.

We love to plan, but also pride ourselves on being able to react in the moment. Together, we can pivot and troubleshoot to bring your guests a memorable experience. The most important thing we can do is make sure all the tools are available to empower you to deliver your message to your conference attendees.

In some cases, we can offer pre-visualization space or make ourselves available to provide services at your venue for a dress rehearsal. We know it’s often important for clients to see their presentations in motion before the curtain lifts on event night. Your pre-event planning is one of the main keys to your success.

Conference Audio Questions?

If you have any questions at all about audio services for your next corporate event or conference, don’t hesitate to give us a call. You can also contact us through the web form on this site.

We value every opportunity to provide next-level service to a new client. We’re confident that once we work together, we’ll see each other again soon for your next professional event.

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