April 2019

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A Day In The Life Of A Corporate Event DJ

A Day In The Life Of A Corporate Event DJ

They say if you find a job that you love, you’ll never work a day in your life. We take that to heart at Diamond Sonic. Each of us values the time we spend with clients, and most of all, on the job at events. We have a passion for music and helping a plan come together.

These qualities serve us well and we hope they help you also. In an effort to give you a better understanding of what we do, here’s a day in the life of a corporate event DJ.

Task #1 As A Corporate Event DJ: Intake

We spend a lot of time talking with potential clients and answering queries that come into the website. When you request a quote or reach out to us, we have some follow up to do.

The more information you can give us, the better. From this, we put together a quote, check our calendar to make sure we’re available, and reach out to you to keep the conversation going.

Task #2 As A Corporate Event DJ: Preparing The Quote

If you let us know your budget when you first reach out, we’ll try to meet you where you are. However, if our number is higher than you can accommodate, it’s always smart to tell us! We may be able to suggest a different approach or lighten our proposal to get you the essentials at a cost you can afford.

We talked about budgeting in a recent article and recommend that to anyone searching for a corporate event DJ.

Task #3 As A Corporate Event DJ: Equipment Maintenance

Some days, we have to go over our equipment and perform regular maintenance. This keeps it in top condition. Because we do this regularly, it cuts down on last-minute problems. We know you don’t want last minute problems at your event and neither do we!

Task #4 As A Corporate Event DJ: Education

We also stay up to date on the latest tech news in our field as well as advancements that help us elevate your event. This way, we can improve our services and help innovate for you. Maybe we can suggest something fun you haven’t thought of!

We think that’s part of our job as entertainment professionals.

Task #5 As A Corporate Event DJ: Preparing Playlists

Part of that education factor is being immersed in music itself. We try to always know what the hottest tracks are and keep in mind what goes over best at which types of events.

With that in mind, we can prepare meaningful playlists that are tailored to your event. This helps everyone have a good time and makes your event music a supporting environmental factor and not just background noise.

Task #6 As A Corporate Event DJ: On The Job

If we’re lucky, we get to go out and play some music! We show up early for set up and a sound check. This ensures that everything is ready to go when you are.

Sometimes we’re handling lights, photography, and videography as well as your music. If so, we coordinate all the techs on site so everyone is on the same page.

Hopefully, we get a few minutes with you to go over the game plan again and adjust to any last minute changes. Keeping those to a minimum really helps!

Task #7 As A Corporate Event DJ: Follow Up

We love to talk with clients after the event to see how we did and if we can offer any services after the fact. If you booked us for an annual event, this is a great time to let us know the next date so we can pencil it in for you.

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The Power Of Video Content For SEO Ranking & Social Media Impact

The Power Of Video Content For SEO Ranking & Social Media Impact

There is no doubt that video is the new online media. If you truly want to improve your SEO rankings, make your social media posts stand out, and tell effective stories to your followers and customers, video is crucial. Although you can produce some video content yourself, professionals take it the extra mile.

If you’re looking for someone to help you create outstanding video content or the facilities to shoot your own online videos, give us a call. This article will impart the importance of video in your online strategy whether you’re in the Bay Area or elsewhere in the world.

Video Content For SEO: Traffic Is The Key

Your SEO strategy brings traffic to your website or social media presence. For some creators and influencers, social media platforms like Instagram and YouTube are their primary online presence. For other types of businesses, social media lures potential customers to your actual website.

In some cases, customers or clients will buy or hire through social media alone.

All of these efforts are part of a powerful inbound marketing strategy which entices and warms up a potential market to increase your business success.

Using video as a tool can increase your engagement and sales in measurable ways.

Video Content For SEO: Capture Attention

It feels logical that video captures attention faster than blocks of text. Do you know how powerful it actually is? The numbers may surprise you.

Social videos generate 1200% more shares on social media than any other content combined. To put it plainly, that’s astronomical.

Pro Tip: Remember that 85% of Facebook video views occur without sound. Users are likely watching your videos with no soundtrack. You can still get your message across by adding text subtitles.

Additionally, properly optimized video can create 41% more traffic from searches. That’s significant.

Video Content For SEO: Improve Your Digital Footprint

According to SEO thought leader, Neil Patel, video generates major backlinks to your website. These are links that get your ideas, products and creations to a whole new market of potential buyers. Patel advocates for video that sparks emotion in the viewer and provides them value.

This is a formula that generates shares and links from other blogs and articles.

If your product, service or non-profit is technical or education-based, providing great information in a ‘snackable’ package is a great way to use video to generate backlinks.

Backlinks are still considered a foundational piece of your overall SEO strategy.

Video Content For SEO: Increase Your Social Media Engagement

Chances are, you aren’t maintaining a social media presence for fun. You’re using it as a business tool. Because of the way the algorithms of the popular SM platforms work, the more engagement a post gets, the more likely it is to get seen.

Engagement is all about likes, comments, and of course, shares.

Facebooks has the most users of the, nearly one-third of the population, and video gains *far* more engagement on this platform than any other.

When working with Instagram, the platform known for garnering the most engagement across the board, videos play automatically. This means that as users scroll through their timeline, they see at least a few seconds of your video.

If you can catch their attention before they flick on down the line, they’re more likely to ‘like’ your post. This gives other people an opportunity to see it.

Video Content For SEO: It’s Easier To Implement Than You Think

The best way to create video that works hard for you online is to hire professionals with some experience shooting social media or SEO minded video content. The second best and more cost-effective way to get similar results is to visit a studio where you can shoot your own content.

Diamond Sonic offers both types of services in the Bay Area and we’re excited to expand this part of our business. Give us a call for competitive rates and kick start your online presence today!

 

 

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