What’s The Best Way To Live Stream Events?
Our last post encouraged event planners to transition their conferences and gatherings to live streaming. It’s timely because the event industry is trying to weather the storm of the coronavirus right now. However, live streaming is a valid option for event professionals no matter what’s happening in the world.
In fact, even if you have physical attendees, you can increase your reach by simultaneously live streaming your event. In addition to increasing your overall attendance, you could increase revenue or charitable donations through livestreaming.
Other livestreaming benefits include a wealth of content to repurpose later, making it easy for employees to attend training, and gaining email addresses for your lists through signups.
What’s the best way to live stream your events? Let’s talk about some crucial details.
Can I Live Stream Events Myself?
If you ask your hairstylist if you could color your own hair, they might technically have to say yes. It’s possible to color your hair at home, however, you lack the skill and equipment available to a professional. We feel similarly about livestreaming.
Our first concern for livestream DIYers is power. Do you have reliable enough connections to a strong internet conduit? We don’t recommend running a live stream through wifi because signal quality changes and interference is commonplace.
These hitches could leave your guests stuck in a buffering nightmare and that’s not great for brand PR.
Another thing that affects the quality of your livestream is your equipment. Your mobile device is acceptable for shooting some social media videos but isn’t set up to broadcast continuous, high-quality video and audio. The last thing you want is for your stream to look like amateur hour.
Can I Turn My Event Into A Livestream?
Yes, you can add livestreaming to your event or turn a conventional event into a live stream only production. It takes some quick thinking if your date is close, but it can be done. We are happy to offer a higher level of service to event clients who want to incorporate live streaming.
This means we’re willing to work with you and offer advice about your next steps on a case-by-case basis. We already have all of the best equipment to broadcast your conference or gathering, so the rest of the planning is largely about logistics.
Our experience can help you prepare.
By the way, we love to recommend that people add live streaming to increase capacity if their event sells out, too. We don’t think enough people consider this.
Can I Live Stream A Small Event?
You can live stream events of any size. Although many people live stream large conferences, this format is ideal for company training or donor updates as well. There is no limit to how large or small your audience is. Instead, the decision to live stream is about convenience, inclusivity, and the ability to fully review your event later.
Being able to watch your event back is a great way to access its success. Also, don’t forget you or your marketing team will end up with a lot of content to use in campaigns and on social media.
What’s The Best Way To Live Stream Events? Call A Professional!
We really can’t stress the importance of working with a professional livestreaming team enough. If you try to do it yourself, the level of stress you might experience is really not worth it. We can come up with a plan that fits your budget and might increase your attendance at the same time.
We’re actively taking inquiries about live streaming so don’t hesitate to call for a quote today.