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The Power Of Video Content For SEO Ranking & Social Media Impact

The Power Of Video Content For SEO Ranking & Social Media Impact

There is no doubt that video is the new online media. If you truly want to improve your SEO rankings, make your social media posts stand out, and tell effective stories to your followers and customers, video is crucial. Although you can produce some video content yourself, professionals take it the extra mile.

If you’re looking for someone to help you create outstanding video content or the facilities to shoot your own online videos, give us a call. This article will impart the importance of video in your online strategy whether you’re in the Bay Area or elsewhere in the world.

Video Content For SEO: Traffic Is The Key

Your SEO strategy brings traffic to your website or social media presence. For some creators and influencers, social media platforms like Instagram and YouTube are their primary online presence. For other types of businesses, social media lures potential customers to your actual website.

In some cases, customers or clients will buy or hire through social media alone.

All of these efforts are part of a powerful inbound marketing strategy which entices and warms up a potential market to increase your business success.

Using video as a tool can increase your engagement and sales in measurable ways.

Video Content For SEO: Capture Attention

It feels logical that video captures attention faster than blocks of text. Do you know how powerful it actually is? The numbers may surprise you.

Social videos generate 1200% more shares on social media than any other content combined. To put it plainly, that’s astronomical.

Pro Tip: Remember that 85% of Facebook video views occur without sound. Users are likely watching your videos with no soundtrack. You can still get your message across by adding text subtitles.

Additionally, properly optimized video can create 41% more traffic from searches. That’s significant.

Video Content For SEO: Improve Your Digital Footprint

According to SEO thought leader, Neil Patel, video generates major backlinks to your website. These are links that get your ideas, products and creations to a whole new market of potential buyers. Patel advocates for video that sparks emotion in the viewer and provides them value.

This is a formula that generates shares and links from other blogs and articles.

If your product, service or non-profit is technical or education-based, providing great information in a ‘snackable’ package is a great way to use video to generate backlinks.

Backlinks are still considered a foundational piece of your overall SEO strategy.

Video Content For SEO: Increase Your Social Media Engagement

Chances are, you aren’t maintaining a social media presence for fun. You’re using it as a business tool. Because of the way the algorithms of the popular SM platforms work, the more engagement a post gets, the more likely it is to get seen.

Engagement is all about likes, comments, and of course, shares.

Facebooks has the most users of the, nearly one-third of the population, and video gains *far* more engagement on this platform than any other.

When working with Instagram, the platform known for garnering the most engagement across the board, videos play automatically. This means that as users scroll through their timeline, they see at least a few seconds of your video.

If you can catch their attention before they flick on down the line, they’re more likely to ‘like’ your post. This gives other people an opportunity to see it.

Video Content For SEO: It’s Easier To Implement Than You Think

The best way to create video that works hard for you online is to hire professionals with some experience shooting social media or SEO minded video content. The second best and more cost-effective way to get similar results is to visit a studio where you can shoot your own content.

Diamond Sonic offers both types of services in the Bay Area and we’re excited to expand this part of our business. Give us a call for competitive rates and kick start your online presence today!

 

 

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San Francisco Area Sound Equipment Rentals

San Francisco Area Sound Equipment Rentals

Diamond Sonic has a long-standing history of affordable, cutting-edge sound equipment rentals in San Francisco and the surrounding area. This experience backs up our tips in this article, which cover what you need from your equipment rental company.

We hope you’ll think of us for your rental needs. Even if you don’t call us, we hope this article helps you choose a reliable and skilled rental company for your next event.

San Francisco Area Sound Equipment Rentals: Why Rent Equipment?

It simply isn’t a good idea to rely on your venue to supply sound equipment to you. It can also be tricky to figure out what equipment you’ll need without the opinion of a skilled technician. That’s why meeting with a rental company and discussing your needs is the right way to do things.

Some rental companies have special packages that include both the rental and the services of sound technicians. These sound engineers know how to set up and run the equipment. They’re very handy to have around during your event!

San Francisco Area Sound Equipment Rentals: What To Look For From Your Rental Equipment

Don’t go blindly into your rental agreement. Here are some things to look out for. Feel free to ask questions to make sure all of these bases are covered.

Is your sound rental equipment well assembled? If any corners get cut you may have technical difficulties down the road.

What brand of equipment are you renting? Is the brand respected in the industry and trusted? It pays to do even a quick Google search to check this out. Feel free to talk to your rental company about this as well.

How old is the equipment and when was the last time it was serviced? Ask these questions, and find out if the rental company stands behind the equipment. They should perform a top to bottom check to make sure all components are in good working order before it leaves their place of business.

How does the equipment look? You want all of the sound components to look like they’re in good condition. This is important because it helps you rely on their performance. It’s also important to know that your rental will look good to your guests.

San Francisco Area Sound Equipment Rentals: Technical Specifications

These general guidelines will help you select your rental equipment.

Each speaker should feature 800 – 1500 watts of power capability. Speakers must have high sound clarity and the ability to project into your venue.

The mixer is the component that basically steers the ship. The number of channels a mixer has indicates how many components can be run through it. You should look for a mixer with no fewer than 4 channels. This is a basic, bare minimum, that allows iPods or mobile devices, turntables, CDs, and microphones to all run through this central point.

San Francisco Area Sound Equipment Rentals: Hiring Technicians

While many rental companies will let you run the equipment yourself, is that really the best option for you? If you understand how to run your own sound, this is an ok place to save money. However, if you have a complicated setup or many variables, a technician is really helpful. Furthermore, if you have never run event sound in your life, we highly recommend finding a little room in your budget for a professional to help.

If you need equipment rentals or professional sound technicians during your upcoming event in the San Francisco area, please give us a call! You can reach us by phone or through the website’s contact form.

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Does Your Special Event DJ Have These Essential Skills?

Does Your Special Event DJ Have These Essential Skills?

It’s hard to choose the right special event DJ. There are some obvious things you’re looking for, like a bonded, insured DJ. It’s also apparent that you need a DJ who has good reviews from clients. But choosing a really great DJ means considering a few things outside the obvious.

Many clients make assumptions about professional DJs that seem like essential qualities, but you can’t just assume your DJ will be professional, on time, and fun to engage with. In addition to these qualities, there are some other tips we want to share about finding the right special event DJ.

Hopefully, these will help you in your search!

Essential Special Event DJ Skills: A Keen Musicality

Your special event DJ doesn’t just need a great catalog of music to choose from, they need a keen sense of musicianship. That means they understand music, how to flow songs together, and even how to make their own mixes. You may think these things are ‘a given’ for all working DJs but that’s sadly not true.

You can find out if your DJ possesses these skills by talking to former clients or reading reviews. You can also tell your DJ what types of music you and your guests prefer, and ask if they have any suggestions that spring to mind.

They should be able to offer at least a few suggestions!

You can also ask for live footage of them working an event because that can tell you quite a lot!

Essential Special Event DJ Skills: Easy Communication

Good communication is truly the first ingredient for a successful relationship with your vendors. Is your DJ easy to talk to and engaging with you? Do they seem excited and as if they enjoy their work?

While it’s never a great idea to change the game plan as you go, how does your DJ react to this when it has to occur? Do they prompt you with questions to find out the information they need?

All of these things are good signs that your DJ has experience, enjoys their work, and isn’t an unpleasant control freak. Music is supposed to be fun, after all! Although events are stressful, a professional DJ with good experience can roll with some changes without coming off as rude or distant with clients.

Essential Special Event DJ Skills: Engaging Stage Presence

If your DJ is enthusiastic and positive when they speak to you, it’s a good sign that they’ll also be good on stage. Are they gregarious? Do they seem like a natural performer? These are qualities that are going to make a difference on the day of your event!

If you’re booking a DJ to play ambient music for your corporate event, this may be less important. If you’re looking for a wedding DJ, however, choose one who can get the crowd engaged and dancing!

Essential Special Event DJ Skills: Professional Appearance

Your DJ needs to be clean, presentable, and professional looking. That doesn’t mean they should be stuffy, but they have to make a good appearance for your guests. Thankfully, this is something you can tell right away. But don’t be afraid to ask some questions about their staff and techs.

You have a right to get to see anyone who may attend your event to help the person you’re making the arrangements with.

Essential Special Event DJ Skills: Flexibility

We like to stress to clients that the more we know, the better we can help them. This is always true and to accomplish it, you want to keep changes to a minimum. That said, they do happen and your DJ should understand this.

Flexibility isn’t just about changes, either. Sometimes it’s about the size of the venue or unique challenges to running sound in the location you’ve chosen.

Do yourself a favor and pick a DJ who can handle these issues with aplomb. It goes back to that communication issue!

Of course, we’re available to work your event in the San Francisco area and would love to help you. If you need a trustworthy, pleasant presentable DJ who knows how to have fun while being professional, contact us!

 

 

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How To Encourage Event Selfies For Free Marketing

How To Encourage Event Selfies For Free Marketing

Ahh, the selfie. Whether they annoy or delight you on a personal level, they make amazing sense for business. Companies can enjoy incredible exposure by promoting event guests to take selfies. The main reason is that the selfie doesn’t stop in the subject’s camera, but takes flight on social media.

We want to encourage you to see the selfie as a part of your marketing efforts. It’s particularly valuable because you don’t have to pay for it. It also employs crowdsourcing in some unexpected ways. Let’s check selfies out.

Event Selfies For Free Marketing: Why You Want Guests Taking Selfies

When someone attends an event, they usually take some care with getting ready and often want to show off their look. This is the simplest motivation behind event selfies and one you do little to foster directly. This pretty much means that by doing nothing at all, you’re likely to get a few shout-outs on social media from event attendees.

You can do a few things to encourage more selfies, however, and also to leverage the power of them.

Once an attendee takes a selfie, they’re going to share it. This gives you a potential to reach their entire audience as well as anyone following the hashtags they use.

Make sure one of those is yours.

Event Selfies For Free Marketing: Create A Hashtag For Your Event

Before we get into how to encourage selfies, we want to give you our most valuable advice about attendee generated event photos. You absolutely should create a hashtag for your event. You should also make this hashtag well known before and during the event.

You can do this a number of ways, from including it on tickets and receipts, in your social media campaigns leading up to the event, and with signage at the event itself.

If you have the means, incentivize guests to post with your hashtag by holding a drawing after the event. Give away a simple prize that is attractive to your attendees. You can crowdsource this information through polls if you like. This not only helps you dial in your prize but it fosters guest interaction leading up to the event as well.

After the event, search the hashtag, interact with guests, ask to use their photos in your follow up campaigns and choose a winner. As you can see, this fosters a lot of interaction!

Event Selfies For Free Marketing: Create Photo Ops

When planning your event, consider what you can do to prompt guests to take selfies. Perhaps unusual artwork, displaying amusing or inspirational quotations, or even things like your tablescape can inspire guests.

If they take a photo of your ideas and not a selfie, that’s just as good for you.

To prompt people to take more selfies, think about creating a well-lit area with a stunning backdrop and letting guests know this is their selfie spot. Think back to your prom for some baseline inspiration here. If your guests are reminded to selfie and given a spot they’ll look amazing in front of, they’ll be more likely to memorialize their outfit and evening.

Event Selfies For Free Marketing: Rent A Photo Booth

Photo booths are another excellent way to inspire selfies. Although you’ll need to squeeze it into your budget, you’re nearly guaranteed to see a return on the investment through your marketing and engagement.

Photo booths let you take a backseat creatively and let your photography vendor and your guests take the lead.

Event Selfies For Free Marketing: Selfie Power For Weddings And Personal Events

Although we’ve spoken so far about the marketing power of selfies, they’re also great for creating easily accessible memories after private events. By using the hashtag trick and encouraging selfies at your wedding or family reunion, it’s easy to look back after the fact.

Imagine all of your guests being able to reminisce as easily as searching for your tag. It’s truly magical!

Event Selfies For Free Marketing: Have You Had An Event Selfie Go Viral?

How have event selfies helped you in the past? We’d love to know in the comments!

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Simplify Event Planning With These Top 3 Event Management Apps

Simplify Event Planning With These Top 3 Event Management Apps

Although we aren’t a full event management company ourselves, we work closely with event management professionals all the time. We understand it can be daunting to hit all the bases and keep everything on track when planning.

We’re talking about the top 3 event management apps today to help our colleagues stay organized because it helps you and all of your vendors as well!

The more you streamline your process, the more attention you can give to small details that make a big difference.

Top 3 Event Management Apps: What Is An Event Management App?

Event management software helps professionals organize events, stick to their timeline, and interact with donors and attendees. These apps including some marketing features and help schedule all of the things event planning entails.

They’re a great idea because they take so much pressure off you and your team. They truly prove that automation doesn’t have to be intimidating and isn’t the enemy. Instead, it frees up your time to show all the qualities you have that sets you apart from other planners.

Top 3 Event Management Apps: Whova

Whova is an award-winning app that stands out as one of the most comprehensive on the market. It will help you with management, registration, marketing and communicating with your attendees.

This software helps you create a digital world that your attendees interact with. You provide real-time information, polls to crowdsource information, and can even interact with speakers. All of your communication is organized in one place and it keeps you paperless.

Top 3 Event Management Apps: Monday

If you’re more concerned with keeping your team organized and on track than marketing, Monday is suited to these needs. This event management software is heavily geared toward project management. It excels at streamlining communication and creating a blueprint for what needs to happen when.

Additionally, it’s easy to look back and see the entire timeline of your event planning.

Top 3 Event Management Apps: Cvent

While Cvent is a bit of a budget buster and best suited for people already experienced with event planning apps, it’s functionality is excellent. It takes automation to the next level, truly tailored to helping event planners check essential steps like finding a venue and handling online registration right off their list.

Top 3 Event Management Apps: Free And Low-Cost Options

If you just can’t spring for any of the tools above, both Asana and Trello offer pretty good functionality from a team management and timeline management standpoint. Neither are specifically geared toward event planning, but both are easy to use.

If you just need a collaborative digital space to plan and set deadlines, these tools will help. You won’t believe how they free up your email inbox and save you time.

Depending on the size of your team and your needs, you can choose from either free or paid versions of each.

Top 3 Event Management Apps: Communicating With Vendors

If you use any of these tools in your event planning, offer access to your vendors! This is an amazing way to keep everyone apprised of the overall progress of the event. You can often set parameters for what each team member can see and change so you only give updates to the people who need them.

Top 3 Event Management Apps: Share Your Experience

Have you used any of these apps to organize your events? We would love to hear from you in the comments below. Make sure to share any apps we missed as well.

 

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Let’s Talk About Production Budgets: Demystifying The Money Conversation ​

Let’s Talk About Production Budgets

I think we can all agree about one thing to start with: talking money makes people uncomfortable. While some large corporations have unlimited budgets, we find that many event professionals aren’t sure how to talk turkey when it comes to production budgets. This conversation becomes even more difficult when it comes to weddings or private parties.

Unfortunately, budget discussions are one of the most vital communications you’ll have with your production team. Because we believe comfort breeds honesty, we want to demystify the situation and help you feel free to express yourself.

The bottom line is that we want to work with you. We want to provide you with awesome services at a price that fits your constraints. Furthermore, we’re realistic and know that there is only so much that you can stretch your budget to fit your dreams.

While we can’t always meet in the middle, that’s our goal. Don’t be afraid to negotiate and tell us what you need! To that end, let’s get into some detail.

Production Budgets: I’m On A Tight Budget

These words don’t poison our relationship. Instead, they’re extremely important! The sooner we know the parameters of your budget, the quicker we can get you a meaningful initial quote. If you’re looking for whatever you can squeeze out of your strained wallet, something in the middle of the price scale, or a sky is the limit premium experience, just tell your vendor!

Production Budgets: Initial Budgets And Negotiations

We’ve experienced a lot of clients who run for the hills as soon as they see an initial quote and that makes us sad for both us and you! We create our first quote with the information you give us and if we’ve missed the mark by a huge margin, just tell us.

There is usually some wiggle room in the quote. For instance, we can work with you to remove some equipment to bring the price down for you. There are also sometimes seasonal discounts available. First-time customer and non-profit discounts are also something we can explore.

The important thing is to communicate openly and directly. It’s unrealistic to assume everyone will be blissfully happy with the first quote. That’s just a starting point and opportunity to target our services to what you need.

Production Budgets: Being Clear And Direct Is Nice

Sometimes it doesn’t feel nice to bluntly ask for exactly what you want, but it saves everyone time! We won’t take offense and neither should any vendor worth their salt. For instance, telling your vendor that you need a ‘sound system’ is quite different than specifically saying you need 4 speakers and 2 subwoofers.

The better you can articulate what you want, the more accurate the quote will be. If you’re not sure, then ask the vendor about different options. Most vendors will be happy to provide different packages at different price points.

Production Budgets: Embrace Modular Quotes

A modular quote is a web page where you can select or deselect items to update the quoted price in real time. Professional vendors will be able to provide you with a high tech quote that gives YOU the ability to control the pricing and item selection in your quote.

Production Budgets: Be Realistic

Don’t be surprised if things are expensive! Bear in mind that vendors have to provide trucks, staff, insurance, maintain equipment and do many other things to support your event besides just showing up with a couple of speakers. Make sure to get several quotes from a few vendors so you can get an idea of the price and market.

Production Budgets: You Get What You Pay For

To expand on the point above, quality work will cost more money! Usually the cheapest quote is not going to be the best – or even satisfactory. We usually advise our clients to aim somewhere in the middle. The lowest priced quote will often be unreliable equipment, staff and other headaches that will make your event a pain to manage.

Good, high-quality companies will charge a little bit more but you’ll see the payoff in their professionalism, charm, and your event’s success. It’s usually worth it to invest a little bit more in a high-quality vendor! Maybe, by communicating with them, you can shave off some corners and still arrive at a price everyone feels good about.

Production Budgets: We’re On Your Side!

We hope this short article helps you feel more comfortable about discussing your budget and needs with your production vendor. You can apply these tips to most vendors you work with, regardless of their field.

Our goal is to provide you with the best services your budget allows.

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How To Brainstorm Fresh Ideas For Events: Inventing Wow Factors

How To Brainstorm Fresh Ideas For Events: Inventing Wow Factors

Whether you’re slightly stuck on how to plan your first event or feeling the burn out as a busy event professional, wow factors matter. Once you have the essential structures taken care of, you’ll want to spend time inventing a way to set your event apart.

You can accomplish that in several ways and we are here today to fire up your inspiration. This quick read will hopefully get your creative juices flowing!

Find Fresh Ideas For Events: Work With Vendors With A Reputation For Excellence

No man or woman is an island. Holding a successful event takes a team and each member of that team has insight that the others may lack. This is one reason that choosing vendors with stellar reputations is crucial.

When you select a professional vendor for your event, they have experience that breeds insight. Maybe they’ve seen the fun a photo booth can bring to a corporate event. Perhaps they know about a killer rental company with the most amazing seating arrangements for a steal. You won’t know unless you pick a leader in the field and foster an open, communicative relationship with them.

If you aren’t sure how to find these types of vendors, ask your colleagues, your venue, or even use online review systems like Yelp to narrow your search.

Find Fresh Ideas For Events: Go Beyond The First Page Of Google

While the idea behind Google’s ranking system is to give you the most accurate results for your query, sometimes it delivers the most popular results. That leaves you with the exact same ideas as everyone else who searches.

When you’re hunting for event planning inspiration, don’t be afraid to skip the first page of results. After all, you want bold ideas that are fresh. There could be something really special lurking a little further down the search page. This is a good area to be a trendsetter in.

Find Fresh Ideas For Events: Attend Events Yourself

Do you have the time and budget to attend a few local events yourself while you’re planning? This is an awesome way to get ideas! Event planners can regularly sneak in a few here and there- many are even low cost or free.

Don’t be afraid to take notes while you’re there and feel free to take contact info from vendors you see doing a great job. You can follow the event on social media to see how they campaign, too.

If you are planning your own wedding, you can still try this tactic. Ask the venue if there are any events coming up that are open to the public. For instance, wine tastings, silent auctions and charity events give you an opportunity to see how the venue ‘works’ in person and pick up all kinds of valuable tips from other planners.

Find Fresh Ideas For Events: Take A Tip From Marketers: Imagine You’re An Attendee

Marketers often create something called a customer persona or ‘ideal avatar’ to help them get inside the minds of their target audience. You can modify this tactic for your event as well.

Make a list of the types of people who will attend. For instance, “Professional Women In Their 30s” could be one group. Another could be “The Groom’s Family.”

Now, brainstorm separate interests these people have. Sure, you’ll be doing some guessing but it’s a more educated guess than a shot in the dark. Hopefully, you’ll see some patterns or easy ways to incorporate a few things from each persona that your guests will remember for months, if not years, to come.

If you’re really stuck, don’t forget what a valuable resource crowdsourcing can be! Your potential attendees can give you their own ideas for events- ones they’re likely to enjoy.

 

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Lighting And Sound Technicians For Church And Worship Events

Lighting And Sound Technicians For Church And Worship Events

The face of worship is changing along with the world around us. Every day, we speak with more clients from churches who need lighting and sound technicians for their services and worship events. There are some unique challenges to consider here, and we want to address them. We also hope to reassure you that our professional team is equipped to handle these challenges. We absolutely love working with churches and relish being a part of spreading the message of love and community that they hold dear.

What should you look for when choosing lighting and sound technicians for church and worship events?

Lighting And Sound Technicians For Church And Worship Events Must Be Professional

Being professional in this context includes respecting your worship program and your congregants. Running light and sound during worship or at church events is just as important as production for other clients. It involves many of the same technical tools and must be treated with the same level of care. We understand that many places of worship incorporate live music, multimedia presentations and even live streaming capability. It is a show like any other and we show up ready to take your service to the next level.

Additionally, technicians should be reverent and respectful during your services. Take the time to discuss this with the team you hire so both you and they know exactly what you expect.

Because we take great care with the lessons you share, we minimize distractions, malfunctions and simple misunderstandings created by a lack of cohesion between your media and your message. We will get on your level and strive to deliver a seamless media experience during your service.

Should Lighting And Sound Technicians For Church And Worship Events Be Believers?

The short answer is no, but you may find that its a bonus if they are! Several members of our team are active in their churches and open to the importance of faith. We hold a great respect for the role that worship plays in the lives of your attendees. This helps us act accordingly in your house of worship at all times. We also like to think it brings a little something special to how we showcase your message.

What Kind Of Experience Is Necessary For Lighting And Sound Technicians For Church And Worship Events?

If you simply need some simple sound amplification and the ability to project images onto a screen during service, we can deliver. In addition to this experience, we mix live sound for music events and handle corporate presentations. All of this experience comes into play during the multimedia church services of today.

In-House Lighting And Sound Technicians For Church And Worship Events Or Contractors

If your church lacks the necessary budget for in-house technicians, you may fear you will lose the special touch that a long-term professional relationship brings. That isn’t always the case, however. We believe in forming real connections with our clients whenever possible and that repeat jobs are a huge part of our business.

In this way, we believe we provide the best of both worlds. We bring a wealth of experience from working with clients in all walks of life in addition to providing sound, lights, and media for many local churches of varying denominations.

Additionally, renting equipment from us keeps your costs down and lets you choose what you need when you need it. If you aren’t sure about any part of the technical side of things, we can reassure you with the information you need.

Need Lighting And Sound Technicians For Church And Worship Events Who’ll Treat Your Service Like A Full-Scale Production?

We bring the best parts of an arena music performance to your members and can easily scale this to your specific needs. We hope you’ll reach out to explore the potential for a long-term relationship with Diamond Sonic! Want to see references? We can provide them at your request.

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The Power Of Video Marketing On Social Media For Your Business

The Power Of Video Marketing On Social Media For Your Business

We get a lot of questions from people about video marketing for their business on social media. While we are not a social media management company, we can help you create powerful visual content to provide valuable content as a part of your inbound marketing strategy. This increases your online authority and warms up your potential market. That means they are more likely to choose you when they need the services you provide because of their positive association with you.

Video marketing is the wave of the future, but many are intimidated by a lack of skill in this area. If you have a marketing budget and access to video professionals like the Diamond Sonic team, you could realize a return on your investment through the power of video.

What Is Inbound Marketing And How Does Video Marketing On Social Media Fit In?

Simply put, inbound marketing is a part of your strategy that costs very little and exists to provide value to your audience. This is important because, without a reputation, you are just one of a sea of businesses competing for the same market. By offering valuable content to your audience, you develop brand loyalty, trust, and name recognition.

It is well established that it is easier to convert a warm market into a sale than approaching potential customers cold. Inbound marketing focuses on what you provide your customers for free instead of driving sales through conventional hard-sell methods.

How Video Marketing On Social Media Works

If you are not already convinced that video marketing works, here are some hard and fast statistics.

Video generates 1200% more shares on social media than photos and text combined. Facebook users alone watch an incredible 100 million hours of video. Furthermore, platforms that automatically stream your videos deliver content to users effortlessly. All you have to do is grab their attention in the first few seconds and they are receiving your message.

This is powerful because people in your network will consume your content and probably share it with others. This is absolutely free promotion for you and also boosts your engagement online.

Additionally, video is a format that appeals to almost every potential customer no matter what your business is. Whether you sell a product, are an influencer, or even offer a community service, video can make a big difference.

Your social media strategy is only as good as the content that drives it. It is worth spending some resources on such a valuable piece of your marketing plan. Think of what it will save you in conventional advertising.

However, we are not here to convince you that video is the right choice. We want to show you how we can help you turn your ideas into a living, breathing piece of content that speaks directly to your audience.

The Best Practices For Video Marketing On Social Media

Diamond Sonic is up to date on the best practices for video marketing and we will ensure your final product meets these criteria!

Proper Length

Videos that last 30 to 60 seconds are not only palatable for your audience, but they also work across platforms. Share videos we create on social media directly, or upload them to YouTube and share the links. Remember that platforms like Instagram will auto play your videos if you upload them directly. Length matters and we can deliver the right format and length so posting is a no-brainer for you or your social media team.

Proper Editing

While raw, unedited videos do have a place in your social media strategy, the presentation also counts. If your videos are professionally edited you can express your message concisely. A professionally edited video also increases your brand authority. People will notice the difference!

The Right Orientation

We have all of the best equipment to shoot your videos in the right way. That means avoiding the faux pas of portrait orientation and opting for landscape instead. We can insert B Roll footage and music as well as properly zoom in on your subject matter. Lighting makes a difference as well and we have you covered there too.

The Right Concept

You can provide us with a detailed script or a broad concept and we will take you the rest of the way. If you need some help creating your script, let us know! We have relationships with freelance content creators who would be happy to help turn your ideas into a strong script that expresses your message. Here is a pro tip to consider as well. If you have a blog, it is easy to turn a popular post into an explainer video that makes it effortless for your audience to receive your message.

Contact Us Today To Discuss Video Marketing On Social Media

If you would like to learn more about our video production services drop us an email or give us a call. We love unlocking the power of social media videos for clients all over the world!

 

 

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How Important Is DJ Insurance: The Risks Of Hiring An Uninsured DJ

How Important Is DJ Insurance: The Risks Of Hiring An Uninsured DJ

Insurance doesn’t sound that fun, but it’s an essential part of your successful party or event. If your DJ and lighting professionals aren’t insured, you’re at risk for serious liability.

This information applies to business functions as well as weddings, and private events. Additionally, we’re focusing on DJs, but your photographers, videographers, and other event vendors should also carry insurance!

DJ Insurance: Are All DJs Insured?

Unfortunately, the answer to this question is no. You can’t assume your DJ is insured because there are a number of reasons they may not carry insurance. First of all, many very competent DJs primarily perform in bars, venues, and nightclubs that already carry their own insurance policies. In this case, they may not need their own additional coverage.

If these types of DJs start transitioning into corporate events and weddings, they could lack vital insurance and not even know it.

This is an excellent reason you should ask your event vendors about their experience in detail. Opt for professionals with experience that relates to your event. Has this DJ done many weddings? Are they comfortable with corporate environments? These are important things to know because they impact how attentive you need to be versus letting your seasoned professional vendor take the lead.

DJ Insurance: Uninsured And Underinsured DJs And Potential Liability

Frankly, it is an enormous liability to work with an inadequately insured DJ. While your event could go start to finish with zero problems, there is always a chance the sound or lighting equipment could injure one of your guests. Personal injury claims result in lawsuits and while that’s usually where insurance kicks in. If your DJ is uninsured you could be at risk.

Prevention is far better than remedy in this kind of situation.

DJ Insurance: Uninsured And Underinsured DJs And Venue Problems

Although less serious than a lawsuit, there is another potential risk you face if you work with an uninsured DJ. If your venue asks for a Certificate of Insurance from any of your vendors and they can’t provide one, the venue could bar their entry. Because an underinsured DJ puts both you and the venue at risk, many professional locations won’t allow vendors to work an event without proof of proper coverage.

Imagine finding out you have no DJ or lighting hours before your event. Not an ideal situation!

DJ Insurance: Worker’s Comp?

In addition to liability insurance, many venues require proof of Worker’s Comp coverage. This is definitely the case in California where we’re located.

Worker’s Comp insurance safeguards the venue from claims if a vendor hurts themselves during the event. Your venue doesn’t want to be responsible for the medical costs associated with work accidents for 3rd party vendors. For this reason, they may require your vendors to hold and provide proof that they’re adequately insured for liability and comp.

DJ Insurance: The Takeaway Is Insurance Is Vital!

We encounter clients every day that lack this crucial piece of knowledge and it makes a big difference. While we carry ample insurance in every required area, not everyone does. If you’re doing business elsewhere, please make sure you’re protected. Just ask to see proof of insurance from your DJ before booking.

Best of luck with your event! If you need some help, don’t hesitate to reach out to explore our competitive pricing.

 

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