December 2018

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Lighting And Sound Technicians For Church And Worship Events

Lighting And Sound Technicians For Church And Worship Events

The face of worship is changing along with the world around us. Every day, we speak with more clients from churches who need lighting and sound technicians for their services and worship events. There are some unique challenges to consider here, and we want to address them. We also hope to reassure you that our professional team is equipped to handle these challenges. We absolutely love working with churches and relish being a part of spreading the message of love and community that they hold dear.

What should you look for when choosing lighting and sound technicians for church and worship events?

Lighting And Sound Technicians For Church And Worship Events Must Be Professional

Being professional in this context includes respecting your worship program and your congregants. Running light and sound during worship or at church events is just as important as production for other clients. It involves many of the same technical tools and must be treated with the same level of care. We understand that many places of worship incorporate live music, multimedia presentations and even live streaming capability. It is a show like any other and we show up ready to take your service to the next level.

Additionally, technicians should be reverent and respectful during your services. Take the time to discuss this with the team you hire so both you and they know exactly what you expect.

Because we take great care with the lessons you share, we minimize distractions, malfunctions and simple misunderstandings created by a lack of cohesion between your media and your message. We will get on your level and strive to deliver a seamless media experience during your service.

Should Lighting And Sound Technicians For Church And Worship Events Be Believers?

The short answer is no, but you may find that its a bonus if they are! Several members of our team are active in their churches and open to the importance of faith. We hold a great respect for the role that worship plays in the lives of your attendees. This helps us act accordingly in your house of worship at all times. We also like to think it brings a little something special to how we showcase your message.

What Kind Of Experience Is Necessary For Lighting And Sound Technicians For Church And Worship Events?

If you simply need some simple sound amplification and the ability to project images onto a screen during service, we can deliver. In addition to this experience, we mix live sound for music events and handle corporate presentations. All of this experience comes into play during the multimedia church services of today.

In-House Lighting And Sound Technicians For Church And Worship Events Or Contractors

If your church lacks the necessary budget for in-house technicians, you may fear you will lose the special touch that a long-term professional relationship brings. That isn’t always the case, however. We believe in forming real connections with our clients whenever possible and that repeat jobs are a huge part of our business.

In this way, we believe we provide the best of both worlds. We bring a wealth of experience from working with clients in all walks of life in addition to providing sound, lights, and media for many local churches of varying denominations.

Additionally, renting equipment from us keeps your costs down and lets you choose what you need when you need it. If you aren’t sure about any part of the technical side of things, we can reassure you with the information you need.

Need Lighting And Sound Technicians For Church And Worship Events Who’ll Treat Your Service Like A Full-Scale Production?

We bring the best parts of an arena music performance to your members and can easily scale this to your specific needs. We hope you’ll reach out to explore the potential for a long-term relationship with Diamond Sonic! Want to see references? We can provide them at your request.

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The Power Of Video Marketing On Social Media For Your Business

The Power Of Video Marketing On Social Media For Your Business

We get a lot of questions from people about video marketing for their business on social media. While we are not a social media management company, we can help you create powerful visual content to provide valuable content as a part of your inbound marketing strategy. This increases your online authority and warms up your potential market. That means they are more likely to choose you when they need the services you provide because of their positive association with you.

Video marketing is the wave of the future, but many are intimidated by a lack of skill in this area. If you have a marketing budget and access to video professionals like the Diamond Sonic team, you could realize a return on your investment through the power of video.

What Is Inbound Marketing And How Does Video Marketing On Social Media Fit In?

Simply put, inbound marketing is a part of your strategy that costs very little and exists to provide value to your audience. This is important because, without a reputation, you are just one of a sea of businesses competing for the same market. By offering valuable content to your audience, you develop brand loyalty, trust, and name recognition.

It is well established that it is easier to convert a warm market into a sale than approaching potential customers cold. Inbound marketing focuses on what you provide your customers for free instead of driving sales through conventional hard-sell methods.

How Video Marketing On Social Media Works

If you are not already convinced that video marketing works, here are some hard and fast statistics.

Video generates 1200% more shares on social media than photos and text combined. Facebook users alone watch an incredible 100 million hours of video. Furthermore, platforms that automatically stream your videos deliver content to users effortlessly. All you have to do is grab their attention in the first few seconds and they are receiving your message.

This is powerful because people in your network will consume your content and probably share it with others. This is absolutely free promotion for you and also boosts your engagement online.

Additionally, video is a format that appeals to almost every potential customer no matter what your business is. Whether you sell a product, are an influencer, or even offer a community service, video can make a big difference.

Your social media strategy is only as good as the content that drives it. It is worth spending some resources on such a valuable piece of your marketing plan. Think of what it will save you in conventional advertising.

However, we are not here to convince you that video is the right choice. We want to show you how we can help you turn your ideas into a living, breathing piece of content that speaks directly to your audience.

The Best Practices For Video Marketing On Social Media

Diamond Sonic is up to date on the best practices for video marketing and we will ensure your final product meets these criteria!

Proper Length

Videos that last 30 to 60 seconds are not only palatable for your audience, but they also work across platforms. Share videos we create on social media directly, or upload them to YouTube and share the links. Remember that platforms like Instagram will auto play your videos if you upload them directly. Length matters and we can deliver the right format and length so posting is a no-brainer for you or your social media team.

Proper Editing

While raw, unedited videos do have a place in your social media strategy, the presentation also counts. If your videos are professionally edited you can express your message concisely. A professionally edited video also increases your brand authority. People will notice the difference!

The Right Orientation

We have all of the best equipment to shoot your videos in the right way. That means avoiding the faux pas of portrait orientation and opting for landscape instead. We can insert B Roll footage and music as well as properly zoom in on your subject matter. Lighting makes a difference as well and we have you covered there too.

The Right Concept

You can provide us with a detailed script or a broad concept and we will take you the rest of the way. If you need some help creating your script, let us know! We have relationships with freelance content creators who would be happy to help turn your ideas into a strong script that expresses your message. Here is a pro tip to consider as well. If you have a blog, it is easy to turn a popular post into an explainer video that makes it effortless for your audience to receive your message.

Contact Us Today To Discuss Video Marketing On Social Media

If you would like to learn more about our video production services drop us an email or give us a call. We love unlocking the power of social media videos for clients all over the world!

 

 

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Toll Free: (888) 674-6198
Main Office: (650) 600-9266
info@diamondsonic.com

300 Beale St, Ste 309
San Francisco, CA 94105

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