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How To Repurpose Corporate Content

How To Repurpose Corporate Content

The old business adage ‘time is money’ may sound tired, but it’s still valuable. Today, we’re talking about that idea in conjunction with your company’s digital footprint.

A brand’s online presence is extremely powerful and drives sales. Reputation is increasingly important to consumers. Your website and social media profiles are a vehicle to express your values and corporate personality.

But… What Do I Post?

That all sounds great and even exciting to a lot of marketing teams. The trouble is, it takes a huge amount of content to drive these digital profiles. You have to keep them active, fresh, and on-brand. If customers sense you’re phoning in your efforts, your reputation takes a nosedive.

Even worse, they see you as out of touch with their interests and the world.

Don’t panic. You can manage your social media on a budget.

One of the easiest ways to simplify your digital marketing efforts is to adeptly repurpose content you already have. You spent time and probably money to create it. Therefore, if you leverage it right, you’re actually coming out ahead.

Here are some suggestions we have and how companies like ours can help.

Repurpose Corporate Content: Run Video And Hire Editors

Anytime your company does something worth noting, get someone to film it. This includes behind the scenes moments during commercial shoots, energized moments at team meetings, eureka moments in product development and corporate giving opportunities.

You’re already doing these activities during your normal course of business. Your customers will appreciate seeing the inner workings of your company. People love exclusive content because it brims with relatable moments.

Ok, so maybe you don’t have to film everything, but start seeing normal business activities as a potential social media moment. This is especially true during corporate events from conferences to social gatherings.

Chopping And Changing

The second part of this tip requires a relationship with an editor. We think it’s most effective to hire a videographer to shoot your footage in the first place as well as edit it after the fact. If you establish a long-term relationship with this company or individual, they have a wide breadth of your content to pull from for future projects.

You can ask them to repurpose existing content in a variety of ways and they already have the footage on hand or have a familiarity with it. They also have an understanding of your corporate persona.

Repurpose Corporate Content: Photography

Want to maximize your spend even more? Ask for some still shots in tandem with your video services. By doing this, you’ll have an incredible amount of original, branded content to use in your marketing, training and commercial materials.

Establish a dropbox or external storage depository that different teams within your company can access. This gives them a one-stop-shop for the content they may need during campaigns or other events.

Repurpose Corporate Content: Written Content

Are you blogging or microblogging on social media? You’ll need photos to accompany those posts. Upload your interesting corporate videos and link between your profiles to build online authority and provide more value to your audience.

In fact, a picture or video can provide inspiration for written content by serving as the basis for a blog or the text of a post. Guests speakers at events can be transcribed and released as blogs, ebooks, and even notable quotations to crush your Instagram game.

The Big Picture

Ultimately, we want you to start thinking about your content as the lifeblood of your business. Maximizing the take from every effort will keep your digital outreach strong without costing you an arm and a leg.

Inbound marketing is already infinitely more affordable than traditional marketing. Stretch your budget even further with creative content repurposing.

We’re big fans of social media and we understand the mechanics of inbound marketing. This helps us create a variety of deliverables that meet clients’ needs. If you already have content you need repurposed or want us to shoot your next event, contact us today!

 

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The Ins And Outs Of Conference Audio – Explaining What We Do

All About Conference Audio

In the world of corporate events, conferences are on a level all their own. These types of gatherings require incredible planning. There are speakers to organize and schedule, vendors to book (that’s where we come in), venues to scrutinize and attendance bookings to manage.

Conferences bring people together from many parts of the world or unite colleges from extended locations within a single company. They generally center on a theme and a variety of experts and company representatives will prepare speeches to give to the audience.

Hearing these speakers is a huge reason people attend in the first place. It’s vital that the experience runs smoothly.

We are here today to explain a little about how we get your message out, loud and clear.

Conference Audio Checklist

As soon as we consult with a client about providing conference audio services, we secure the date and ask detailed questions about the venue. By understanding the location of the event, we can anticipate the type of equipment necessary.

We take potential interference into account. We also review the number of speakers that may hold talks simultaneously and the physical distance between their locations. These details inform our approach.

Another important consideration we review is whether the event will stream live. This raises a host of new logistical challenges but offers valuable exposure for our clients. Remote attendees expect a high level of quality, especially if they are paying to watch the live stream.

While this merely touches on some of our planning, we also take the time to plot out our logistics. This includes the equipment we plan to use, how we will transport it to the venue and the staff we need at the event.

The Diamond Sonic Client Experience

Our goal is to take the lead on the audio side of your event so you can focus on other things. You’re providing an experience to your attendees, and we match that energy.

Our approach and demeanor are friendly and accessible but always professional. We hope our staff can impart positivity and competency because we understand that we’re a representative of your organization and brand while we’re on site.

We love to plan, but also pride ourselves on being able to react in the moment. Together, we can pivot and troubleshoot to bring your guests a memorable experience. The most important thing we can do is make sure all the tools are available to empower you to deliver your message to your conference attendees.

In some cases, we can offer pre-visualization space or make ourselves available to provide services at your venue for a dress rehearsal. We know it’s often important for clients to see their presentations in motion before the curtain lifts on event night. Your pre-event planning is one of the main keys to your success.

Conference Audio Questions?

If you have any questions at all about audio services for your next corporate event or conference, don’t hesitate to give us a call. You can also contact us through the web form on this site.

We value every opportunity to provide next-level service to a new client. We’re confident that once we work together, we’ll see each other again soon for your next professional event.

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4 Innovative Corporate Christmas Party Tips

Innovative Corporate Christmas Party Tips

How satisfied are you with your corporate Christmas party planning this year? It’s difficult to keep things fresh. However, if you avoid falling into the same old routines, your coworkers will get more out of this festive way to say ‘thanks.’

Office holiday parties are a time to show appreciation for your work family. We spend a lot of time with our coworkers and the last thing we want is to obligate them to a holiday party that feels like a chore. Innovation is the key!

You can find a middle ground between formal festivities and an open bar bender on the company dime. Here are some tips from our experience working Christmas parties for clients in San Francisco over the last several years.

Corporate Christmas Party Tip 1: Hire A Professional DJ

As self-serving as this first tip may sound, music can make or break a party. It’s the same for corporate holiday parties. The right DJ will keep the atmosphere jolly and give guests something to relate over.

Some holiday standards should make an appearance. Your guests may also want to make requests. Not only do professional DJs have an extensive music selection on hand, they have all the equipment to make sure the sound is on point.

You could handle the music yourself or skip it altogether, but why stress about something when you could mingle with your office fam instead? Plus, are you really sure you’re comfortable and confident about hooking your phone up to the venue sound system?

Corporate Christmas Party Tip 2: It’s Food Time

Because most holiday parties mix supervisors and colleges with alcohol, food is a must. Feeding your guests insures against next-day regret.

A sit-down meal isn’t necessary. Substantial h’ordeuvres will do just fine. If you do want to offer more than picking food, opt for something like a pasta bar that gives everyone what they like in a buffet style.

A small touch like a good meal with a casual format will really make your guests feel appreciated.

Corporate Christmas Party Tip 3: Raffle Off Centerpieces

Holiday bonuses are great but they’re so impersonal. If you choose to incorporate some live plants into your event centerpieces, you can raffle them off at the end of the night. Houseplants are very popular right now and they’re a gift your coworkers can enjoy for years.

Holiday cacti are an obvious choice. For the next several yule seasons, the recipient will think fondly of the company as the plant erupts in blooms.

Other ideas for centerpiece giveaways include candy, festive decorations, amaryllis flowers, and even small artificial Christmas trees.

Corporate Christmas Party Tip 4: Pick An Unexpected Venue

You don’t have to hold your party in a banquet hall. In fact, many museums or artist collectives also host events. Nature conservatories, tipsy painting studios, zoos, and majestic, local historical sites can be amazing venues.

If you can’t sort out a location with fun activities or sights built-in, consider inviting someone who hosts corporate activities to hold a demonstration. Maybe your guests would like to make holiday cookies, receive holiday-themed face painting, paint a seasonal picture, or get crafty together to make gifts.

If you have a talent you want to share with your coworkers this season, hold a short activity seminar yourself! Any type of group activity is a team-building exercise and gives people something to show off in the photo booth.

Of course, you should rent a photo booth!

Be Creative With This Year’s Holiday Party!

Overall, remember your corporate Christmas party should be fun and feel warm. That holiday glow is in the air and it’s the perfect time to show your colleagues that you care.

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The Best Way To Use Video To Increase Sales

This Is The Easiest Way To Use Video To Increase Sales

We love talking about video and how it fits into your business strategy for a couple of reasons. First of all, it’s our passion. It makes up a huge portion of the work we do for clients. Another reason we love talking about this subject is that it’s a low-cost way for you to get your message out to a huge audience.

The crux of the conversation today is all about inbound marketing and how video fits into your strategy. Inbound marketing is very effective, extremely easy and intuitive to understand, and simple to implement. It’s worth hiring an inbound expert as your marketing consultant if you want to reap the full benefits of this approach.

However, if you’re just getting started or don’t have the budget for that, this article will get you on the path to inbound success.

What Is Inbound Marketing?

According to Hubspot, one of the leading authorities on the topic:

Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t want, inbound marketing forms connections they’re looking for and solves problems they already have.

In other words, when you create your inbound content, think about what the audience needs not what you need. The more you actually help them, the more comfortable they’ll be with you. This means they’ll think positively about you and be more willing to buy your products and services.

Helping your audience also establishes authority in a completely seamless way. It doesn’t feel like you’re trying, it feels like you’re a friend sharing knowledge. This is extremely powerful, especially in today’s saturated online space.

How To Use Video To Increase Sales

The easiest way to use video to increase sales is to create targeted, useful content and distribute it across all of your digital channels. That means you’ll be using a single piece of video content on your website, Twitter, Facebook, Instagram and any other platform you use.

Experts can tell you how to use lead magnets and landing pages to move your audience through your marketing funnel from awareness to a sale. The great news is that you don’t have to go that far just to make corporate video work for you.

Choosing The Perfect Video To Increase Sales With Inbound Marketing

Because video is such an important aspect of business today, there are many videography businesses like ours that offer studio space for you to film in. They’ll lend you a professional videographer to take the video as well as the space to shoot in.

You need to come prepared with a script and a concept, however. Some companies choose to pay a marketer or a freelance writer to come up with this content for them. If you want to make the content yourself, however, keep these things in mind.

Who Is Your Ideal Customer?

Think about who you’re selling most of your product or service to. Pretend you’re talking to them with your video.

What Problem Does Your Ideal Customer Have?

Where does your product and your customer’s problems intersect? This area gives you insight into what you can talk about in your video.

How Can You Help Your Customer Solve That Problem Without Selling Your Product?

This is the trickiest part. Let’s use an example.

If you sell upscale raincoats and understand that your biggest customer demographic is young professionals, think about some weather-related issues young professionals might face. For instance, you could make a short explainer video about how to care for luxury weather gear. Perhaps a film about how to choose the right raincoat for your job would be interesting.

Entertainment is valuable too, so making a film ranking the top 10 rainiest metropolitan areas in the country or world could elicit clicks.

Once your video enters a potential customer’s awareness, they may click on your page or check out your wares. Try to get them to sign your mailing list after they watch your video if you can.

Shoot It And Share It!

If you think a video could boost your inbound marketing strategy and sales, just write it, shoot it and share it! Reach out to other professionals like writers, marketers and a videographer that can host and shoot your film for you for help.

Maybe the people you collaborate with on the project will share your video with their audiences as well. Imagine the views rolling in!

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Event Services For Corporate Theme Parties

Event Services For Corporate Theme Parties

Corporate theme parties are a great way to add a little creativity to your fundraising or team-building strategy. It’s easy to fall into a mindset that favors formal events. However, if you want your guests to establish relationships and remember your event, try going casual.

Since we are on the heels of Halloween, this feels like a great time to talk about incorporating a corporate theme party. Your event services team can help you add some finishing touches to your plan. We’ll talk about some basic ideas here and we encourage you to continue the discussion with your vendors.

Corporate Theme Parties Are Fun

The first obvious benefit of throwing a theme party for your business is that it’s fun! Even if you decide to keep the event formal, adding a theme establishes cohesion. It gives you and your guests a focus.

Having this focus can drive your event to new places. For instance, masquerade events have a long history that rises from the balls royalty once held. This means that event planners can dress this kind of party up or down as needed.

They have a luxurious feel when guests don custom masks. Conversely, they’re casual and comfortable when they revolve around a simple Halloween theme. Your light and sound vendors can probably help out with some fun additions like a fog machine and color-coordinated lights.

Your guests will participate and remember more if they’re having fun at your event. Because of this, a theme party can make an impression.

Before we move on, don’t forget about theme parties like “80s Night” which don’t involve costumes, per se, but do encourage people to dress the part.

Corporate Theme Parties Can Inspire Action

Sometimes, picking a different kind of theme is the best for your goals. If you’re fundraising, perhaps establishing a ‘gratitude’ theme is a good idea. It will give you a focal point to use when conceptualizing speakers, events within your event, and even your promotional materials.

All of this helps your guests think more deeply about why they’ve gathered together. That can inspire more involvement and more generous giving.

Theme Parties Force You Outside Of Your Mental Box

If you’re worried that your events are becoming stale, a theme of any type will reinspire your creativity! Jump over to Pinterest and elsewhere online to see what others have done and expand on their ideas. Theme events are easy to search for.

A great brainstorming tool is to do some free association with lists or diagrams like mind maps. Let your inspiration run wild and branch off your theme to come up with truly unique approaches.

Choosing The Right Event Services Team For Corporate Theme Parties

When you’re brainstorming ways to drive your theme home, ask your light and sound vendors for their ideas. They have the benefit of attending a huge number of events in the course of their job. They also know exactly what equipment they have that could create the ambiance you need.

Your video and photography team can also help keep your theme on track. Their input will show in your post event deliverables like videos and photos. You’ll use these in your social media and future marketing campaigns so it’s worth exploring ways to improve the final product.

If you’re holding an event in the San Francisco Area, get in touch with us to find out how we can enhance your theme events!

 

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Some Corporate Event Services Companies In San Francisco Offer More!

Some Corporate Event Services Companies In San Francisco Offer More!

When it comes to your event services companies in San Francisco or otherwise, more is more! Don’t be fooled by the idea that a jack of all trades is a master of none. Many event services companies diversify to be of even greater help to event planners and corporate clients.

When you choose a vendor that is well versed in rentals, sound engineering, DJing, light production, photography, and videography, you’re covering many bases. There are fewer people to keep in contact with. Additionally, a multi-faceted vendor helps your production because they have a big-picture view.

Here are some advantages to vendors who offer more!

Multi-Disciplined Corporate Event Services Companies In San Francisco Mean Fewer Emails And Meetings

Communication is KEY, but economy of motion is also extremely helpful for event planners. Why juggle multiple emails and pencil in extra meetings to your schedule? With one vendor who handles multiple aspects of your event, you keep your inbox and planner streamlined.

This can also mean less overlooked details, but we’ll delve further into that in a later section about the big-picture view.

Corporate Event Services Companies In San Francisco Can Be More Creative!

One of the qualities you want in an event services company is creativity. When one vendor is responsible for photography, lighting, sound, and videography, it can be easier for them to come up with incredible shots or streamlined themes.

They won’t have to spend time meeting with other members of the team because they all work together. Your corporate event video or stills for social media could be truly next level.

The Big-Picture View Benefit For Corporate Event Services Vendors

That creativity is driven by a deeper, aerial understanding of what’s going on at your event. Because your sound and music vendor understands the flow of speakers and events within your event, they know where to be to grab great photos and videos too.

Furthermore, this process is second nature to vendors who are used to handling many different things for clients.

Corporate Event Services Companies In San Francisco Have Experience

You want vendors who have many hours of service under their belts. There is nothing that teaches problem-anticipation and troubleshooting like time in the saddle. When a vendor can offer a multitude of services to clients, they work more often.

They’ve seen many of the venues in town and probably worked them. They have an idea about what works and what creates challenges.

Enjoy Competitive Rates With Corporate Event Services Companies In San Francisco Who Have Packages

A company that has a soup-to-nuts approach to your event probably offers packages. If not, they’ll approach your service quote in that way when you meet. You isolate yourself from upselling or inflated costs from multiple vendors.

Keeping your budget on point is a major concern so this is a huge benefit.

Choosing The Right Event Services Company

Want more tips to help you pick the best vendor for your needs? We have a blog for that!

If you need to book some professional support for an event coming up, please reach out. We can’t wait to help.

 

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Event Strategy: These Qualities And Actions Are Valuable In Event Planning

Event Strategy: These Qualities And Actions Are Valuable In Event Planning

Even though I roll isn’t to actually plan your event, we work with event planners every day. We absolutely love to see successful events and the people who work hard on them truly shine. Because of this, we really enjoy occasionally sharing some insight or tips that we’ve picked up along the way or learned from others. This is one of those articles, about event strategy and the things you can do leading up to events and even when you aren’t planning anything currently to keep your head at the top of the game.

Event Strategy #1: Don’t Avoid Metrics

Some of the best event planners have an intuitive knack for sensing trends or exactly what their audience wants to hear. The very best event planners, however, couple this with a close view of their mattress.

It’s essential that you monitor data from past events in order to strategize effectively in the future. You want to look at things like the cost of the events how are ticket sales were and what the overall Revenue was for the event. How many people attended?

Your online engagement is another excellent metric. Did you have good engagement leading up to the event? How was your engagement right now?

The more you keep your finger on the pulse of this information the more effective you will be.

Event Strategy #2: Prioritizing

Things are coming at you fast and furious. You need to check your metrics. you need to reach out to vendors. At any given time you’re talking to donors, venues, coworkers, company stakeholders, your sales team, your marketing team …

It’s easy to get lost in your daily tasks. Prioritizing is crucial. Some people like to use Simple lists in order to get an overview of what they have going for the day or the week. Other people enjoy using a digital task system like Microsoft Outlook offers or any number of other apps and clients including Google. Still others enjoy using an old-fashioned reminder system where they write things in a planner or even have a daily set of cards that they pull with the task for the day.

Throwback Tip: Tickler Systems

By the way, lawyers call the card system a Tickler system and it can actually be very effective. that fits regular size index cards, get a few separators that indicate the month and day of the week, start putting physical cards in the slots in order to remind you of what’s doing any given day. On the day in question, pull your cards and you’ll know all of your tasks.

You can use file folders instead if that’s easier for you.

Once you have all of your tasks outlined, time to work on the most important ones first. If you aren’t sure, reach out to your coworkers. Talking amongst ourselves can really help solidify what’s most important. Deadlines for things like venues and vendors are also important to know because these will affect your priority list.

Event Strategy #3: Incredible Communication

Speaking of vendors you spend a lot of your day talking. Communicating effectively is extremely helpful in your line of work. You want to be able to be friendly but still synced. When you communicate with vendors, you need to be sure to cover all of the bases like the date of the event size of the venue and any other information they might need.

One of the easiest ways to facilitate great communication is to ask a lot of questions. While you’re asking questions, invite your vendor or clients our co-workers to offer their thoughts. You may have several vendors and clients but there’s only one of you. Just like our kindergarten teachers told us if you advocate for yourself and they advocate for themselves you’ll get all the bases covered. 

Event Strategy #4: Stay Trendy

Most of what you’ve already read in this article is probably more of a refresher than cutting-edge information. Its next tip, however, is easily overlooked by far too many Professionals in general especially event planners.

Because we deal with technology and music and video Production Services, we know it’s important to stay up-to-date on current trends. We need to know all about the most cutting-edge technology, interesting things that our colleagues and competitors are doing if anyone we know has been to any awesome events in San Francisco recently.

Our line of work lends itself to this but with yours, it could be easy to overlook. However, you will glean the same benefits from keeping up-to-date on what’s trendy both in your field and outside of it.

By keeping up-to-date with current trends you can avoid the bad ones.  you can also be extra creative by borrowing bits and pieces that might work for you. For instance, hashtags work for everyone. It’s simply a great way to drum up organic attention for your business event or client.

Looking For A Vendor?

By the way, before we go we just want to remind anyone in the San Francisco area that we are a robust Event Services Company. We are here to be a valuable part of the team for any event planners for looking for comprehensive Event Services. Our team can save you some time by handling several of your needs and this should make you more productive overall.

We can record and edit videos for you, handle your on-site light and sound services, provide rental equipment, and take high-quality photographs during your event.

Let’s talk today!

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Video Production Services You Need In The San Francisco Area

Video Production Services You Need In The San Francisco Area

Video Production Services happen on-site with a remote team and in our studio space. In fact, we find that our video production services are increasingly becoming a larger part of what we do for clients. That’s because today, video is king on the internet. Additionally, video is a perfect medium for telling stories, teaching, and capturing memories that move while they also move us.

Today we’re here to talk about our video services, let you know what we offer, and also talk about how you might be able to incorporate video into your business help increase success. We will also touch on how regular people, small business owners, freelancers, and social media influencers can use video in order to establish authority or simply give an incredible gift to their loved ones.

Video Production Services For Ads Or Commercials

Advertisements and commercials have jumped off of television and into the palms of our hands thanks to the internet and mobile devices. This means that businesses of all sizes including freelancers and solopreneurs can all use commercials in an extremely cost-effective way online and through their social media channels.

We are fully capable of and excited to help you shoot the right kind of commercial for your business. This may include some footage we take on-site, with your professional team, and in our studio. We encourage clients to come up with the perfect script for them. However, if you need help in that regard we have connections to writers and other creative professionals. We can connect them with you to explore an expert’s opinion.

Video Production Tips For Commercials

A few tips that will help your digital commercial include adding text on the screen or some kind of captioning for people who may scroll through without sound on. This way, anyone who’s not in a position to listen to your message can still read it.

Another tip includes thinking about the first seconds of your commercial as a time to deliver your elevator pitch. Let people know who you are and what you’re about immediately. Then, you can use the remainder of the time in your commercial to add a sales message. Maybe you want to demonstrate your authority and expertise, or simply put your personality across to reach your audience.

Videos For The Office

You won’t believe the impact of video can make on your office team. If you want to deliver a pep talk and feel you may want to repeat this in the future why not turn it into a video? Maybe you have a special announcement about someone’s achievement or a milestone your business has reached.

Other ways you can use videos to reach your office team include promoting something fun like an office party or company picnic. Contests and sales goals associated with a type of reward system are also great candidates for promotion in video.

In some ways these types of videos are like commercials, however, your audience already knows you and what you’re about. This means you have even more space to treat the video as an instructable, Express a message, or pump up some excitement toward a goal.

Our approach for these types of videos is similar to commercials and that we can shoot on sight with you or at our studio.

Video Production Services As Training Materials

Training videos can be a crucial component in onboarding or whenever something has changed and you need to express that to your existing team. A training video allows you to spend time once getting information across and that hour or two hours can work exponentially for you without any further involvement from you.

Your new employees or existing team can watch this training video instead of attending a meeting. Then, they can refer back to it if they have questions. It’s an incredibly good use of time. Furthermore, many people are visual learners. This means written instructions are just not optimal for them. With video you can complement any written instructions or training materials and reach a wider and more diverse group of people in a way that works best for them.

Other Kinds Of Video Production Services

There are countless other kinds of videos that you might want to use for your business. For instance, maybe you’re a social media influencer and you have a giveaway coming. You’re probably already great at writing your own scripts and comfortable behind the camera. However, we can make this announcement look extra special. You can have access to our studio and our experience-driven videography skills. It will look next level.

Even if you don’t own a business or make your money on social media, you may have an important family reunion coming up that you want to spread the word about. Perhaps there’s been an important milestone that you’d like to express to your social media followers and family.

There is nothing stopping you from dropping by our studio and letting us quickly shoot a high-quality video for you. This way you have a wonderful video to share with anyone without needing to learn everything there is to know about video production yourself.

Finally, we obviously have a long-standing history of shooting event video at both weddings and corporate events. We work with clients of all different sizes. From small businesses to huge corporate annual events, we capture the moments that you need. Later, you can use them as marketing materials, memorabilia, and future promotion.

Check out the rest of our website and give us a call today if you’re in the San Francisco area and you are looking for video services provided by a friendly and professional staff of experts.

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Wireless Mic Disaster: Avoid It With A Professional Sound Engineer

Here’s How A Professional Sound Engineer Can Help You Avoid Wireless Mic Disaster

A wireless mic can be a game-changer for just about any type of event, but they have a learning curve. If you want to avoid cumbersome cables but aren’t sure how wireless mics work, hiring a professional engineer is essential.

An experienced engineer can help you avoid some of the common problems people run into with wireless mics. Additionally, a professional knows how to properly set up the system so things run smoothly from the beginning.

Wireless Mic Signal Blockage Can Still Pull The Plug

Even without a plug, if you experience signal blockage, your sound grinds to a halt. Signal blockage occurs when something, particularly something metal, comes between the transmitter and the receiver. Even walls and large groups of people can cause this undesirable effect.

Not so fun fact, it’s the high salt content in the human body that actually interferes with the signal.

Because you’re bound to have walls and crowds to contend with, a professional sound engineer can help reduce the potential for transmission issues before and during your event.

Wireless Mic Signals That Can’t Go The Distance

Because radio waves disperse as they travel through space, the placement of your equipment really matters. Putting your components in the wrong place can cause weak, intermittent or even non-existent signal paths.

This concept is called strengthening Signal-to-Noise-Ratio. Believe it or not, you can’t place components too close together, either. Both of these issues can cause signal problems.

Professional engineers know how to assess a room and avoid these signal strength problems.

Wireless Mics Have Wavelengths That Vary

Unless you want to give yourself a crash course in the different wavelengths antennae utilize, you’ll need a professional to help with optimal wireless mic setup. In addition to the variables we’ve already mentioned, different antennae use different wavelengths and this contributes to ideal placement.

It’s one of the diagnostic tools sound engineers use to decide where components need to be.

Additionally, there are unidirectional and omnidirectional units and each of these behave differently and dictate different placement.

There are many variables to consider which is why professional experience is so valuable.

Wireless Mic Frequency Sets Need Attention

Here’s another thing to juggle – you need to ensure your wireless setup isn’t trying to operate on the same channels as local broadcasting networks. If you try to use the same channel that is already in use you’ll experience problems. This is most crucial to outdoor events.

However, indoor events featuring wireless mics also need to steer clear of channels any broadcast network within 30-60 miles.

If you’re using wireless microphones and wireless in-ear monitors together, things become even more complicated and require a frequency coordination computer program diagnostic. Guess who has that kind of program?

Professional sound engineers.

Avoid Event Day Headaches With Professional Help

The point of this article isn’t to scare you away from wireless mics. It’s actually the opposite. We love wireless systems because they give our clients the freedom to run their event exactly as they imagine it.

If you want to take the wireless plunge, however, hiring a professional team is truly the best way to keep the frequency on point.

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Sustainable Weddings Are An Awesome Trend

Sustainable Weddings Are An Awesome Trend

Trends come and go, but something like sustainability is a concept that should grow. Events can create a lot of waste. Thankfully, there are some things you can do and the choices you can make to reduce the footprint your wedding leaves on the planet.

Eco-friendly weddings are a perfect theme or backbone for San Francisco brides, California weddings all over the state, or nuptials across the country.

Here are some things to consider.

Sustainable Weddings Use Digital Invitations

It may not seem like a huge issue, but your save the date cards and RSVP announcements all end up in the recycling center or landfill. You can save some money and the environment by creating a digital system to communicate with your guests.

Why not make an app or website for your wedding and refer people to it for RSVP? Even if you have to send out physical notices to some of your friends and family who aren’t tech savvy, you’ll reduce your overall paper pushing.

Sustainable Weddings Ask, Can We Compost?

Did you know that San Francisco sends less trash to landfills than any other major US city? If you provide specialized receptacles at your wedding, guests can sort their trash into compostable and noncompostable waste.

Contact SFEnvironment.org to learn about collection requirements. They may have some ideas about how to implement sorting and collection during and after your big day.

Another route to take includes reaching out to local businesses like Common Compost. They offer collection services to area restaurants among other services.

Finally, see if the venue that’s hosting you already has a composting service set up. That’s a huge bonus!

Sustainable Weddings Require A Chat With Your Florist

We don’t want to be a downer, but flowers can carry a big environmental weight. Some things you can do to reduce this includes opting for plants instead of cut flowers and giving them away as favors to your guests. Larger plants or living arrangements make wonderful gifts for your wedding party and parents of the bride and groom.

Ask your florist if they have ideas about more sustainable options including skipping the foam or incorporating a sustainable trend like sola flowers into your event.

Sustainable Weddings Give Forever Favors

Another unfortunate reality about wedding preparation is that many people throw away their wedding favors when they get home after the party. You can avoid this with a little careful planning.

Skip favors altogether or choose something guests can consume. Candy, petit fours, artisan spices, and spreads, and even coffee or teas have a greater chance of being used, not tossed.

One of our favorite ideas are the cards that come pre-loaded with seeds embedded into the biodegradable cardstock. Your guests can keep them around until the weather is nice and plant them!

Yet another idea is to mention in the card that instead of a favor, you’ve made a donation to an organization like Arbor Day in honor of each of your guests. They’ll use the funds to plant trees which reduce carbon emissions and fight the greenhouse effect.

Sustainable Weddings Soar With Green Wedding Planners

Choosing an eco-smart wedding planner will eliminate a lot of the brain power needed to green up your wedding. Ask potential candidates if they’ve given any thought to sustainable weddings or, better yet, search planners that advertise proficiency in this area.

Great Brainstorming Sesh!

Any of the local companies we’ve linked to in this article are simply suggestions to get you started. We aren’t affiliated with them nor are we endorsing them specifically by including them here.

Once you’re done going green and its time to think about equipment rentals, a wedding DJ, sound and lighting, give us a call! We offer other event services like videography and photography as well. We would love to be a part of your unforgettable day.

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