The 5 Best Types Of Video For Successful Event Marketing
Video marketing is a powerful tool to bring your event to life. This tactic works before your event for promotion and after as a way to keep people engaged. Here is a list of some of our favorite ways to use video for event marketing.
Before The Event
Best Event Marketing Videos #1: Send Valuable Videos To Your Email List
Attention is a hot commodity and we’re busier than ever before. Video captures attention almost effortlessly. According to Word Stream, One-third of online activity is spent watching video.
Contrary to popular belief, email marketing is not dead. You simply have to give your list something they actually benefit from. You also have to cut to the front of the line in their inboxes.
Create and share videos that truly educate people on why your event will make their lives better. Focus on how your event (and the video itself) benefits them, not you. When you cater to people, they’re far more likely to open your email marketing messages.
Best Event Marketing Videos #2: Personal Introductions or You Videos
Another excellent way to connect with potential event attendees is to show them who you are. Create personable video content identifying yourself to build a connection with people. When they see you or your staff in person, they already feel attracted to you and the goal of your event.
Examples of “You” Videos
Quick introduction and “look forward to seeing you there” video. This is the least valuable to the audience but still effective in connection building.
How-to instructional videos. These provide real value and introduce people to you and your brand. Can you show them how to do something that relates to your event?
Interviews. Speak with staff, management or event organizers on camera, asking questions that stress what the attendees (the viewer) will learn/gain/accomplish at the event.
Best Event Marketing Videos #3: Prize Promotion Videos
If it makes sense to hold a giveaway at your event or if a raffle or auction takes place during it, promote them with a video!
Make everyone is excited for the prizes or auction items by creating a high energy sizzle reel about it. You can engage your social media followers by offering them an incentive to share your video. Be sure to announce when the drawing, auction or prize announcement will occur. Doing it early can increase attendance at the start of your event.
During the Event
You and your event team will shoot video during your event for you to distribute later. Creating movies during the event is about creating or increasing your video marketing library.
Best Event Marketing Videos #4: Interview Industry Leaders
Conduct interviews for your YouTube channel, social media and blogs. Ask industry influencers that stop by several questions about your field, and use video to distribute as a value video to your network as part of your marketing or fundraising strategy.
Best Event Marketing Videos #5: Testimonials
Gather sound bites during your event by prompting people to comment on your brand or organization. These are ideal for social media and also as a valuable part of your event recap video.
Best Event Marketing Videos #6: Event Recap Video
Event recap videos provide easy and quick video content that you can use to keep attendees engaged and gain new customers, donors, or future attendees. Event videos allow businesses to showcase their culture or effective business event.
Far too often, however, event videos mostly connect with people who already attended. While that is excellent for internal camaraderie, don’t overlook the opportunity to interact with a broader audience. This audience includes potential clients and talent.
Weave narrative into your event recap video by pairing live footage, engaging music and testimonials or comments from leaders and attendees. You already have this footage on hand. Including interviews with additional text overlays and candid moments tells your viewers a story about your company and event.
Powerful And Brief
No matter how engaging your story is, shorter is generally better. Respect your audience’s time by artful editing.
Capitalize on Engagement
You have their attention, now it’s time for your ask. Determine what call-to-action is most in line with your goals and choose your language carefully. You’re motivating people to meet you halfway and take action that benefits you. This is like a soft ‘close’ and it’s very important.
Why Your Event Production Company Matters
If you’re looking for a professional event management and event rental business in the San Francisco area, give us a call! We would love to work with you to capture and create compelling video about your organization and event.