August 2018

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Wedding Videos: What Are Your Options And Price Points?

Wedding Videos: What Are Your Options And Price Points?

With all the planning that goes into your wedding, you might think choosing a videographer is enough. Unfortunately, there are a series of decisions you need to make during the planning for this as well! Luckily, these decisions truly empower you and ensure you’ll receive a high-quality film that celebrates the moment you and your partner come together.

One of the crucial decisions you’ll make about how your wedding is captured is the length of the final wedding video.

Short Form Wedding Videos

The lowest in cost, short form wedding videos are a highlight reel of your special day. They often clock in at around 5 minutes. We hit all the high points and save you costs by doing less editing work compared to longer format videos.

Is longer better? That all comes down to personal choice and what is most important to you. Ask your videographer to show you samples of their work. You can compare their short, medium and long form content so you know what to expect.

Some key points include the way short form wedding videos flow. For instance, the day’s events may appear out of chronological order. This happens because your videographer and production team are telling a story with your video.

A short form film’s goal is to construct a cohesive representation of your celebration of love. A good wedding videographer has the experience and creativity to identify the most important parts of a wedding and keep them off the cutting room floor.

Medium Form Wedding Videos

A medium format video is, you guessed it, longer than a short one. It can be up to 20 minutes and includes more of the ceremony and toasts.

This is also a cost-effective option, falling between the cost of short form and full length videos. Again, this is because of the amount of production work involved due to the length of the final footage.

Many couples find this a perfect balance for them since it shows more special moments and is still concise and affordable.

Here is an example of a medium length video we created for Anusuya and Chris.

Full Length Wedding Videos

A full length wedding video includes the full ceremony and full toasts. They are 40 minutes long or more.

The most robust and therefore most expensive option, for many this is still the best value. If you can’t bear the thought of missing a moment of your memories, it’s worth investing in a professional full length wedding video.

The Knot actually recommends a wedding video package long enough to include the entire ceremony.

So don’t skimp on ceremony coverage in order to get more reception coverage out of your four-hour video package. In fact, the ceremony is a good reason to splurge on a second shooter. Also, build in time for your videographer to capture the guests arriving before the ceremony—it’s one of those moments you’ll miss on your wedding day that will be fun to watch afterward. – The Knot

Size Of The Team On Site

That quotation is not only great advice for most couples. It also brings up another important choice. How many shooters do you need?

This affects the cost of your wedding video but enables you to see so much more than with one videographer. A larger video team captures many moments from different perspectives. A single videographer, while the most economical option, is limited.

Making The Decision

Our clients often find that a mix of styles fits them best. If you need all your nuptials, splurge on multiple shooters during the ceremony and dial that back at the reception. Most people can skip photo montages and guest interviews because they rarely beat the toasts anyway. Making a pro and cons list can really help you decide.

Also try putting yourself in the position of sitting down to watch your video a year from now. What will mean the most to you then? Those are great things to plan to include!

We’re here to help you along the way. If you have any questions just contact us or request a quote!

benefits of live streaming

The Benefits Of Live Streaming At Your Event

The Benefits Of Live Streaming At Your Event

Everyone keeps saying that content is king online because that’s the new reality. Live streaming your event produces a wealth of attractive, valuable content for your audience. It’s also more likely to bring in new people who’ve never heard of your brand or organization.

The benefits of live streaming your event are almost endless. Let’s explore how it can inject real energy into your business.

Benefits Of Live Streaming: Attract More Attendees

All events have physical and geographical limitations, but online content is always just a click away. This is equally true for your local market and international viewers. Increasing the size of your market gives you more chances to convert attendees into customers, volunteers or donors. Therefore, the more eyes on your content the better.

Additionally, live streaming can actually increase physical event attendance. A study by Meetingstoday.com discovered that groups that live stream their events see a roughly 23% rate of conversion of remote attendees. Because streaming your event warms up your attendee market, you could see some of your remote viewers in person next year.

Additionally, up to 50% of your live stream audience has never attended one of your events in the past. That’s according to an interview with Jim Blomquist, director of live events at Digitell, Inc. by ASAEcenter.org. This makes live streaming a fantastic tool for motivating inactive members, partners or customers.

Breaking news makes up 56% of most-watched live content, with conferences and speakers tied with concerts and festivals in second place at 43%. – Livestream.com

Benefits Of Live Streaming: Increased Brand Exposure

You can use live streaming to educate the public about your brand and what you stand for.

Live video is more appealing to brand audiences: 80% would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts. – Livestream.com 

From behind the scenes footage to speakers and workshops, your event stream shows who you are and what you value. This creates a bonding experience that can foster trust and create loyalty.

87% of audiences want behind-the-scenes access and prefer to watch online live-stream video when it offers more behind-the-scenes content than traditional television. – Talkpoint.com

In Your Marketing

A typical myth is that footage broadcasted during is only useful immediately after the event, but that’s not true at all.

Your live stream is a wonderful way to interact with people who couldn’t attend as well as a bonanza for your marketing and advertising teams. Simply record the live stream footage and re-purpose it all through the year.

  • Archive all your event footage on your website to increase traffic and add value;
  • Upload portions of your footage to YouTube to increase your coverage;
  • Share snack sized clips on your social networking throughout the year;
  • Use some video segments in your advertising for next year’s event;
  • Use videos to court future sponsors
  • Repurpose concepts as written content like blogs and print marketing materials.

The quality of advertising materials you present is as important as a first impression. It can drive or dimish your attendance for future events. Repurposing content from your Livestream provides rich, tangible content that is informative appealing and fun to consume.

Benefits Of Live Streaming: Data To Crunch

When you live stream your event you have a record to refer to. The subject of the footage is your ideal market, after all. Streaming online also provides more metric data. You can gather crucial insight about who your market is and what worked for them at your last event.

Avail yourself of the data available through your website stream or social media platforms and use it to guide future decisions.

 

Benefits Of Live Streaming: Another Revenue Stream, Literally

A free live stream can increase interaction with new customers and build business opportunities. Another way to leverage the value of your stream is to charge for it. Even a nominal fee for access to the stream can offset some of the cost to hold the event or even generate profit.

Sponsorships are yet another way to monetize your stream. Offer a sponsorship bundle for one advertiser to display their logo during your entire event. Another monetization idea is to sell multiple sponsorships to many businesses.

Benefits Of Live Streaming: Lead Generation

Live streaming gives you an opportunity to communicate with people who are interested in your business but didn’t attend your event. If your material is intriguing to people it will draw them in where you can see them. Once you can see them, you can engage them.

Not to mention the improvement to your social media stats for the day.

75% of executives watch videos on business websites at least once a week, and 59% of executives would rather watch a video than read text. – Talkpoint.com

This list barely begins to uncover the incredible value that live streaming delivers. While you can broadcast your event yourself over the internet, that leaves so much up to chance. The right event services company can help you realize the potential of event video during your event and in your future marketing arsenal.

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