The Power Of Video Content For SEO Ranking & Social Media Impact
There is no doubt that video is the new online media. If you truly want to improve your SEO rankings, make your social media posts stand out, and tell effective stories to your followers and customers, video is crucial. Although you can produce some video content yourself, professionals take it the extra mile.
If you’re looking for someone to help you create outstanding video content or the facilities to shoot your own online videos, give us a call. This article will impart the importance of video in your online strategy whether you’re in the Bay Area or elsewhere in the world.
Video Content For SEO: Traffic Is The Key
Your SEO strategy brings traffic to your website or social media presence. For some creators and influencers, social media platforms like Instagram and YouTube are their primary online presence. For other types of businesses, social media lures potential customers to your actual website.
In some cases, customers or clients will buy or hire through social media alone.
All of these efforts are part of a powerful inbound marketing strategy which entices and warms up a potential market to increase your business success.
Using video as a tool can increase your engagement and sales in measurable ways.
Video Content For SEO: Capture Attention
It feels logical that video captures attention faster than blocks of text. Do you know how powerful it actually is? The numbers may surprise you.
Social videos generate 1200% more shares on social media than any other content combined. To put it plainly, that’s astronomical.
Pro Tip: Remember that 85% of Facebook video views occur without sound. Users are likely watching your videos with no soundtrack. You can still get your message across by adding text subtitles.
Additionally, properly optimized video can create 41% more traffic from searches. That’s significant.
Video Content For SEO: Improve Your Digital Footprint
According to SEO thought leader, Neil Patel, video generates major backlinks to your website. These are links that get your ideas, products and creations to a whole new market of potential buyers. Patel advocates for video that sparks emotion in the viewer and provides them value.
This is a formula that generates shares and links from other blogs and articles.
If your product, service or non-profit is technical or education-based, providing great information in a ‘snackable’ package is a great way to use video to generate backlinks.
Backlinks are still considered a foundational piece of your overall SEO strategy.
Video Content For SEO: Increase Your Social Media Engagement
Chances are, you aren’t maintaining a social media presence for fun. You’re using it as a business tool. Because of the way the algorithms of the popular SM platforms work, the more engagement a post gets, the more likely it is to get seen.
Engagement is all about likes, comments, and of course, shares.
Facebooks has the most users of the, nearly one-third of the population, and video gains *far* more engagement on this platform than any other.
When working with Instagram, the platform known for garnering the most engagement across the board, videos play automatically. This means that as users scroll through their timeline, they see at least a few seconds of your video.
If you can catch their attention before they flick on down the line, they’re more likely to ‘like’ your post. This gives other people an opportunity to see it.
Video Content For SEO: It’s Easier To Implement Than You Think
The best way to create video that works hard for you online is to hire professionals with some experience shooting social media or SEO minded video content. The second best and more cost-effective way to get similar results is to visit a studio where you can shoot your own content.
Diamond Sonic offers both types of services in the Bay Area and we’re excited to expand this part of our business. Give us a call for competitive rates and kick start your online presence today!
